INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT

In this module, you will uncover the key players, sectors and events that shape the global hospitality industry. Learn how external factors such as geopolitics, economic shifts and emerging markets influence hospitality businesses, while gaining insight into the legal frameworks that regulate the industry. Discover the social, cultural and economic significance of hospitality, and explore how digital innovation and sustainability initiatives are transforming the sector. By the end of the module, you will have the knowledge and skills to navigate the complexities of the global hospitality industry and its future opportunities.

Through a blend of theory and practical experience, you will explore customer service excellence, quality control, food safety and sustainability, which are key elements of successful food and beverage management. You will develop practical skills in table service, cocktail making, and the use of digital tools for inventory and supply chain management, while building the professional attributes needed to thrive in a fast-paced, customer-focused environment. The module will also enhance your problem-solving, adaptability and leadership skills, preparing you for a range of hospitality careers. Whether you aspire to manage restaurants, hotels or innovative food service businesses, you will gain the knowledge, confidence and practical experience needed to succeed.

You will be introduced to the concept of future employability readiness through the Personal Branding module. You will develop the knowledge and skills needed to build your personal brand as a future professional or entrepreneur. This will include developing an external profile and engaging with a range of experiences related to your programme of study, all designed to prepare you for successful placement and work experience opportunities.

In this module, you will explore the principles, tactics and tools used for the effective curation of digital content that resonates with today's consumers. You will learn how to develop compelling narratives, multimedia content and digital marketing strategies to engage diverse audiences. With a focus on practical application, this module will help you develop the essential skills needed to design innovative content campaigns that reflect evolving industry trends and sustainability goals.

This module provides a comprehensive overview of the key factors that contribute to the success of tourism destinations. You will explore topics such as the development of compelling tourism products and visitor experiences, connectivity, active local community involvement and effective government support. You will reflect on the challenges destinations face, including managing overtourism, adopting sustainable tourism practices and maintaining competitiveness over time. You will also develop valuable employability skills, focusing on analysing tourism data trends, conducting destination audits, and identifying key challenges and best practice within the tourism sector.

Rooms Division Management is your gateway to understanding the operational functions that keep hotels running successfully. This module explores the roles of front office and housekeeping teams, demonstrating how they work together to deliver seamless guest experiences. You will learn the fundamentals of managing guest bookings and stays, maintaining room standards and enhancing customer satisfaction. The module also examines the use of contemporary digital technologies to improve the guest experience and includes practical sessions using one of the world's leading property management systems.