Why should I choose this course?
- RESIDENTIAL VISIT – Gain insight into the international hospitality and tourism industries through an overseas residential visit, with essential trip costs covered by the University
- INDUSTRY APPROVED – Study at an ITT Centre of Excellence and gain professional recognition with a degree accredited by the Institute of Hospitality
- SPECIALISE YOUR STUDIES – Tailor your learning with a choice of optional modules, covering areas such as festivals and events or financial strategy
- TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes
University College Birmingham is renowned for its outstanding food and hospitality training facilities. Our award-winning restaurant on campus provides the perfect environment for students on our hospitality courses to boost their skills across different service styles.
Open to the public, our AA Rosette Highly Commended restaurant on campus – Restaurant at Birmingham College of Food – will arm you with hands-on skills, from serving fast food to silver service
Our training restaurant and industry-standard kitchens provide you with a unique behind-the-scenes view of the hospitality and catering industry during your studies
Students on our tourism courses also have access to our new Aviation and Tourism Suite, featuring state-of-the-art facilities including a mock plane cabin
Corporate Strategy for Hospitality and Tourism
You will examine the discipline of strategic management in the hospitality and tourism industry and how it addresses the long-term direction of an organisation. You will study the full range of issues that determine corporate strategy within a dynamic hospitality environment, addressing the key issues associated with the analysis of direction and choice of strategy.
You will study tourist destinations in the context of social, economic and environmental change. You will look at destinations from the perspective of visitors and hosts while examining the effectiveness of the strategies employed to maximise the benefits to all stakeholders.
Global Marketing Solutions
The module aims to promote an understanding of the complexity and issues an organisation faces when attempting to enter overseas markets. Organisations increasingly operate in diverse and less understood market environments and emphasis will be placed on identifying the challenges presented by breaking into new markets. The module aims to highlight the practicalities of marketing products and services in new international markets and developing the skills required for exploiting new overseas market opportunities.
Hospitality Operations Management
You will evaluate and apply operations management concepts and techniques to hospitality operations in an international context. You will look at quality and performance management within the industry and how effective management leads to strategic objectives.
International Research Project
You will conduct primary research within the hospitality, tourism and events industry taking in the wider issues within an international environment. You will learn transferable skills by planning your research methodology, implementation, findings and analysis as well as reflecting on the success of your research project overall.
Choose 1 optional module
Cross-cultural and Global Management in Hospitality
You will explore the ways in which a culturally diverse organisation can make use of a diverse range of perspectives offered by international team members and their varied expertise. You will focus on employees who have a global perspective in achieving success for their organisation by implementing international strategy with an awareness of cross-cultural differences.
Festivals and Events Tourism
You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand that the links between heritage, culture, the arts and festivals are very important, and you will look at promoting and enhancing destinations as a part of a regional tourism strategy.
An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.
Innovation and Creativity Management in Hospitality and Tourism
The theme for this module is the 'future environment', which gives you the opportunity to explore and analyse the innovation process in the service sector. You will understand that change is an essential component of the managerial process as you develop new products and services for use in the industry.
The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.
Academic: A relevant HND or a foundation degree in the areas of Hospitality or Tourism, with 240 credits.
If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can complete our enquiry form here or call us on 0121 604 1040
Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).
Teaching and assessment
Below sets out our intention for how teaching will look in the 2021/2022 academic year for each level/year of this course. You can view more information on our teaching plans here.
Estimated breakdown of assessment for this degree course:
- Coursework – 58%
- Practical assessment – 34%
- Written examination – 8%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.
As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.
If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.
If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.
If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.
UCBconnect - meet other students on your course
Starting university is an exciting time, but we understand that it can sometimes feel a little daunting. To support you, we have created a platform called UCBconnect, where you can meet other students who have applied for the same course at University College Birmingham, before you start studying here.
As soon as you have been made an offer, you will be sent an invitation via text and email to complete your user registration and join UCBconnect. For more information, please visit ucb.ac.uk/ucbconnect.
I did a lot of research regarding which university I wanted to study at and chose University College Birmingham because of its reputation and because this degree is accredited by the University of Birmingham. The teaching and language support is extremely good, and a lot of help is offered to international students.
The example roles and salaries below are intended as a guide only.
Conference centre manager
Average Salary: £30,000
Theme park manager
Average Salary: £31,000
Average Salary: £33,000
Marketing executive (graduate)
Average Salary: £37,500
Tourist information centre manager
Average Salary: £30,000
Hotel manager (small hotel or deputy of larger hotel)
£27,500 - £31,000
Want to take your studies to the next level? Completing the BA (Hons) degree will enable you to move onto our postgraduate courses such as Hospitality with Tourism Management MSc/PGDip (Pathway A), International Hospitality Management MSc/PGDip or International Tourism Management MSc/PGDip. If you are interested in teaching, you could also progress onto our PGCE course.
We are here to support your career goals every step of the way.