ENTERPRISE MANAGEMENT

Business Creation and Development engages students in the more practical elements of enterprise activity, not just in terms of creating new businesses, but also in terms of entrepreneurship within the corporate environment and business growth. The module content will explore the key principles of the start-up and growth of a business, including entrepreneurship, business creativity, business growth, business planning, strategy formulation and business improvement.

The module extends and develops students' knowledge and ability in focusing upon, and preparing for, entrepreneurial research. It introduces students to the disciplines of critical appraisal and research techniques as well as the design and execution of an enterprise research project. The project can either take the form of a new enterprise start-up plan or an existing business development plan. The aim is to develop students' skills and expertise in the essential research tools they will need for both successful postgraduate study and as self-employed entrepreneurs or managers of the future.

This module aims to develop students' understanding and awareness of the fundamental concepts of finance from an entrepreneurial perspective in terms of financial statement analysis, working capital management, forecasting models, capital budgeting and investment appraisal. The module places emphasis on how managers can use financial techniques to greatly enhance the decisions taken in small and medium size enterprises and start-up firms.

This module provides a mature insight and appreciation of entrepreneurship within the international market. Emphasis is placed on critiquing a range of opportunities and challenges an international entrepreneur needs to consider and prepare for relating to such areas as: culture; foreign exchange; entry strategies; marketing and implementation.

In an ever-changing and challenging business environment, strong leadership is vital to business success. To become adept in such changing times, individuals need to develop personal leadership skills. Initially, the module introduces contemporary theories and models underpinning leadership. From this, students will be given an opportunity to develop personal leadership skills, including coaching, mentoring and communication. The module will also enable students to reflect on prior and existing leadership experience, work through case studies, business insights and engage in critical dialogue with others to develop their own leadership skills.

Enterprises operate within global, complex and increasingly dynamic environments. This makes it imperative for entrepreneurs and managers to design and implement effective strategies to deal with inherent risks of doing business in these volatile environments. This module provides a framework for identifying, assessing, quantifying risks and designing effective risk mitigating strategies. This will be examined from both an SME and corporate business perspective. The challenges facing entrepreneurs in the management of risk is also incorporated. Through an examination of various frameworks students are given an opportunity to evaluate and apply risk management tools and techniques to real time situations.

Consumers are bombarded by media messages and marketing related communications from organisations, but the power has shifted thanks to growing consumer involvement and interactivity, utilising the latest interactive technologies. Consumers are now active and engaged, often generating their own content and co-creating communications with producers and other consumers thus raising opportunities and challenges for organisations in the events, hospitality and tourism sector. This module will give students an in-depth understanding of the marketing communication mix both from a theoretical and practical, strategic and tactical perspective exploring how different forms of communication work together, acknowledging the development of the new mediums by which organisations may communicate with stakeholder and influencer groups and how such communications affect business and society.

This module aims to develop students' understanding and awareness of the key principles, tools and techniques of financial management within an international and increasingly dynamic environment. It places emphasis on how entrpreneurs can use financial information to greatly enhance the decision-making processes within their business. For SMEs these key decisions relate to international trading and encompass exporting, selling through intermediaries, exchange rate fluctuations and financial regulations. For SMEs progressing to larger structured enterprises, decisions relating to corporate finance and governance will also be incorporated.

Today's global hospitality industry requires employees to have an understanding of management and leadership across cultures, so you will explore the issues surrounding this while assessing the move away from local cultures to a more cosmopolitan environment. You will examine the management styles, motivation techniques and leadership theories as well as any complexities and contradictions that may occur.

This module will provide you with an in-depth understanding of marketing and digital media within the context of global travel and tourism. Using an interdisciplinary approach, the module will combine theoretical foundation with contemporary marketing and digital media techniques. Key themes will include digital travel trends, changing consumer dynamics, marketing competitiveness and brand management, digital revenue generation and strategies for success.

With the ever-increasing power and influence of various stakeholders on the development and success of service brands, you will explore how firms seek to gain and sustain a competitive advantage from their portfolio of brands.

If you want to get your foot in the door of an organisation then this 6 month optional placement will give you valuable experience, enhance your CV and may help your future employment prospects.