EVENTS MANAGEMENT

This module provides you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project relevant to events, aviation, hospitality or tourism businesses/organisations. You will research a new business product, service or system and develop it into an idea that you can deliver in a professional report and presentation. This project designed to develop the graduate attributes of professionalism, critical enquiry and problem solving, enterprise, creativity, and innovation to support you in your career as a manager/entrepreneur of the future.

You will develop a critical understanding of crises within the context of the events industry, gaining knowledge of the challenges and issues facing event organisations every day. You will review how strategic approaches to managing crises can vary according to the type of crisis experienced, whilst simultaneously needing to respond and meet societal and stakeholder expectations. The module seeks to enhance and develop your understanding of effective crisis management by reviewing theoretical concepts, industry guidelines and analysing examples of crisis management within events practice, to improve resilience.

The location of any event can be influenced by the local destination and existing policies and plans. Mega sporting events require up to a decade of negotiation at local, regional and national levels before taking place. Therefore, it is crucial that you have the skills, knowledge and understanding to navigate the policy and planning issues surrounding events at local, regional and national levels and within the context of wider international issues. You will develop knowledge of the importance of the links between heritage, culture, the arts and festivals. You will explore the wider destination concept within event tourism, and you will look at strategies and tools used in promoting and enhancing destinations as event hosts.

For event and conference centres and destinations alike, the bidding process to ensure an event is hosted by you can be lengthy and complex. In this module you will explore, analyse, and assess the creative processes which contribute to the production of creative events and innovative event management. You will develop the skills required for 'pitching' a creative and effective event bid with the aim of winning an event contract on a range of scales. You will gain the knowledge required to effectively integrate a range of tools and techniques to communicate the event. Furthermore, the development of new concepts and techniques in the staging and marketing of events will be a key element of your learning.

Increasingly, events are turning to sustainable management to mitigate the long-term impacts on the environment and society. In this module, you will develop a critical understanding of sustainability within the context of international events, gaining an appreciation of the challenges and issues facing international event organisations. You will develop knowledge of different approaches to managing event operations in a sustainable way, whilst meeting environmental, societal and economic expectations. The module seeks to enhance and develop your understanding of sustainable event management by reviewing theoretical concepts and analysing examples of event sustainability in practice.