UCB donates food to tackle holiday hunger

July 2016

Generous UCB staff have donated boxes of food to prevent holiday hunger among Birmingham’s children.

Sian Williams, who lectures on UCB’s Marketing Management for Events, Hospitality and Tourism MA course, joined forces with the Ladywood Project to provide much-needed provisions for low-income families living in the ward.

Sian took responsibility for collecting donations from UCB staff. She said: “Often food banks receive a lot of the same types of food, so this is a good way of collecting a variety of products and creating hampers for a good cause.”

In Ladywood 84% of children receive free school meals, which equates to £11.40 per child per week.

In the summer holidays bills can rise sharply due to increased food, gas, and electricity consumption, in addition to the cost of updating school uniforms and equipment.

Last year the Ladywood Project donated food hampers to 145 families and their 340 children. This year organisations across Birmingham were asked to donate specific items. UCB was selected to provide long-life milk, sugar and treats.