AESTHETICS

The aesthetics industry is rapidly growing yet the reasons people choose to participate in aesthetic treatments is often misunderstood. This module aims to explore both sociological and psychological factors that may influence a client's decision to engage in such treatments. What is the ideal image? Does it, or should it even exist? Is it important and who are the drivers of this global industry? This module will ensure graduates/aesthetic practitioners develop a more holistic, well-rounded approach to treating clients.

You will explore the concept of wellness in relation to the aesthetic client and industry. The impact of health, environment, lifestyle, and their relationship to aesthetic treatments will be detailed. The current trends and influences for global wellness within the aesthetic industry and the growth within the industry will be analysed. This module will ensure you develop a holistic understanding of wellness and its impact on themselves, the client and aesthetic interventions required for graduate careers.

As the demographics of our customers change and as we understand the impact of our choices, both professionally and personally, on the environment and natural resources, climate change and pollution, there is an increasing need for the sector to demonstrate a commitment to reducing its environmental footprint. As the change makers, we need to make meaningful decisions for our employees, colleagues, customers, and the communities we impact. We must ensure that we are transparent, raise awareness and recognise the opportunities while contributing to the solutions resulting in a sustainable and ethical approach within all sectors of the industry. There will be an emphasis on raising awareness, providing meaningful opportunities, and impacting social and environmental change by contributing to the solutions.

Engaging in individually selected and directed research is one of the highlights of an undergraduate degree and in this module you will be introduced to the skills and competences needed to explore your selected topic in depth to ensure you gain the most from this opportunity. You will be appointed a dissertation tutor who will help guide you through this important and rewarding process.

You will get the opportunity to deepen your knowledge in a particular area of the industry. You will create a design brief within a chosen context and support it through reflective writing. By demonstrating your skill-set, you will build an independent project highlighting your chosen pathway (training or business management).

We are currently in the ‘Digital Age’ where digital marketing channels are reforming the way all businesses operate and market their business activities. Everyone is finding ways to enhance and support their core marketing communications objectives in this customer-centric, multi-channel environment. You will learn the principles of digital marketing, the role of social media, and how to apply them to create a winning strategy. You will have completed Venture Concept and Planning at Level 5 to follow this route.

This module will introduce you to the term pedagogy and consider how your own pedagogical style can shape your training methods. It will explore educational philosophies and their influences. It will provide you with the opportunity to analyse and develop your own assessment strategies. You will have completed The Training Cycle module at Level 5 to follow this route.