Derek's Profile
Job title
Lecturer
Academic qualifications
B.A.(Hons) Scientific & Technical Graphics, PG Dip Marketing, CIM Dip Marketing, PG Cert Teaching & Learning in H.E.
Telephone
Profile
I left college in 1988 with a BA (Hons) degree in ‘Scientific and Technical Graphics’. For the next three years I worked as a graphic designer for a design agency followed by six years as head of studio for a major educational publisher.
During this period I completed the Chartered Institute of Marketing’s post-graduate diploma in marketing which led to thirteen years in account management for several of the midlands largest marketing agencies with brands such as Jaguar/Landrover, MG Rover, GlaxoSmithKline (Lucozade, Sensodyne, Pronamel), Tuborg and Hyundai.
After a further five years spent commercialising intellectual property generated by academics within Birmingham City University I completed a Post-graduate Certificate in Teaching and Learning in Higher Education and joined UCB.
Teaching
Marketing Dynamics (L4) Principles of Communications (L4)
Creative Communications (L5) Advertising Psychology (L5) Creative Solutions for Business (L5) Creative Design for Service Organisations (L5) Applied E-Marketing & E-Commerce (L5)
Innovation, Creativity & Entrepreneurship (L6) Advertising & Media Management (L6) Creative Digital Innovation (L6)
Research interests and scholarly activity
The role of creativity in marketing communications
The influence of design in business effectiveness
The psychology of persuasive advertising
External engagements
Member Chartered Institute of Marketing
Affiliate Chartered Management Institute
Fellow Higher Education Academy
Registered PRINCE2 Practitioner
