INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT

You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

In this module, you will develop skills in the interpretation and analysis of financial and management data to positively influence profitability and cash flows. You will build your understanding of the critical aspects of delivering profitable hospitality and tourism businesses. You will also have the opportunity to demonstrate your mastery of these principles in an innovative hospitality and tourism management simulation. The simulation will support learning, and you will critically evaluate the impact of your decisions on the creation of revenues, efficient use of costs controls, maximisation of profits and viability of cash flows.

The hospitality and tourism industry faces a huge challenge in terms of adapting and promoting services in an interconnected world. Marketing is essential for any business to remain competitive and successful, so you will examine the use of marketing tools. You will examine the tactics, strategies and ways that marketing managers use social media communications to secure business.

Within this ever-changing and dynamic business environment, now more than ever before, organisations must be able to assemble teams of people with the necessary skills, attitudes and behaviours to meet their business objectives. To this end, our managers will need to be actively involved in recruiting, engaging, developing and retaining the right talent. Taking an inclusive perspective, all employees have the potential to make a real contribution to the achievement of the business, and therefore talent management of all staff must be a key management focus.

Gastronomy is the study of the relationship between culture and food. As a module developed for food lovers it will provide you with an appreciation of food within various cultures. Also, current trends and food issues such as sustainable practices and how they impact the industry today and into the future will be studied.

You will explore the dynamic nature of the events industry and experience economy, the importance of effective stakeholder management, policy-related issues, contemporary event trends and the overall role of events for tourism and destination development. Event impacts will be analysed and event typologies will also be reviewed. Based upon well-established models, you will gain a sound understanding of planning and designing event experiences within the contemporary environment, as well as the effective implementation and evaluation of event projects.

The bar sector and night-time economy offer some of the hospitality industry’s most dynamic and challenging operating environments. This module evaluates a range of both the more traditional aspects of bar-retailing, such as ensuring profitability through inspirational management while operating within the scope of current licensing regulations, and exciting opportunities now being presented by digital technologies in enhancing both the customer experience and operational efficiency.

Providing a competitive visitor experience, while generating profits, is the ultimate performance goal for tourism operators. This becomes increasingly challenging in a very competitive and dynamic environment. Accordingly, tourism operators must seek innovative solutions to performance gaps to ensure long-term success. This module will examine the current practices of tourism operators in terms of revenue management, capacity management and offering an outstanding visitor experience. The above will develop essential professional and employability skills.

This module provides you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry-related macro or micro-based project independently. You can either self-select your own topic or choose from a list of contemporary industry projects. This project focuses on cultivating the desired graduate attributes of professionalism, critical enquiry, problem solving, enterprise, creativity and innovation and in enhancing your professional profile to enrich and facilitate independent learning and development for graduate career opportunities.

In this module, you will build upon both practical and theoretical financial concepts developed through earlier modules. You will gain commercial awareness and understanding of strategic organisational finance and will learn how to synthesise and evaluate business performance and strategy.

In an increasingly fast-paced and changing global environment, it is more important than ever that a business can navigate its way to a successful future. This module will evaluate different strategic change management tools in supporting businesses to seize new opportunities and treat risks/threats.

This module provides you with the ability to identify how a process within the business can be improved. A process is a sequence of activities that takes an input and transforms it into an output. Activities consume time and other resources. One way to improve performance is to redesign processes so that they consume less time and resources.

This module will review tourism trends and strategic challenges facing destinations as they strive for sustainable competitive advantage and future-proofing their offer. Various macro forces continue to influence the strategic direction of destinations with new risks and opportunities arising. Destinations are implementing more inclusive and sustainable strategies to navigate their way through a more turbulent environment. But the question remains, can they successfully future-proof themselves? You will develop your professional skills and knowledge in destination management, trend/data analysis and strategic management of destinations.

This module complements the international dimension of the programme and aims to promote the complexities and issues hospitality and tourism organisations face when attempting to enter overseas markets to seek growth globally. Hospitality and tourism organisations increasingly seek to operate outside of their own boundaries in diverse and less understood market environments. Management skills are required to successfully exploit new overseas market opportunities through the use of both traditional channels and new media opportunities to deliver integrated marketing strategies offered by the latest innovative technological developments.