MARKETING MANAGEMENT

BA (Hons) Top-up

Accredited by the University of Birmingham

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Course Award

BA (Hons)

Duration

1 year FT

UCAS Code

N500

Placement

Opportunities available

Entry

September (2021)

Fees

View Fees

Business School
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90% of students in employment or further study 6 months after graduating*

*DLHE, 2016/17

We work with over 1,000 employers to find you the right work placement

Marketing is a dynamic business, with social media and e-commerce transforming the way many service sector companies manage their marketing approach. Our Marketing Management top-up degree course will enhance your existing knowledge and enable you to meet the demand for trained professionals with proven e-marketing skills across online and high street businesses.

This one-year course is designed for anyone who has previously studied a relevant subject (up to Level 5). It will ensure you have a thorough grounding in marketing practice, creativity and innovation, developing competencies to succeed in management within the sector, while you will also be able to expand your knowledge into a range of specialist areas through a variety of optional study modules.

To help you put theory into practice during your studies, our marketing degree top-up course gives you the chance to engage with local organisations through live projects and case studies, while you will also have the opportunity to learn video production, livestreaming, podcasting and more practical skills in our brand new Digital Creative Studio. By completing the course, you will be able to gain an industry-recognised qualification from the Chartered Institute of Marketing.

Why should I choose this course?

  • PRACTICAL APPLICATION – Get involved in live projects, case studies, promotional and PR work with market research and planning briefs conducted with local organisations
  • ENRICHMENT – Engage with industry professionals through guest lectures, workshops and other activities, as well as boosting your practical skills in our Digital Creative Studio
  • SPECIALISE YOUR STUDIES – Choose from a variety of specialist optional modules, such as Enterprise Risk Management or Advertising and Media Management

Our facilities

Students on our marketing courses have access to our Digital Creative Studio, a brand new facility where you can get hands-on experience creating podcasts, promotional videos and livestream content for social media. We also provide a range of support services for student entrepreneurs through our Enterprise Hive.

Course breakdown

  • Modules

Core Modules

Digital and Social Media Marketing

Digital marketing channels are revolutionising the manner in which all businesses operate and market their business activities. Everyone is looking for opportunities to enhance and support their core marketing communications objectives in this customer-centric multi-channel environment. You will be learning digital marketing principles, the role of social media and how to apply them to create a successful strategy.

International Marketing

We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.

Leadership and Change Management

Change is inevitable in an increasingly competitive global environment. You will develop the skills needed to design, implement and evaluate effective change within organisations operating in a variety of environments as if you were an employee, manager, or external consultant designing strategic change management programs for clients.

Options:

Brand Management

The most valuable assets that a company has are the brands that it has invested in and developed over time. You will be given the theoretical knowledge and practical skills required to succeed in the management of complex brands and look at how brands are viewed, built, managed and measured to ensure superiority and sustainability.

Advertising and Media Management

You will be taken deeper into the management processes relating to advertising, focusing on the skills involved in matching business objectives and brand communication to target markets. You will be given a greater insight into detailed analysis of what makes advertising communications effective.

Enterprise Risk Management

Risk is becoming an important function for business managers and owners. You will learn about enterprise risk management techniques and strategies employed by businesses operating within increasingly complex and dynamic environments. Key risk areas include human resources, finance, IT, marketing, health and safety, innovation and product development, leadership and corporate governance and business continuity.

Social Entrepreneurship

The role of the not-for-profit sector is becoming increasingly significant on both a national and global scale. You will be analysing the business and marketing principles of the not-for-profit, and how they contribute to running an efficient organisation in a complex and dynamic environment. You will be able to look at business examples from a variety of sectors, including education, social services, charities and voluntary organisations.

Research option

Research Project

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

Marketing Showcase

This module enables you to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will cultivate the desired graduate attributes of professionalism, critical enquiry and problem solving, enterprise, creativity and innovation. You will then exhibit your research findings in an event for peers and industry professionals.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

Entry requirements

Academic: A relevant HND or a foundation degree in the areas of Marketing Management, Business Management, Finance and Business, with 240 credits.

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or email direct@ucb.ac.uk

EU/international students

Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or send an email:

EU: euadmissions@ucb.ac.uk

International: international@ucb.ac.uk

Key information

Teaching and assessment

Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction.

Teaching – full-time route

Example of a typical teaching week (up to 14 contact hours):

  • Large group teaching – 5 hours
  • Smaller group teaching – 7 hours
  • Tutorials – 2 hours

 You will also need to commit around 20 hours per week for individual study time.

Teaching – part-time route

The part-time timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in semester three.

Example of a typical teaching week (one day per week):

  • Smaller group teaching – 5 hours
  • Tutorials – 1 hour

You will also need to commit around 10 hours per week for individual study time, though some weeks may require you to extend beyond this, particularly when you are engaged in completing assessments.

Assessment

Estimated breakdown of assessment for this course:

  • Coursework – 61%
  • Practical assessment – 22%
  • Written examinations – 17%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020

Kick-Start

As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Tuition fees

UK/EU students

If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.

International students

If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.

If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.

Percentage
70%

of graduate employers say relevant experience is essential to getting a job with them

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.

We encourage students on our BA Marketing Management top-up course to gain work experience throughout your studies.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • Planeta Huerto SL (Spain)
  • The Royal Society of Medicine (London)
  • CA Technologies (Berkshire)
  • Beyond Beauty (Birmingham)

I loved that we had guest lectures from people working in the sector, which made me think that the University really understands the importance of real world experience. They don’t want you to just get a degree. They support your development and apply real working practices to help you find your perfect career.

Claire Taylor Marketing Management BA (Hons)

Career opportunities

The example roles and salaries below are intended as a guide only.

Marketing executive

Average Salary: £26,500

Digital marketer

Average Salary: £30,000

Social media manager

Average Salary: £32,500

Advertising account executive

Average Salary: £35,000

Public relations officer

Average Salary: £25,000

Media planner

Average Salary: £32,500

Want to take your studies to the next level? Completing the BA (Hons) degree will enable you to move onto our MA Marketing Management for Events, Hospitality and Tourism course.

hired@UCB

We are here to support your career goals every step of the way. 

 

Find out more

Dan’s Story

Dan has pressed all the right buttons since graduating and is now marketing apps and business services for a start-up in Birmingham.

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