Ainhoa lands dream media agency role in Belgium after placement
By Melanie HallShare post:
Read time: approx 5 mins
A Spanish postgraduate has scooped a dream job working for a non-profit media agency in the Belgian city she fell in love with during her degree placement – a journey that started with support from University College Birmingham’s employability team.
Ainhoa Arrieta is now a project and communications manager for Brussels-based CUMEDIAE, which supports initiatives that boost the impact of the creative and cultural industries as a way to create jobs and generate social and economic growth.
The agency’s work includes everything from promoting online meeting spaces for those who are isolated from opportunities to raising awareness of European Jewish creative heritage through a pan-European photography contest and a new app.
They have also worked on enhancing the image of women in the broadcasting and cinema sectors in the Mediterranean, and are experts in industry analysis.
Ainhoa’s journey to securing her dream role started during the 25-year-old’s MSc in Global Meetings and Events Management at University College Birmingham.
"After the placement, I could see much more clearly what my interests were and I have made my decisions based on that ever since"
Tasked with finding a placement as part of the course, Ainhoa turn to hired@UCB.
“I wanted to explore other cities in Europe and my employability tutor at the University, Nicola Machin, offered me an internship in the events booking centre of Marriott Hotels in Brussels,” she said.
“It was an experience that changed my life forever.
“I discovered a city with many different opportunities for me, professionally and personally.
“After the placement, I could see much more clearly what my interests were and I have made my decisions based on that ever since.
“I had the highest quality mentoring from hired@UCB and felt like I could get in contact with the University at any time and they would answer me. I did have one issue during my placement and they helped me resolve it straight away.”
Ainhoa, from San Sebastián, first joined University College Birmingham in 2016, studying events planning as part of what was then the Erasmus exchange scheme.
She got so much out of it, she went on to gain her Events Management BA (Hons) degree, before enrolling on her master’s, graduating in 2021.
“I had always been incredibly attracted to the idea of working in a sector that mixes strategical thinking and creativity,” she said.
“Being able to imagine big events and then having the resources and knowledge to make them happen – for me, it was really about entering a sector that could accentuate my skills and passions.”
After finishing her BA, Ainhoa said she was looking for even more specific knowledge in global events, leading her on to the MSc.
“I have to say that it was one of my best decisions ever, as the whole structure and content of the master’s is very different from the undergraduate degree,” she said.
“The MSc allows you to critically think about every aspect that you are learning and select your interests within the sector, understand the value of research and be creative in the whole process.
“The classes were very well organised, in terms of vision, objectives, structure and content. And nothing would have been possible without our amazing professors.
“They really encouraged us to think deeply about all different aspects of the sector, motivating us to share our views with our classmates.
“Also, coming from another country, I valued the British way of teaching and how the University worked in general.
“My ambition now is to be highly involved in having a positive, sustainable, inclusive and creative impact in the cultural and creative.
“More precisely, I would like to use my strategical thinking, creativity and value for sustainability in every professional decision I make.”
Check out our latest news stories
BLOG: Our top 10 news stories of 2023
In 2023, students and alumni won even more awards and even topped a Good Food Guide list, while our Restaurant at Birmingham College of Food made it big…Read more
Bumper roundup: celebrating another cracking year for our college of food
In 2023, students and alumni won even more awards and even topped a Good Food Guide list, while our Restaurant at Bir…Read more
Victory lap: Training award shortlist rounds out University’s 2023 accolades
University College Birmingham has been shortlisted for an award recognising outstanding training and education pro…Read more
Hotel management alumna leads on developing hospitality in Botswana
A former hotel management student turned government employee is playing a pivotal role in developing hospitality and culina…Read more
Skills funding awarded to University will boost technical qualifications
The new qualifications are high-quality, job-focused qualifications. These new programmes are a part of University Col…Read more
Blog | How my chef apprenticeship took me to the South Pole
While cheffing can take you anywhere in the world, few have pushed the boundaries as far as former University College Birmingham ap…Read more