of graduate employers say relevant experience is essential to getting a job with them
Why choose this degree course?
- RESIDENTIAL VISIT – Travel overseas for a residential trip to a European destination as part of your top-up course
- INDUSTRY APPROVED – Complete our CMI-accredited events management top-up and you will be eligible for an Award in Leadership, with CMI membership and access to learning resources throughout your course
- DIVERSE SKILLS AND KNOWLEDGE – Study a wide range of topics including events planning, marketing and risk management, and gain new skills studying in our Digital Creative Studio
- SPECIALISE YOUR STUDIES – Tailor your learning with a variety of optional modules including financial strategy, adventure events and ‘dark’ tourism
- TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes
Students on our Events Management course have access to our brand new Digital Creative Studio, where you can learn an array of skills for producing digital content including video and audio. We also provide a range of support services for student entrepreneurs through our Enterprise Hive.
Based in Camden House, our new Digital Creative Studio features state-of-the-art video and audio production facilities, including a video production studio with 4K cameras and green screen technology
Our Digital Creative Studio also houses a dedicated teaching lab complete with high-spec computers and industry-standard media technology, including Adobe Creative Cloud software
The Digital Creative Studio hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets
If you want to set up your own business, visit our Enterprise Hive for a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities
Event Crisis Strategy
You will critique and adopt crisis management techniques and consider their role in events management strategy based on a variety of scenarios. This will enable you to compile your own crisis strategy and explore crisis prevention and approaches to recovery.
Festivals and Events Tourism
You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand that the links between heritage, culture, the arts and festivals are very important, and you will look at promoting and enhancing destinations as a part of a regional tourism strategy.
International Research Project
You will conduct primary research within the hospitality, tourism and events industry taking in the wider issues within an international environment. You will learn transferable skills by planning your research methodology, implementation, findings and analysis as well as reflecting on the success of your research project overall.
The focus on mega events reflects the current events industry, where events of this scale have become a driving force for change. You will explore the macro environment and analyse key internal and external factors which contribute to staging. You will also consider political, social, cultural, economic and environmental impacts as well as the challenges of staging international events.
Winning Event Bids
Choose 1 optional module
Dark and Thanatourism Management
You will study a niche, yet important, component of the tourist attraction and exhibition sector. You will draw upon current thinking and research as well as incorporate up-to-date industry trends and examples linking into history, society, politics, ethics and the future of the industry.
An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.
Global Marketing Solutions
The module aims to promote an understanding of the complexity and issues an organisation faces when attempting to enter overseas markets. Organisations increasingly operate in diverse and less understood market environments and emphasis will be placed on identifying the challenges presented by breaking into new markets. The module aims to highlight the practicalities of marketing products and services in new international markets and developing the skills required for exploiting new overseas market opportunities.
Managing Adventure Events
This level 6 module addresses the multi-faceted aspects of events within Adventure Tourism industry. The module focuses on the preparation, research and analysis of a variety of adventure related events. Students will enhance their individual, group and generic professional skills. The module will provide students with an in depth understanding of events and adventure development and the various theories that help to understand the development process in tourism. It also develop their knowledge and understanding of the key issues associated with international tourism development and globalisation. It will provide a critical appreciation of the nature of public policy and planning in relation to tourism development. In addition, students will evaluate the role and relevance of the various event organisations involved in the development of the adventure tourism destination.
Personal Effectiveness and Behavioural Skills
Contemporary management thinking recognizes the value of 'soft skills' and how they complement technical skills and knowledge to drive sustainable organizational performance within this ever growing global work arena. Positive workplace behaviours encompass a myriad of complex competencies, from how to effectively communicate vision and influence others, to creating constructive and positive working relationships with colleagues and stakeholders. This module will allow students to critically examine their own workplace behaviours, through the analysis of theories relating to workplace psychology, Emotional Intelligence and critical self-reflection. It will enable them to identify their personal strengths, weaknesses and areas for improvement, and allow them to consider suitable strategies to help them to develop their own personal effectiveness.
The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.
Academic: A relevant HND or a foundation degree in the areas of Events or Events Management, with 240 credits.
If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can complete our enquiry form here or call us on 0121 604 1040
Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).
Teaching and assessment
In light of COVID-19, we have made some changes to the way we deliver our teaching. We are continually following the guidelines and measures put in place by the UK Government to ensure our students and staff are safe on campus, whilst remaining committed to providing high-quality education. The information below explains how teaching will take place in semester 2 (or semester 1 for those joining us in January).
Estimated breakdown of assessment for this top-up course:
- Coursework – 70%
- Practical assessment – 5%
- Written examination – 25%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.
Additional qualifications and training
This course is accredited by the CMI, meaning you will be eligible for a CMI Award in Leadership and Management when you graduate
As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.
If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.
If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.
If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.
UCBconnect - meet other students on your course
Starting university is an exciting time, but we understand that it can sometimes feel a little daunting. To support you, we have created a platform called UCBconnect, where you can meet other students who have applied for the same course at University College Birmingham, before you start studying here.
As soon as you have been made an offer, you will be sent an invitation via text and email to complete your user registration and join UCBconnect. For more information, please visit ucb.ac.uk/ucbconnect.
This course is accredited by the University of Birmingham.
This course is dual-accredited by the Chartered Management Institute.
This course is accredited by the Institute of Hospitality.
University College Birmingham will be the home of Team Scotland at the 2022 Commonwealth Games.
University College Birmingham is a member of events industry associations including EVCOM.
University College Birmingham is a member of events industry associations including MIA.
University College Birmingham is a member of events industry associations including AEME.
University College Birmingham is a member of events industry associations including NOEA.
Accreditations, endorsements and partnerships
University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.
Work experience is vital for learning how to apply your training in the real world and for building your confidence and skills before you finish your course – and it may even lead to a job when you graduate. Our hired@UCB team can help you find suitable work experience.
We encourage students on our BA Events Management top-up course to gain work experience throughout your studies.
Work alongside experts in your sector
A snapshot of some of the employers we have worked with:
- Maxin Prague
- Brussels Marriott Grand Place
- The Peninsula Hong Kong
- Nivea (Hamburg)
- Accenture (Amsterdam)
- Nike (France)
- BI Worldwide
- Hilton Metropole
- Intu Properties
- Air BnB
The most valuable part of the course has been, for one, receiving that kind of support to help me get the best out of my studies. On top of that, the trips and visits throughout the course, talks from renowned industry figures and real-life focused assignments have all been amazing.
The example roles and salaries below are intended as a guide only.
Average Salary: £33,000
Conference centre manager
Average Salary: £30,000
Average salary: £26,500 – £30,500
Average Salary: £30,000
Project manager (graduate)
Average Salary: £39,197
Average Salary: £27,500
Want to take your studies to the next level? Completing the BA (Hons) degree will enable you to move onto our postgraduate courses such as Global Meetings and Events Management MSc/PGDip or Hospitality with Tourism Management MSc/PGDip (Pathway A). If you are interested in teaching, you could also progress onto our PGCE course.
We are here to support your career goals every step of the way.
Meet your lecturers
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