INTERNATIONAL TOURISM MANAGEMENT

In this module you will be given the opportunity to evaluate the visitor experience of a prominent regional attraction, exploring the vital role of visitor attractions in tourism and examining key themes such as visitor types, experience management, operational challenges, and storytelling techniques. You will explore best practice in crowd control, customer service, and online reputation management while addressing ethical, sustainable, and inclusive tourism practices. Using real world examples, you will gain insights into creating engaging, accessible, and responsible visitor experiences.

In this module you will develop your ability to interpret and analyse key financial and management data to influence departmental and organisational profitability. You will develop the techniques of effective pricing, cost management and budgeting to positively impact business operations. You will gain knowledge of the application of performance indicators and commercial awareness, and learn how to monitor and evaluate financial performance.

This practical module is designed to provide you with real-world experience through work as a marketing consultant with a live client from the aviation, tourism or hospitality industry. The context of the project will be to develop and implement a targeted marketing campaign focusing on showcasing a new product, service or customer experience following the brief from the client. This project will enhance your employability and can be added to your CV as a live consultancy project.

In this module you will be introduced to the principles and practices of business research in the hospitality, tourism or aviation industries, providing you with the necessary skills to design and conduct research that solves business problems and enhances opportunities. You will explore key stages of the research process, from defining SMART aims and objectives, completing background research into key theories and thinking, and explaining research processes, to analysing findings and developing actionable recommendations. With a strong focus on innovation, you will be encouraged to apply practical research principles to support decision-making and drive business success and innovation.

In this module you will move beyond traditional sustainability models to develop cutting-edge skills that position you as a next-generation tourism professional. By exploring innovative approaches to ecosystem conservation, community engagement, circular economy principles, and regenerative design, you will gain the practical expertise that global businesses are desperately seeking. Whether you are driven by environmental passion, social impact, or a desire to create meaningful change, this module offers a unique opportunity to transform travel from an extractive industry to a powerful force for positive global transformation.

You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

In this module you will explore the role of medium to large-scale events in shaping a destination's visitor economy, examining how destinations bid for and host major events and considering operational planning, legacy, and stakeholder engagement. You will gain insights into the economic, social, and political impacts of events, along with the challenges and opportunities they present. The module covers key topics such as destination competition, infrastructure development, visitor management, sustainability, and inclusivity in event planning. Through real-world case studies and strategic analysis, you will develop the skills needed to evaluate event impact, create sustainable growth strategies, and ensure long-term benefits for host destinations.

This module delves into the growing importance of niche tourism markets, from adventure and wellness to cultural and religious tourism. You will examine the drivers shaping these unique sectors, explore the challenges they face, and evaluate strategies for sustainable growth. Through engaging case studies and practical research, you will gain the skills to critically assess niche tourism businesses and propose innovative, evidence-based solutions that meet the needs of modern travellers. This module is perfect for those eager to shape the future of niche tourism.

Global Gastronomy and Food Innovation will provide you with a comprehensive understanding of gastronomy, food cultures, and sustainable food management, giving you the knowledge, skills, and attributes required for a career in the evolving food and hospitality industries. You will gain insight into the cultural significance of food, the role of gastronomy in tourism, and the impact of global challenges such as food security and climate change. You will develop practical skills in sensory food evaluation, food sustainability strategies, and innovative culinary tourism experiences, while exploring cutting-edge trends like alternative proteins, AI in gastronomy, and experiential dining.

In a digital world, effective communication is a cornerstone of success in the tourism, aviation and hospitality industries. Digital Communication for Business will help you to develop the essential skills to thrive in the tourism, aviation, and hospitality industries. You will harness technology to enhance operations, strengthen customer engagement, and drive business growth through hands-on experience with industry-standard tools, AI, and data communication. The module explores ethical and cultural considerations in a globally connected digital world while providing practical learning through case studies, workshops, and industry insights. By solving real-world challenges and developing AI-driven strategies, you will gain the confidence to navigate digital platforms and lead effective, ethical communication in the modern workplace.

Aviation Security Operations provides an in-depth exploration of aviation security threats and the strategies to address them. You will gain a comprehensive understanding of the various types of threats facing the aviation industry, including terrorism, cyber-attacks, and insider threats. Through case studies and practical exercises, you will learn to assess risks, develop security protocols, and implement effective solutions to safeguard passengers, crew, and aircraft. Emphasis will be placed on regulatory frameworks, technological advancements, and crisis management techniques to ensure a holistic approach to aviation security.

Step into the world of global commerce with Cargo and Logistics Management. The module is designed to provide you with the knowledge and skills needed to excel in the dynamic field of cargo and logistics. From understanding the impact of globalisation on supply chains to mastering the intricacies of intermodal transportation, this module will develop your skills in planning supply chain logistics, embedding sustainability and using digital technologies.

