Digital marketing specialists share expert insight with students on visit to London agency

Marketing students from University College Birmingham had the rare opportunity to gain first-hand insight from industry specialists on a visit to an award-winning digital marketing agency.

A group of final year BA Digital Marketing students visited MintTwist in Shoreditch as part of a two-day trip to London earlier this year.

Established in 2002, the independent digital marketing agency serve a wide range of high profile clients including the BBC, Credit Suisse and Superdrug.

During their visit, the students met with the MintTwist team and were given a series of talks from specialists on areas including search engine optimisation (SEO), pay-per-click (PPC) advertising and life as an agency account manager.

Sergio Arboledas, head of SEO at MintTwist, said: "Since opening in 2002, we have not only been lucky enough to win business and work with a number of household brands, we have also sought out partnerships with thought leaders and educators in the field of digital marketing.

"We have a number of long-standing relationships with higher education establishments. Together we work on knowledge transfer projects, encouraging and offering support to the next generation of digital marketers."

Gillian McCurdy, Digital Marketing lecturer at UCB, said: "It is vital for the next generation of digital marketers to gain first-hand knowledge and insight from those already working in the industry.

"The very nature of digital marketing means everything is changing so quickly. It is therefore important that students keep up to date and hear about the latest innovations straight from the horse's mouth.

"Organisations such as MintTwist who are willing to open their doors to students are an invaluable commodity and we would like to thank them again for letting us visit."

UCB has close connections with a wide range of industry firms, providing regular opportunities for students across our courses to engage with experts as well as undertaking placements. A further visit to a leading UK marketing business is planned for this year's final year Digital Marketing students.

Find out more about our Digital Marketing degree and other courses within The Business School at UCB here.