BA (Hons) / FdA

Accredited by the University of Birmingham (2021 entry)
Accredited by the University of Warwick (2022 entry)


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3 years FT (4 years with placement)




48-week placement (optional)


September, February


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Business, Marketing and Finance
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2 years FT (3 years with placement)




Opportunities available


September, February


View Fees

Business, Marketing and Finance
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Our Enterprise Hive provides start-up support for your business ideas

Our course is dual-accredited by the Chartered Management Institute (CMI)

Standing out in the competitive modern business world demands a creative spark. Businesses need individuals who not only have the core knowledge and skills for the industry, but also the entrepreneurial spirit and ability to innovate – qualities that are all the more important for those who dream of setting up their own business.

Whether you want to advance in management positions or start your own company, our Business Enterprise degree will give you the tools you need to succeed. Developed in close partnership with industry experts, our course will enhance your understanding of core business functions and activities, and how they work together in today’s global digital environment. You will have the chance to show your entrepreneurial edge by creating your own business plan, while you also have the option of gaining extensive industry experience on a 48-week paid placement, with opportunities throughout the UK and around the world.

This business degree course is dual accredited by the Chartered Management Institute (CMI), a recognised professional management body. This means when you complete the foundation degree or BA (Hons) degree, you will also receive an industry-recognised Level 5 Award in Leadership and Management from the CMI, boosting your attractiveness to potential employers at no additional cost.

Need some advice? Our Course Enquiries team are available on live chat for you to ask any questions you have about university. Find out more here.

Why should I choose this course?

  • INDUSTRY APPROVED – Complete our CMI-accredited business enterprise course and receive a Level 5 award in Leadership, with CMI membership and access to learning resources throughout your degree
  • WORK PLACEMENT – Boost your work-ready skills with an optional 48-week paid placement, with our past students having worked for BMW and trading companies
  • SPECIALISE YOUR STUDIES – From Brand Management to Social Entrepreneurship, tailor your course to match your career aims through our optional modules
  • ENRICHMENT – Learn from the experts through real-world simulations, workshops and guest lectures as well as working in our Financial Trading Suite and Digital Creative Studio

Our facilities

Our business courses at University College Birmingham offer students opportunities to develop practical skills in our cutting-edge Financial Trading Suite, while our Digital Creative Studio enables you to learn an array of skills for producing digital content including video and audio. We also provide a range of support services for student entrepreneurs through our Enterprise Hive.

Course breakdown

Students on the FdA have the option of progressing onto the final year upon completion of the foundation degree.

  • Year 1
  • Year 2
  • Year 3

Core Modules

The External Business Environment

This module is designed to provide you with a foundation to analyse the dynamic external business environment and the challenges this presents to businesses operating in emerging markets. You will be able to gain an understanding of the diverse range of external influences (political, economic, socio-cultural, technological) and identify the opportunities and challenges these present for international businesses activities. You will also gain an understanding of the key drivers of globalisation.

Introduction to Operations Management

Managers in contemporary organisations need to understand the critical role of operations within the company enabling the delivery of its objectives. The dynamics of operations are explored through an examination of the relationships between operational functions. Associated challenges that stem from this are also examined. Key operational functions included are demand and capacity planning, service quality, inventory control and application of technology.

Marketing Dynamics

You will be exposed to the principles and concepts of marketing. Assuming the role of a marketing manager, you will learn how to make and justify a range of marketing decisions as well as learn about market segmentation and marketing tactics within differing types of organisations. You will be able to appreciate the importance of customer orientation and of satisfying customer needs successfully in an increasingly competitive environment.

People and Organisations

To help you with the fundamentals of understanding the management of people, you will be looking at the internal structure of large and small organisations. This module also examines current business theory, with a focus on the practice of managing people within a variety of organisations.

Planning for Professional Development

Do you know what your future career will be, or what you would like it to be? In this module, you will be encouraged to consider the range of career paths available to you within the business and marketing sectors. You will undertake an audit of your current skills and attributes and then map them to those that are required within your possible career paths.

Principles of Communication

You will learn about marketing and communication principles and develop an awareness and understanding of various communication techniques. You will gain practical experience through the production of a piece of communication and design.

Principles of Finance

You will develop an understanding and awareness of the fundamental principles of finance including cash budgets, profit and loss accounts, balance sheets and break-even analysis. You will learn how managers can use financial information to greatly enhance the decision-making process.

Core Modules

Employability in Practice

You will be encouraged to identify and apply for opportunities and careers that are available to you. You will identify opportunities for development through training needs analysis which can extend to include recognising the potential to develop your skills through work experience, placement and overseas study.

Enterprise Start-up Studies

This module provides an insight into the key issues a new business needs to consider before starting up the enterprise. Emphasis is placed on students undertaking research into such areas as market trends, target audience, location analysis and resource requirements, in order to justify the customer demand and feasibility of their product/service. This module also provides an insight into the marketing communication tools a new business employs in order to showcase their product/service to their target audience(s).