You will gain valuable work experience on a 48-week work placement for BA students and 24-week placement for FdA students. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

In a turbulent and uncertain world, the Strategic Tourism Business Management module examines in detail the drivers, dynamics and disruptors of global travel and tourism and how these affect the competitiveness of tourism businesses. An emphasis is placed on the drive for innovative, creative and smart sustainable strategies. The skills gained in the module include strategic thinking, the use of analytical techniques to assess trends and challenges and strategic planning to develop relevant resilient and sustainable strategies.

In this module you will explore the profound impact of digital technologies on the tourism and hospitality industries. You will gain a comprehensive understanding of how digital transformation, artificial intelligence and smart technologies are transforming business models and urban living, and driving innovation. The focus will be on providing you with the knowledge and skills to navigate and leverage digital changes effectively, ensuring the sustainability and competitiveness of tourism and hospitality providers, while also addressing the ethical challenges that digital transformation brings.

Strategic People Leadership will empower you with the essential leadership skills to thrive in today’s dynamic workplace. You will explore contemporary leadership theories, people management principles, and the key traits of successful leaders, including strategic thinking, emotional intelligence, and adaptability. You will learn how to manage and motivate high-performance teams within the tourism, hospitality or aviation industries, develop a positive workplace culture, and drive innovation through equality, diversity and inclusion. Gain practical insights into change management, ethical leadership, and corporate social responsibility while developing the confidence to lead with integrity, resilience, and vision.

This module provides you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project relevant to events, aviation, hospitality or tourism businesses/organisations. You will research a new business product, service or system and develop it into an idea that you can deliver in a professional report and presentation. This project is designed to develop the graduate attributes of professionalism, critical enquiry and problem solving, enterprise, creativity, and innovation to support you in your career as a manager or entrepreneur of the future.

Step into the role of a consultant for a global destination management organisation, tasked with future-proofing the long-term sustainability of a tourism destination. You will audit its current performance and develop strategic, inclusive visitor management and marketing plans. You will develop essential skills in governance, stakeholder collaboration, and sustainable tourism development, integrating best practices from UNWTO and UNESCO. You explore destination branding, digital marketing, and visitor experience management while tackling challenges like overtourism and climate targets. With a focus on creativity and strategic thinking, you will align your recommendations with societal goals such as community regeneration, SDGs, and a carbon-neutral future, preparing you for leadership roles in the evolving tourism industry.

Explore the challenges facing the tourism, aviation and hospitality industries, from natural disasters to reputational crises, and learn how to assess risks, develop strategic response plans, and manage stakeholders effectively. Master crisis communication across media channels, craft compelling digital PR campaigns, and safeguard brand reputation during times of uncertainty. With a focus on recovery strategies and futureproofing, this module will help you develop the skills necessary to build resilience and drive sustainable growth in an ever-changing global landscape. The module’s crisis simulation-based assessment will develop your critical thinking, decision-making, and communication abilities, preparing you for leadership roles with airlines, airports, tourism organisations, hospitality providers and government agencies.

Aviation Crash Investigations will support you in exploring the critical role of human factors in aviation safety and crash investigations. You will examine human information processing, decision-making, and cognitive limitations that impact flight operations. Key topics include human error classification, situational awareness, workload management, and the influence of stress and fatigue on pilot performance. The module also covers major human factor theories, flight deck design, and aeronautical decision-making. By the end of the module, you will develop a comprehensive understanding of how human, environmental, and systemic factors contribute to aviation incidents and the strategies used to prevent them.

The focus of this module is to provide an in-depth exploration of aircraft maintenance systems. It develops expertise in aviation maintenance, aircraft lifecycle management, and MRO operations within regulatory frameworks. It integrates technical, regulatory, and strategic skills to optimise efficiency, address industry trends, and promote sustainability. Emphasising problem-solving and innovation, it prepares learners for careers in aviation maintenance management and MRO enterprises, and compliance oversight.

Strategic International Marketing will develop the skills and knowledge to navigate the complexities of global markets. As businesses expand into diverse and unfamiliar environments, this module focuses on identifying and overcoming obstacles to international market entry. You will explore practical marketing strategies, cultural considerations, and ethical implications, developing adaptable approaches for global success. Through real-world case studies and scenario analysis, you’ll gain insights into international business dynamics and decision-making processes, preparing you to capitalise on opportunities in emerging markets.

Optimising Operational Efficiency will provide you with the skills to analyse and enhance operational processes within a business to maximise efficiency and performance. You will explore the principles of process optimisation, examining how activities consume time and resources and how a strategic process redesign can improve overall business effectiveness. Through practical applications, you will develop the ability to identify inefficiencies, streamline operations, and implement solutions that drive productivity and resource efficiency.