March 2024
Charlie’s Story
By Charlie Hobbis
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Charlie Hobbis
Event Management BA (Hons)
Working with incredible clients across Europe
Charlie Hobbis studied the Events Management Degree at University College Birmingham and now owns a multi-6 figure business, OAC Marketing, boasting a wide array of clients. These include well-known household names like Tefal, Snug Sofas and Marks & Spencer, as well as emerging celebrity start-ups and international businesses, extending as far as Toronto, Canada.
While Charlie studied Events Management, she always took an interest in the marketing modules. After getting a job at a wedding venue between her second and third year on the degree, Charlie moved up through the company from a temporary summer role to wedding planner, and eventually general manager, always managing the businesses marketing activities, before working in sales and marketing for Messe Dusseldorf – a world renowned events venue in Germany who are now a client of the agency.
Across her career, Charlie has worked with some incredible clients, as well as on some of the biggest trade fairs across Europe, including the biggest indoor Super Yacht Show in the world. But starting her own business was a new adventure entirely, “Of course I was really lucky to have a great network behind me through my Instagram page, but the personal connections I’ve built and the individuals I’ve encountered throughout my career have also been invaluable. This is the biggest attribute to the success of OAC Marketing, the business has grown entirely through word-of-mouth, I’ve not put a penny into advertising spend and the business grows through the amazing connections I’ve made over the years.”
“I'm very lucky to be in a position where I’ve made a lot of amazing friends through Instagram, and I feel really lucky to be able to give back to them now through a new division of OAC Marketing which provides representation and training for aspiring content creators. I am now able to support them with their own business journeys, helping them secure paid brand partnerships - I feel really passionate about giving back and supporting others.”