BA (Hons)


1 year FT




September, February


View Fees

Department of Sport and Nutrition
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First Sports Management degree in the world accredited by the DMI

£44m invested in flagship facilities, including sport, to support your future career opportunities

With more people than ever now aware of the link between an active lifestyle and good health, sports-related activities have become a booming business. If you want to boost your prospects of a career in this exciting sector, our Sports Management top-up degree course will arm you with the skills and knowhow needed to succeed.

Designed for anyone who has previously studied a relevant subject (up to Level 5), this course will enhance your personal leadership and project management skills for the sector as well as developing your knowledge of marketing and the rapidly-growing field of esports, enabling you to make the most of business opportunities in sport in the UK and abroad. Your learning will also be further enriched through a range of industry trips and visits from expert guest speakers.

Throughout your studies, you will have use of our wide range of cutting-edge sports facilities at University College Birmingham, helping you improve your practical skills for the industry. As we are a higher education partner of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), you will also enjoy other benefits including CIMSPA membership upon your enrolment.

Why should I choose this course?

  • RESIDENTIAL VISITS – Boost your understanding of the global scale of sports business with residential trips to experience how sport operates abroad – past destinations have included Italy, Germany, Switzerland and Poland, with essential costs covered by the University
  • ENRICHMENT – Get out of the classroom and into industry with visits to Commonwealth Games venues, football stadiums and St George's Park (home of the FA), as well as hearing from top industry speakers
  • IN-DEPTH RESEARCH – Carry out your own research project and analyse an area of sports management that matches your interests and career aims
  • INDUSTRY APPROVED – Boost your employability by studying a course aligned with industry expectations, as well as becoming a CIMSPA student member when you enrol
  • AWARD-WINNING UNIVERSITY – Study at the highest-ranking university in the region according to student choice (Whatuni Student Choice Awards 2023)

Our facilities

Students on our sports courses at University College Birmingham have access to a wide range of excellent facilities. Our campus features a dedicated Human Performance Centre, cutting-edge gym and sports injury and massage clinics, while you also have access to the state-of-the-art facilities at nearby Avery Fields, thanks to our partnership with local rugby club Bournville RFC.

Course breakdown

  • Modules

Core Modules

Management, Leadership and Coaching

In an ever-changing and challenging business environment, strong leadership is vital to business success. To become adept in such changing times, individuals need to develop personal leadership skills. Initially, the module introduces contemporary theories and models underpinning leadership. From this, students will be given an opportunity to develop personal leadership skills, including coaching, mentoring and communication. The module will also enable students to reflect on prior and existing leadership experience, work through case studies, business insights and engage in critical dialogue with others to develop their own leadership skills.

Sport and eSports Marketing

You will develop a broader understanding of the fastest growing sport on the planet - eSports - and use this knowledge to apply strategic marketing concepts in real industry situations. This module will provide you with an in-depth knowledge of how to use your understanding of digital and traditional marketing concepts and apply these strategically to the world of eSports. You will analyse major eSports events and tournaments and use your knowledge of the eSports eco-system to present solutions to live case study scenarios.

Sports Management Project

In this module you will apply the research skills and knowledge acquired at Level 4 to provide a critical judgement of the literature under review regarding its value, quality and contribution to theory and practical application or provide a new perspective from which to view an individual research concern in the field of sport.

Strategic Sports Event Management

You will be provided the unique opportunity to apply management project skills to a real case study where you will follow the phases and guidelines for project management. You will be involved with the project management process at all stages culminating towards a timely and budgeted outcome. In doing so, you will focus on developing strategies to ensure a successful outcome.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

Entry requirements

Academic: A relevant HND or a foundation degree in the area of Sports Management, with 240 credits.

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can complete our enquiry form here or call us on 0121 604 1040

International students

Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or complete our enquiry form:

Enquiry Form

Key information

Teaching and assessment

Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction. 


Example of a typical teaching week (up to 12 contact hours): 

  • Large group teaching– 6 hours 
  • Smaller group teaching– 3 hours 
  • Tutorials– 3 hours 

You will also need to commit around 20 hours per week for individual study time. 


Estimated breakdown of assessment for this course:

  • Coursework– 60%
  • Practical assessment– 40%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

Tuition fees

UK students

If you are a UK student enrolling on a standard-length Foundation Degree or a BA/BSc at University College Birmingham, your 2024/25 academic year fee will be £9,250. A half-year tuition fee is £4,625. 

View undergraduate fees

International students

If you are an international student enrolling on a full-time Foundation Degree or a BA/BSc in 2024/25, your fee for this academic year will be £14,000 per year. If you complete a placement year, there will be an administration fee of £500 for a full year or £250 for a half-year placement.

View international fees

Kick-Start Scheme

As a new student studying this course full-time, you will receive £300 per year through our Kick-Start Scheme (UK students only, eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You may also qualify for an additional £500 per year.

Find out more about the Kick-Start Scheme here.

Unibuddy Community - meet other students on your course

Starting university is an exciting time, but we understand that it can sometimes feel a little daunting. To support you, you will be invited to join our Unibuddy Community, where you can meet other students who have applied for the same course at University College Birmingham, before you start studying here.

As soon as you have been made an offer, you will be sent an invitation email to complete your registration and join the Unibuddy Community. For more information, check out our Unibuddy Community page.

Latest updates

Join the conversation and check out the latest updates from the department of Sport and Nutrition.

UCB Sports



of graduate employers say relevant experience is essential to getting a job with them

Work experience

Work experience is vital for learning how to apply your training in the real world and for building your confidence and skills before you finish your course – and it may even lead to a job when you graduate. Our Hired team can help you find suitable work experience.

We encourage students on our BA Sports Management top-up course to gain work experience throughout your studies.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • Sport4Life
  • Anytime Fitness Edgbaston
  • The Pumphouse Gym
  • Tempest Executives
  • The Clubhouse, Solihull

I loved the mix of business and sports modules. There are also annual residential course trips, small class sizes and plenty of variation in assessment methods. I was encouraged to embrace the business modules as much as the sport modules, as they are just as useful for my career.

Amii Attard Sports Management BA (Hons)

Career opportunities

The example roles and salaries below are intended as a guide only.

Fitness centre manager

Average Salary: £23,000 – £30,000

Sports development officer

Average Salary: £30,000

Sports coach

Average Salary: £32,500

Event manager

Average Salary: £33,000

Marketing executive

Average salary: £26,500 – £30,500

Performance analyst

Average Salary: £35,910

Want to take your studies to the next level? Completing the BA (Hons) degree will enable you to move onto our postgraduate courses such as Enterprise Management MSc/PGDip or Global Meetings and Events Management MSc/PGDip.


We are here to support your career goals every step of the way. 


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Tom’s Story

Tom is having a ball as marketing strategist for a Canadian Major League Soccer team, and it all started at University College Birmingham.

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