Vicki's Profile
Job title
Lecturer
Academic qualifications
BA (Hons) Fashion Promotion & Illustration (First Class Hons)
Job Role & Responsibilities
Lecturer and Module Leader for a variety of modules on the BA (Hons) Marketing & Business courses delivering lectures in the UK and Hong Kong campus including:- Digital Marketing & Campaign Planning Consumer Insights Advertising & Media Management Digital Content & Copy Personal Effectiveness, Impact & Reputation Graduate Advantage, Year Group Leader for Level 5 BA (Hons) Digital Marketing. I am part of the development team working collaboratively to evolve, develop and build new courses for the Business School.
Telephone
Profile
Having recently moved into the education sector, I have previously worked in marketing, PR & events with experience across a number of different industry sectors working with national and international clients including Paul Smith, Issey Miyake, Hermes and Jimmy Choo.
Before joining University College Birmingham, my professional roles have included Marketing Director, Commercial Manager and Head of Press where I was responsible for driving commercial success by delivering original and innovative marketing campaigns to achieve key objectives for a broad client base.
I graduated from the University for the Creative Arts with a First Class (BA) Hons in Fashion Promotion & Illustration and am currently studying for my Postgraduate Certificate in Higher Education at University College Birmingham.
I am passionate about bridging the gap between students’ academic proficiency and the application of their skills within a professional field. I am dedicated to supporting students on their individual journey to reach their potential.
Teaching
I am currently studying for my Postgraduate Certificate in Higher Education at University College Birmingham.
Research interests and scholarly activity
Marketing Psychology; Behavioural Science