Miss Macaroon celebrates opening of debut shop

UCB’s very own Miss Macaroon welcomed crowds to the opening of her debut shop – the first of one hundred stores she hopes to open by 2021.

Rosie Ginday said she was “very proud” to see her vision of an informal macaroon and Prosecco bar brought to life in Birmingham’s Great Western Arcade.

Rosie studied Professional Cookery Level 2 and 3 at UCB before going on to work as a pastry chef under Glynn Purnell.

She launched Miss Macaroon five years ago as a social enterprise. Her ‘Macaroons Make a Difference’ training course helps long-term unemployed, ex-offenders or care leavers gain training, employability skills and jobs.

Ocia Josiah, who was the first trainee to gain employment with Rosie, was delighted to be working at the launch of the new shop. The 24-year-old from Birmingham said: “This job has opened my eyes and given me confidence; I can now see my potential.”

The shop sells 30 different flavour of macaroons, all freshly hand-piped, baked and hand-filled in the Miss Macaroon kitchen in Hockley. Flavours include dark chocolate and cherry and matcha green tea, as well as the more traditional raspberry and salted caramel. Rosie is also offering personalised macaroons, enabling customers to have logos, words or even their face printed on a macaroon in under an hour.

Rosie said: “Leeds will hopefully be our next destination and we have ambitious business plans that will see us hopefully hit 100 Miss Macaroon shops by 2021. Although we are growing at pace, the social element is still core to everything we do.”