global meetings and eventS management

Events are seen as key drivers of tourism development. Events help initial development and attract investment, aid co-branding and enhanced destination's reputation, encourage business development and improvement, incentive travel/experiential events and lead to the enhanced sustainability of the tourism destination. Students will critically analyse both the positive and negative impacts events can bring to a destination. Throughout the module students will explore issues surrounding event tourism provision using data analysis, strategic thinking, commercial awareness and fieldwork research. This module involves an international residential trip abroad where students carry out their fieldwork research with the opportunity to explore tourism and event issues in an exciting overseas destination. This module helps to build the following employability skills such as high-level analysis, research and enquiry; analytical skills, time management, organisational skills and business acumen, communication and research skills.

The learning philosophy underpinning this module aims to encourage the development of the analytical, evaluative, creative and critical patterns of thought needed to understand, develop, operate and implement successful strategic digital marketing plans, vital for the modern marketing workplace. Thus enabling the student to develop both the practical and theoretical skills to work within a dynamic digital marketing environment.It will enable the student to take a strategic approach to digital marketing planning, integrating digital strategy, models, frameworks, the use of events to launch brands and reactivation campaign s, PR and techniques throughout to achieve competitive advantage. It recognises the significance of situation analysis and introduces the student to both traditional evaluative techniques and new digital platforms for assessing both the macro and micro environments that enables effective decision making. The module will also outline the importance of all stages within the digital marketing planning process, from the digital audit, through to strategic decision making, to implementation of plans. Finally, students will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.Through studying this Level 7 module, students will develop and enhance their employability skills including high level analysis, research and enquiry; ability to problem-solve; digital marketing software proficiency; business acumen; project management skills; financial analysis; and communication skills.

You will critically assess the feasibility of large-scale event projects and facilities. By examining contemporary issues and trends, you will understand the impact of international events on local and regional economies. You will evaluate the financial viability of event projects, the international workforce, return on investment and critically analyse operational requirements that may influence key performance indicators.

Students will develop a deep understanding of sustainability and ethics in event organisations and understand the challenges facing the global events industry. You will examine the principles of ethical and responsible behaviour of global event operations in meeting their environmental, social and economic obligations and how they work towards making events more efficient and effective. This module seeks to increase employability skills by developing high-level analysis, research and enquiry; developing problem solving, self-reliance and confidence, business acumen, and research skills.

The Postgraduate Conference Research Project allows students to engage in creative enquiry as they demonstrate ability to develop an in-depth investigation into an area of their own interest within the area of Hospitality, Tourism or Events management. The Module develops business relevant knowledge and advantageous competencies such as report writing, visual communication and presentation skills.

This project is formed while working on your industrial placement. The key will be to develop your independent learning, problem solving, analysis, assimilation and communication skills while on placement. You will be able to demonstrate your knowledge in a particular area of the sector and apply theory models to dissect the real world problem. During your taught programme, you will explore the process of designing and constructing an industry-focused piece of research. The output will be a body of work which will assist in your gaining employment in your chosen sector.

The Postgraduate Work Placement module provides students with the opportunities to further develop practical skills, relate theory to practice and to gain a sound base of experience. In addition, the module seeks to develop 'life skills' to assist students in progressing towards a career in management. The placement period offers the student the opportunity to experience work in the hospitality industry and to gain academic credit for their learning. It is important therefore that students are given the opportunity to work in an organisation which is both appropriate to their needs and has a professional approach towards training and development. Students' needs and any previous experience are taken into consideration, when introducing them to a suitable employer. The staff in the hired@UCB suite will draw on their extensive experience to ensure that the objectives are met as fully as possible.