Marketing is a dynamic business, and social media and e-commerce have transformed the way many service sector companies manage their marketing approach. Trained professionals with proven e-marketing skills are in-demand within both online and high street businesses.
The Marketing Management degree gives you the business and marketing theory as well as the practical experience you need to succeed in this demanding field. You will gain a thorough grounding in marketing principles, creativity and innovation and the necessary business ready skills sought by employers.
Using our extensive industrial contacts, this course features promotional and PR work, with market research and market planning briefs conducted with local organisations in order to apply theory to practice. A key feature of this course lies in the use of live projects and case studies, which will bring you into contact with professional practitioners and provides an opportunity to demonstrate your marketing knowledge and skills in a commercial setting.
Throughout the course there are opportunities to customise your studies through a range of specialist optional modules, gain valuable work experience in events and marketing, take part in an industry-based competition and gain an industry recognised marketing qualification from the Chartered Institute of Marketing (CIM).
Students studying the FdA will have the option of progressing onto the final year of the BA (Hons).
What our staff and students say
At PepsiCo, no day is the same. Based in the heart of PepsiCo UK & Ireland headquarters, I was given an internship position that allowed me to work alongside the UK Commercial and European Research & Development team, company directors, project leaders and key players in support of the development and innovation of strategic developments. Through the success of my internship I was offered the opportunity to continue my employment working one day a week during my final year studies, with potential unlimited career prospects upon graduation.
Why choose this course
- Industry approved course - The course is accredited by the Chartered Institute of Marketing (CIM)
- Develop your knowledge - Whether you want to start your career in marketing or are looking to build on previous marketing experience, this course will provide you with the knowledge and skills you need to succeed
- Career-boosting skills - It will allow you to develop and demonstrate technical, creative, supervisory and managerial skills in preparation for a career in marketing management
- Real-world experience - It will give you plenty of opportunities to put marketing theory into practice, hence developing your business-ready skills
- Learn from the experts - You will be learning from experienced lecturers and industry professionals through a mix of lectures, seminars, workshops, ‘real world’ simulations and guest lectures
- Tailor your assessments - You will learn how to evaluate the success of marketing activities through a range of innovative assessments, including e-debates, academic posters, action plans and digital diaries
As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). The scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.
Our open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day.
Accreditations and Endorsements
Teaching & assessment
Teaching is carried out by appropriately qualified and experienced lecturers one day per week and in a typical week you will have up to 14 contact hours of teaching made up as follows:-
- Large group teaching - 5 hours of lectures in lecture rooms
- Smaller group teaching - 7 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities.
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)
You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.
Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.
An estimated breakdown of the assessment for this course is as follows:
- Coursework - 61%
- Practical assessment - 22%
- Written examinations - 17%
Course work could include: building professional portfolios; conducting situation and marketing analyses; and generating management reports and audits. Practical assessment could include: presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.
Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.
Marketing Management BA (Hons)
A Level: An A level grade profile of CCC
BTEC: A BTEC grade profile of MMM, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required.
Access to Higher Education Diploma: 96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.
Marketing Management FdA
A Level: An A level grade profile of CD
BTEC: A BTEC grade profile of PPP, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
Apprenticeship: Achieve an advanced apprenticeship (level 3)
Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 56 UCAS Tariff points will be required for entrance.
Access to Higher Education Diploma: 56 UCAS Tariff points
Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact firstname.lastname@example.org to check your eligibility.
Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions.
Find out more information on tariff entry requirements for 2018/19 entry.
For entry requirements for EU and international students, please visit the Country Specific Information page.
UCAS Tariff calculator
You can use our calculator below to convert your predicted/achieved grades into UCAS Tariff points.
If your total predicted/achieved points do not meet those outlined above or your qualification(s) do not appear on the UCAS Tariff please contact the admissions directly on 0121 604 1040 or email email@example.com.
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FdA students will study modules for years 1 and 2. Upon successful completion FdA students will have the option of progressing onto the final year.
Optional Work Placement
Plus one option from:
Plus one option from:
In the final year students will have the option of choosing one of the following research modules:
The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated,
the modules listed above for this course are for students starting in the academic year 2020/21. On occasion, we may need to make unexpected changes to modules and if this occurs,
we will contact all offer holders as soon as possible.
After completing the second year of this course, you will be given the opportunity to take a 48-week optional placement. If you choose to do so, you will be supported by our highly-experienced hired@UCB staff members who organise presentations and meetings with employers to help you identify the kind of placement you want. Whether your ideal work environment is overseas or somewhere in the UK, there is an extensive choice available.
What our employers say
At UCB, we understand the importance of work placements within academic study, and our employer contacts say they give preference to students with qualifications who also have experience within the field. Our hired@UCB team will assist you in finding a placement that gives you the relevant experience to support your future career plans.
If you do well on your placement, there are additional opportunities available such as recommendation for industry-supported mentoring schemes to guide you through your future career.
Upon successful completion of the Marketing Management course, graduates have secured jobs in event promotions, sales management and marketing research. Many graduates also pursue entrepreneurial ambitions and start their own businesses.
Graduating with this degree will enable you to pursue a career path in:
- Advertising and media
- Communications and marketing
- The health and education sectors
- Public relations
Successful graduates may choose to continue with further postgraduate studies. University College Birmingham offer a range of postgraduate degrees, including our MSc/PGDip in Enterprise Management and MSc/PGDip in Global Meetings and Events Management courses. You may also be eligible for a postgraduate loan.
hired@UCB is our student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills. Based in new facilities on the ground floor of Moss House, the hired@UCB team comprises specialist and qualified staff with knowledge and experience of:
- Careers advice and guidance
- Placements, work experience and volunteering
- Employer engagement
- Part-time and seasonal work
- Internships and apprenticeships
- Graduate schemes and alumni support
- Unitemps - UCB's recruitment agency
Find out more about hired@UCB services
Read what our current students and alumni love about UCB and how we helped them begin their career in industry.