SPORTS MANAGEMENT

The business environment for sport is changing and managers need the skills and ability to identify and forecast change to create new services or adapt existing ones. You will understand the importance of innovation and creativity within the industry and learn to use a mixture of critical and creative thinking to make informed business decisions.

You will develop an awareness and understanding of the dynamic nature of the international sporting environment. This module will help you identify the social, economic and political factors driving change and proactive and reactive responses to issues relating to an increasingly chaotic business environment.

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

The global sports world is becoming more dynamic and managers need to formulate and implement strategies that consider their organisation and the current industry environment. You will examine the evolution of strategic management within sports, form and evaluate corporate level strategies and explore a wide range of alternative approaches.

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

You will analyse the development and future prospects of sport tourism as an area of growth, focusing on environmental frame conditions and examining the relationship between sport and tourism in the context of future strategies.

What does it mean to become an expert in the sports environment? You will gain an understanding of how to develop sport expertise through the use of evidence-informed coaching practice through theory, sampling and specialisation. You will also analyse and critique methods to facilitate motor and perceptual cognitive skills acquisition.

The aim of this module is for you to gain work-based experience within the sport and fitness industry. This experience will allow you to further enhance both your career-specific skills and transferable skills. Throughout the work-based learning module, you will have the opportunity to experience and observe a variety of different practices. The module further aims to develop your ability to analyse the work-based experience, with the use of reflection models. In addition the module is focused upon ensuring you are employment ready following the completion of your studies.

You will design and implement a range of interventions addressing areas such as concentration, motivation, aggression, anxiety and injury. You will critically evaluate measurement tools and the impact of regulatory and ethical issues. Using sports psychology in this manner benefits all professionals working in the sports environment.

You will be integrating the concepts of marketing with sports-related products and services and the use of sporting events. This will give you the understanding and knowledge of the important factors that affect this area of business such as sponsorship, branding, digital marketing concepts, relationship marketing and consumer behaviour before examining their impact on the domestic and international markets.