Beverley Compaore

Beverley's Profile

Job title


Academic qualifications

BA hons., MSc

Professional recognition / membership

Fellow of the Higher Education Academy and Chartered Management Institute Membership


0121 604 1000


I have worked at University College Birmingham for 21 years and during this time I have worked in different roles and obtained a diverse range of experience. Prior to University College Birmingham I worked in the Hospitality Industry in both hotels and catering companies and on joining UCB I started in the Hospitality School teaching on a range of programmes at undergraduate level progressing to postgraduate level. Whilst in the hospitality school I was instrumental in developing the block mode delivery of programmes off site in numerous destinations, including The Maldives, Jamaica, Mauritius, Hong Kong, Germany and Ireland. This mode of delivery adopts the flying faculty model whereby staff at UCB go to the destination for a week to 10 days, between 3 and 5 times per year to teach programme modules. It has been very successful and continues to operate although the majority of students on the programmes are based in Hong Kong. During this time I have successfully operated a restaurant in Birmingham from 1988 to 2008, the experience gleaned from this business in addition to the experience within the Hospitality School has been very valuable for the new position of Assistant Dean in the Business School which I took up in 2012. The affiliation with the Chartered Institute of Marketing was established in 2013 and further developments within the School are currently underway.


Contemporary Entrepreneurial Studies, International Entrepreneurship, Research Project and Business Plan.

Research interests and scholarly activity

My most recent research interests have centred around the impact and influence of Digital and Social Media platforms on the marketing landscape and as a result on the activities of organisations. I have a particular interest in the use and impact of user generated content on a firm's brand and how organisations attempt to measure and control such influences. From a teaching and learning perspective, I have a keen interest in developing existing and new curriculum that reflects the changing business environment and work place demands.

External engagements

Entrepreneurship and embedding it in the curricula. Creativity and Innovation as drivers of entrepreneurial activity.

Other activities

Developed a generic bridging programme for FdA students wishing to top up to the final year BA (Hons) degree.

Active involvement in the revalidation of all UG programmes and the development of new programmes in the Business School.

Active involvement in securing Chartered Management Institute (CMI) dual accreditation for the FDA and BA (Hons) Business Enterprise programmes.

Students at UCB

Business School

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