BA (Hons) Top-up

Accredited by the University of Birmingham


Course Award

BA (Hons)


1 year FT




Opportunities available


September (2021)


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Business School
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Boost your career prospects with real events experience on a 12-month paid work placement

Our course offers a range of residential visits, with essential costs covered by the University

Want to create events with the ‘wow’ factor? Managing events is an exciting sector offering considerable potential for those with the right blend of communication, leadership and managerial abilities. Building on these skills, our Events Management top-up degree course will help you launch a career working in everything from meetings and exhibitions to sporting events, festivals and wedding planning.

This events management course is designed for anyone who has previously studied a relevant subject (up to Level 5), enhancing your understanding of the sector with detailed examination of events systems, project management and how to oversee a live event. You will also have the chance to go on an overseas residential visit and conduct an international research project.

Our events top-up degree is dual accredited by the Chartered Management Institute (CMI), a recognised professional management body. This means when you complete the top-up course, you will also be eligible for an industry-recognised Award in Leadership and Management from the CMI, boosting your attractiveness to prospective employers.

Why choose this degree course?

  • RESIDENTIAL VISIT – Travel overseas for a residential trip to a European destination as part of your top-up course
  • INDUSTRY APPROVED – Complete our CMI-accredited events management top-up and you will be eligible for an Award in Leadership, with CMI membership and access to learning resources throughout your course
  • DIVERSE SKILLS AND KNOWLEDGE – Study a wide range of topics including events planning, marketing and risk management, and gain new skills studying in our Digital Creative Studio
  • SPECIALISE YOUR STUDIES – Tailor your learning with a variety of optional modules including financial strategy, adventure events and ‘dark’ tourism
  • TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes

Our facilities

Students on our Events Management course have access to our brand new Digital Creative Studio, where you can learn an array of skills for producing digital content including video and audio. We also provide a range of support services for student entrepreneurs through our Enterprise Hive.

Course breakdown

  • Modules

Core Modules

Event Crisis Strategy

You will critique and adopt crisis management techniques and consider their role in events management strategy based on a variety of scenarios. This will enable you to compile your own crisis strategy and explore crisis prevention and approaches to recovery.

Festivals and Events Tourism

You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand that the links between heritage, culture, the arts and festivals are very important, and you will look at promoting and enhancing destinations as a part of a regional tourism strategy.

International Research Project

You will conduct primary research within the hospitality, tourism and events industry taking in the wider issues within an international environment. You will learn transferable skills by planning your research methodology, implementation, findings and analysis as well as reflecting on the success of your research project overall.

Mega Events

The focus on mega events reflects the current events industry, where events of this scale have become a driving force for change. You will explore the macro environment and analyse key internal and external factors which contribute to staging. You will also consider political, social, cultural, economic and environmental impacts as well as the challenges of staging international events.

Winning Event Bids

Choose 1 optional module

Dark and Thanatourism Management

You will study a niche, yet important, component of the tourist attraction and exhibition sector. You will draw upon current thinking and research as well as incorporate up-to-date industry trends and examples linking into history, society, politics, ethics and the future of the industry.

Financial Strategy

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

Global Marketing Solutions

The module aims to promote an understanding of the complexity and issues an organisation faces when attempting to enter overseas markets. Organisations increasingly operate in diverse and less understood market environments and emphasis will be placed on identifying the challenges presented by breaking into new markets. The module aims to highlight the practicalities of marketing products and services in new international markets and developing the skills required for exploiting new overseas market opportunities.

Managing Adventure Events

This level 6 module addresses the multi-faceted aspects of events within Adventure Tourism industry. The module focuses on the preparation, research and analysis of a variety of adventure related events. Students will enhance their individual, group and generic professional skills. The module will provide students with an in depth understanding of events and adventure development and the various theories that help to understand the development process in tourism. It also develop their knowledge and understanding of the key issues associated with international tourism development and globalisation. It will provide a critical appreciation of the nature of public policy and planning in relation to tourism development. In addition, students will evaluate the role and relevance of the various event organisations involved in the development of the adventure tourism destination.

Personal Effectiveness and Behavioural Skills

You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

Entry requirements

Academic: A relevant HND or a foundation degree in the areas of Events or Events Management, with 240 credits.

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or email

EU/international students

Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or send an email:



Key information

Teaching and assessment

Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction.

Teaching – full-time route

Example of a typical teaching week (up to 14 contact hours):

  • Large group teaching – 6 hours
  • Smaller group teaching – 3 hours
  • Tutorials – 3 hours
  • Subject advice sessions – 2 hours
  • Field trips and visits

You will also need to commit around 20 hours per week for individual study time.

Teaching – part-time route

The part-time timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in semester three.

Example of a typical teaching week (one day per week):

  • Smaller group teaching – 3 hours
  • Tutorials – 1 hour

You will also need to commit around 10 hours per week for individual study time, though some weeks may require you to extend beyond this, particularly when you are engaged in completing assessments.


Estimated breakdown of assessment for this top-up course:

  • Coursework – 70%
  • Practical assessment – 5%
  • Written examination – 25%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Additional qualifications and training

This course is accredited by the CMI, meaning you will be eligible for a CMI Award in Leadership and Management when you graduate


As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Tuition fees

UK/EU students

If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.

International students

If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.

If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.


of graduate employers say relevant experience is essential to getting a job with them

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.

We encourage students on our BA Events Management top-up course to gain work experience throughout your studies.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • Maxin Prague
  • Brussels Marriott Grand Place
  • The Peninsula Hong Kong
  • Nivea (Hamburg)
  • Accenture (Amsterdam)
  • Nike (France)
  • BI Worldwide
  • Hilton Metropole
  • Intu Properties
  • Air BnB

The most valuable part of the course has been, for one, receiving that kind of support to help me get the best out of my studies. On top of that, the trips and visits throughout the course, talks from renowned industry figures and real-life focused assignments have all been amazing.

Nika Gurung Events Management BA (Hons)

Career opportunities

The example roles and salaries below are intended as a guide only.

Events/festival manager

Average Salary: £33,000

Conference centre manager

Average Salary: £30,000

Marketing executive

Average Salary: £26,500

Digital marketer

Average Salary: £30,000

Project manager (graduate)

Average Salary: £39,197

Tour manager

Average Salary: £27,500

Want to take your studies to the next level? Completing the BA (Hons) top-up degree will enable you to move onto our Global Meetings and Events Management MSc/PGDip course.


We are here to support your career goals every step of the way. 


Find out more

Emma’s Story

As a Birmingham City Council Events Officer, Emma has worked on many iconic events including the famous Frankfurt Christmas Market.

Read Story

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