Finance for Enterprises

Business managers are required to have an understanding of key financial concepts that are critical to business success. How much money is the business making? Can suppliers be paid on time? How much should we charge for services? Money management is crucial to business start-ups, so you will be learning how to prepare financial statements, make decisions and monitor growth.

Leading People

Human resource issues, both nationally and internationally, impact on all businesses regardless of their size, so you will learn about common HR situations and how to resolve them. You will also appreciate the importance of good leadership and the role of the line manager in engaging and developing creativity in people.

Research for Enterprise

Business owners and managers need to have knowledge of the nature and scope of research for enterprise. You will explore the types of research that businesses engage in and how the findings shape practices, policies and overall performance. You will also focus on the practical application of the research process and how to present your research findings.

Optional Work Placement

Professional Placement

You will undertake the Employability in Practice module at Level 5 (year 2 of the course), prior to undertaking your placement year. By undertaking this module, you will be provided with essential skills and tools to apply and secure your own placement (with support from hired@UCB) and complete the requisite time in placement.

Plus one option from:

Voluntary Initiative

The voluntary sector is one of the most dynamic sectors worldwide. You will have the opportunity to work on a volunteer project within a private, public or community organisation and see how they market themselves and compete for resources with other voluntary projects. You will be able to reflect on your experiences as well as develop your personal and professional skills within a working environment.

Website Design

The ever-changing services offered by the world wide web continue to have an increasing influence on business. Companies and organisations of all types and sizes are rethinking their strategies and how they run their operations. This module encourages you to explore the realities and implications of developing a web presence for businesses operating in a dynamic global environment.

Creative Communications

The skills of effective communication are vital to successful management. This stimulating module is invaluable to a range of business aspects such as product launches, brand promotions, travel and food journalism and exhibition guidance. You will be encouraged to discuss the effectiveness of words and images when communicating intended messages, enabling you to critically appreciate the complexities of the communication process.

Operational Sales Management

You will learn the concepts involved in managing sales and salespeople, getting a clear understanding of selling within a marketing organisation, the different types of buyers and how to sell to them. In light of the ever-increasing 'internationalisation' of business, you will also be looking at sales on an international scope.

Business Innovation and the Environment

All organisations need creative thinkers to question current business practices and develop dynamic solutions to 21st century environmental challenges. You will be examining key global environmental issues affecting new enterprises and the importance of innovative thinking. As a result, you will be developing your own creative designs and solutions in response to the needs of contemporary enterprises.

Advertising Psychology

How do advertisers persuade customers to buy? You will learn about advertising psychology in the context of persuasive communication, developing a deeper level of understanding about the cognitive processes involved when dealing with persuasive communication. This will allow you to analyse these processes and to apply your knowledge in a specific marketing context.

Core Modules

Enterprise Risk Management

Risk is becoming an important function for business managers and owners. You will learn about enterprise risk management techniques and strategies employed by businesses operating within increasingly complex and dynamic environments. Key risk areas include human resources, finance, IT, marketing, health and safety, innovation and product development, leadership and corporate governance and business continuity.

Innovation, Creativity and Entrepreneurship

You will develop an awareness and understanding of innovation and creativity within the business enterprise sector. The focus will be on the small and medium-sized enterprise sector (SMEs) and the significant role entrepreneurship plays in its growth and development. You will consider the development, survival and growth of enterprises through an application of concepts of entrepreneurship, innovation and creativity.

Leadership and Change Management

Change is inevitable in an increasingly competitive global environment. You will develop the skills needed to design, implement and evaluate effective change within organisations operating in a variety of environments as if you were an employee, manager, or external consultant designing strategic change management programmes for clients.

Plus one option from:

Financial Strategy

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

Brand Management

The most valuable assets that a company has are the brands that it has invested in and developed over time. You will be given the theoretical knowledge and practical skills required to succeed in the management of complex brands and look at how brands are viewed, built, managed and measured to ensure superiority and sustainability.

Strategic Human Resources Management

In order to offer meaningful career pathways, what sort of strategies should a business consider? How can it meet the challenges it faces while creating an environment that retains talented employees? You will be exploring contemporary strategies in HR that shape benchmark employers in the industry.

Advertising and Media Management

You will be taken deeper into the management processes relating to advertising, focusing on the skills involved in matching business objectives and brand communication to target markets. You will be given a greater insight into detailed analysis of what makes advertising communications effective.

International Marketing

We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.

Digital and Social Media Marketing

Digital marketing channels are revolutionising the manner in which all businesses operate and market their business activities. Everyone is looking for opportunities to enhance and support their core marketing communications objectives in this customer-centric multi-channel environment. You will be learning digital marketing principles, the role of social media and how to apply them to create a successful strategy.

Social Entrepreneurship

The role of the not-for-profit sector is becoming increasingly significant on both a national and global scale. You will be analysing the business and marketing principles of the not-for-profit sector, and how they contribute to running an efficient organisation in a complex and dynamic environment. You will be able to look at business examples from a variety of sectors, including education, social services, charities and voluntary organisations.

