Prior to joining UCB in 2005, my work experience included working as a postgraduate research assistant, a marketing research officer for an IT company and a sales and marketing executive for a five star resort in Malaysia.
With a background in Economics and Marketing, my key responsibilities are centred around my role as module leader for the final year International Marketing module, Global Marketing module for the Masters programmes, dissertation supervision and my role as year manager for the final year of the Marketing programmes. I have lived in a number of countries, which has made me passionate about my subject area.
International Marketing, Global Marketing, Marketing Research and Dissertation supervision.
Research interests and scholarly activity
International and Global Marketing, Emerging Markets, Culture and Consumer Behaviour, Multinationals from Emerging Markets.
Islamic Marketing and Islamic/Halal Tourism.
Peer review conference papers/journal articles.