Digital Marketing BA (Hons) / FdA

Overview (NV)

BA (Hons)

Course length
3 years full-time
UCAS code
9N05
Fees (Home/EU)
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Fees (International)
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FdA

Course length
2 years full-time
UCAS code
9N04
Fees (Home/EU)
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Fees (International)
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Overview

Digital technology has revolutionised the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. 

If you are currently working, or aspire to work in, the areas of marketing, media and digital technologies, this course will enable you to study marketing and digital applications. You will develop an awareness of the current practices concerned with digital marketing and get first-hand experience of the issues which are prevalent in today’s digital marketing environment. 

You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. It will also help to support your professional and career development and equip you for work in today’s digitally-enhanced marketing environment.

Students studying the FdA will have the option of progressing onto the final year of the BA (Hons).

What our staff and students say

 

Why choose this course?

  • Optional 48-week paid professional placement - You can undertake a 48-week paid placement to experience the industry first-hand and gain valuable work experience. You will not incur tuition fees during the placement
  • Develop your expertise - A variety of innovative, entrepreneurial and creative modules are available to enhance your digital marketing skills and competencies
  • Expand your network - You will work on live digital marketing projects and be able to network with digital marketing agencies and professionals
  • Enhance your digital knowledge - You will develop an understanding of web 2.0 technology advancements and study consumer behaviour trends within the digital sphere
  • Real-world experience - You will have the opportunity to engage in consultancy projects, allowing you to apply theoretical concepts to practical situations
  • Access to industry - Your experience will be further enhanced through guest lectures from leading digital and social media industry experts

Kick-start scheme

As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). The scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Open days

Our open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day. 

Accreditations and Endorsements

University of Birmingham Accreditation -Partnership Logo

Teaching & Assessment (NV)

Teaching & assessment

Teaching is carried out by appropriately qualified and experienced lecturers one day per week and in a typical week you will have up to 13 contact hours of teaching made up as follows:

  • Large group teaching - 6 hours of lecture room teaching
  • Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities.
  • Tutorials 2 hours – individual support in terms of learning and student experience
  • Graduate Advantage -  1 hour tailored academic support to include academic, professional and personal development
  • Subject related workshops – 1 hour to enhance your understanding of the module should you need additional support

The programme also includes site visits and residential trips which increase the number of contact hours as these are educational/curriculum related trips.

Individual study

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

Assessment

Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 68%
  • Practical assessment - 24%
  • Written examinations - 8%

Course work could include: building professional portfolios; conducting situation and marketing analyses; and generating management reports and audits. Practical assessment could include: presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Entry Requirements (NV)

Entry requirements

Digital Marketing BA (Hons)

A Level: An A level grade profile of CCC

BTEC: A BTEC grade profile of MMM, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required.

Access to Higher Education Diploma: 96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

Digital Marketing FdA

A Level: An A level grade profile of CD

BTEC: A BTEC grade profile of PPP, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 56 UCAS Tariff points will be required for entrance.

Access to Higher Education Diploma: 56 UCAS Tariff points

Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact admissions@ucb.ac.uk to check your eligibility.

Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions.

Find out more information on tariff entry requirements for 2019/20 entry.

EU/international students

For entry requirements for EU and international students, please visit the Country Specific Information page.

 

UCAS Tariff calculator

You can use our calculator below to convert your predicted/achieved grades into UCAS Tariff points.  

If your total predicted/achieved points do not meet those outlined above or your qualification(s) do not appear on the UCAS Tariff please contact the admissions directly on 0121 604 1040 or email admissions@ucb.ac.uk 

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Qualification Grade Points
Total
Modules (NV)

Modules

FdA students will study modules for years 1 and 2. Upon successful completion FdA students will have the option of progressing onto the final year.

Year 1

Digital Toolkit Essentials of Digital Marketing Communications The External Business Environment Marketing Dynamics People and Organisations Planning for Professional Development Principles of Finance

Year 2

Advanced Digital Toolkit Consumer Insights Employability in Practice Marketing Intelligence Digital Marketing Planning

Optional Work Placement

Options:
Digital Content and Copy Voluntary Initiative Creative Communications Enterprise Start-up Studies Operational Sales Management Business Innovation and the Environment

Year 3

Creative Digital Innovation Digital Planning and Analytics Marketing Showcase Managing On-line Communities
Options:
Advertising and Media Management International Marketing Enterprise Risk Management Social Entrepreneurship Brand Management
  Please note
The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated, the modules listed above for this course are for students starting in the academic year 2020/21. On occasion, we may need to make unexpected changes to modules and if this occurs, we will contact all offer holders as soon as possible.
Placements (NV)

Work placement

Over the years, we have developed close working relationships throughout the industry so that we can offer you a wide range of placement opportunities alongside your studies. You are encouraged to gain work experience throughout this course but you have the option of undertaking a professional placement, gaining valuable work experience on a paid 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers. You will not incur tuition fees during the 48-week placement.

Our  hired@UCB team will make sure that you are well-matched for your placement and support your progress throughout your work experience.

All placements are dependent on the availability of the employer/role and also on you passing an application/interview process.

What our employers say

At UCB, we understand the importance of work placements within academic study, and our employer contacts say they give preference to students with qualifications who also have experience within the field. Our hired@UCB team will assist you in finding a placement that gives you the relevant experience to support your future career plans.    


If you do well on your placement, there are additional opportunities available such as recommendation for industry-supported mentoring schemes to guide you through your future career.

Employability (NV)

Graduate careers

Digital marketing is a cutting-edge marketing sector with unlimited potential. It is an integral part of marketing strategies which businesses use to compete in a dynamic commercial environment. 

Graduating with this degree will enable you to pursue a career path in:

  • Web design and digital marketing
  • Media development and advertising
  • Online community management
  • Social media marketing and management
  • Digital planning and strategy

Successful graduates may choose to continue with further postgraduate studies. UCB offer a range of postgraduate degrees and you may be eligible for a postgraduate loan.

hired@UCB

hired@UCB is our student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills. Based on the 7th floor of our Summer Row campus, the hired@UCB team comprises specialist and qualified staff with knowledge and experience of:

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships and apprenticeships
  • Graduate schemes and alumni support
  • Unitemps - UCB's recruitment agency 

Find out more about hired@UCB services.

 

Profiles (NV)

Student profiles

Read what our current students and alumni love about UCB and how we helped them begin their career in industry.

 

Charles Slammon

Charles Slammon

Digital Marketing

Read more

 

Course Stats Data (NV)
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