Contemporary Entrepreneurial Studies

You will continue to build on your awareness and understanding of contemporary issues within the business enterprise sector. Small and medium-sized enterprises will be the focus here, and the role of entrepreneurship in the development and growth of this sector will be assessed.

Research option

Research Project

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

Entrepreneurial Project

This entrepreneurial project module is a key mechanism through which you can develop the skills of independent learning, creative thinking, conceptualisation, innovation, problem-solving and value creation. The project affords you the opportunity to develop an entrepreneurial mindset and competencies applicable to your future career aspirations as an entrepreneur or intrapreneur.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

Business Enterprise BA (Hons)

A-levels: An A-level grade profile of CCC-CDD.

T-levels: A T-level graded Pass with a core component of grade C.

BTEC: A BTEC grade profile of MMM-MMP. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 96-80 UCAS Tariff points will be required.

Access to Higher Education Diploma: 96-80 UCAS Tariff points, including a minimum of 15 Level 3 credits at Distinction.

Business Enterprise FdA

A-levels: An A-level grade profile of CD-DD.

T-levels: A T-level graded Pass with a core component profile less than C.

BTEC: A BTEC grade profile of PPP-PP. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Apprenticeship: Achieve an advanced apprenticeship (Level 3).

Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 56-32 UCAS Tariff points will be required.

Access to Higher Education Diploma: 56-32 UCAS Tariff points.

Non-tariff: Non-UCAS Tariff-based Level 3 qualifications are also considered for entry. Please complete our enquiry form here to check your eligibility.

Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to University College Birmingham. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details, please contact Admissions.

EU/international students

For entry requirements for EU and international students, please visit the Country Specific Information page.

Key information

Teaching and assessment


Below sets out our intention for how teaching will look in the 2021/2022 academic year for each level/year of this course. You can view more information on our teaching plans here.


Estimated breakdown of assessment for this degree course:

  • Coursework – 70%
  • Practical assessment – 22%
  • Written examinations – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

Additional qualifications and training

This course is accredited by the CMI, granting you a Level 5 CMI Award in Leadership when you graduate.


As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Tuition fees

UK students

If you are a UK student or an EU student with settled/pre-settled status enrolling on a full-time foundation degree or a BA/BSc in 2021/22, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK students do not pay tuition fees for any placement periods.

EU students

Following the UK’s departure from the EU to support our European applicants, University College Birmingham is offering an automatic EU Transition Award to all eligible European students who start their studies at UCB in September 2021 or January 2022 which will bring your fees to £9,250 for an undergraduate course and £8,000 for a postgraduate course. To be eligible for the award students need to be a permanent resident of an EU country and classified by the University as an international student for 2021/22 entry fees purposes. Non-eligible students will be charged the standard international student fee. To find out more information click here

International students

If you are an international student enrolling on a full-time foundation degree or a BA/BSc in 2021/22, your fee for this academic year will be £12,500 per year.

If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.

UCBconnect - meet other students on your course

Starting university is an exciting time, but we understand that it can sometimes feel a little daunting. To support you, we have created a platform called UCBconnect, where you can meet other students who have applied for the same course at University College Birmingham, before you start studying here.

As soon as you have been made an offer, you will be sent an invitation via text and email to complete your user registration and join UCBconnect. For more information, please visit


of graduate employers say relevant experience is essential to getting a job with them

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.

Our FdA and BA Business Enterprise courses both offer you the option of a paid 48-week work placement, during which you will not incur any tuition fees.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • BMW (Germany)
  • Grant Thornton (Cambridge)
  • Westin Hilton Head Island Resort and Spa (USA)
  • Bella Italia (Birmingham)
  • Top Cashback (Stafford)
Due to the ongoing coronavirus pandemic, please be aware that opportunities to travel abroad for placements, project work or residential trips may be affected by government travel restrictions. Please visit our updates and FAQs page for information.

My favourite module was Innovation, Creativity and Entrepreneurship. This allowed me to use my creativity to find solutions for real business problems. We also had the opportunity to go on a trip to the Czech Republic to visit the companies we had been consulting for on the live case assignment.

Prince Alayo Business Enterprise BA (Hons)

Career opportunities

The example roles and salaries below are intended as a guide only.

Business development manager

Average Salary: £42,500

Business owner


Product manager (postgraduate)

Average Salary: £47,500

Management consultant

Average Salary: £50,000

Business adviser

Average Salary: £32,500

Sales executive

Average Salary: £34,000

Want to take your studies to the next level? Completing the BA (Hons) degree will enable you to move onto our postgraduate courses such as Enterprise Management MSc/PGDip or Finance and Accounting MSc/PGDip. If you are interested in teaching, you could also progress onto our PGCE course.


We are here to support your career goals every step of the way. 


Find out more

Sven’s Story

Since receiving his first class degree, Sven has been busy driving diverse projects on a German car giant’s graduate scheme.

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