Catherine Parker

Catherine's Profile

Job title

Senior Curriculum Leader

Academic qualifications

MA Hospitality Management, Event Risk Assessment Certificate, Capita Symonds, Executive Certificate in Event Management, Professional Congress Organisation Certificate – IAPCO

Professional recognition / membership



0121 604 1000


I originally studied Hospitality Management and joined the Trust House Forte Hotel group as a Graduate Trainee. I then moved to Burleigh Court in Loughborough, responsible for all hospitality and event provision in this purpose built conference centre. I also worked for Makro, Sutcliffe Catering and a Golf and Country Club, with responsibility for hospitality operations including corporate and promotional events and also the event sales department. After completing my teaching qualification I worked for Tamworth & Lichfield College as a lecturer in hospitality.

I first joined University College Birmingham in 2000. I specialise in Events Management and I am currently researching the effects of sustainability, Corporate Social Responsibility and Ethics in the events industry. In my role as Senior Curriculum Leader for Events Management, I am involved in the planning and design of educational programmes ensuring the completion of the associated administration and quality assurance procedures. I take a leading role in the design and delivery of innovative programmes including the Masters in Global Meeting and Events Management, which meet the needs of the learner and industry whilst enhancing the reputation of UCB for teaching excellence. I co-ordinate programme teams to ensure the monitoring and enhancement of the quality standards of programmes including student recruitment, retention, achievement and satisfaction. As a member of UCB Teaching and Learning Group, I contribute to the development of teaching and learning strategies, to ensure compliance with academic and vocational expectations.


Sustainability and Ethics in Events, Strategy for Global Meetings and Events Management, Events Tourism, Festival and Events Tourism, Events Finance, Financial Management, Dynamics of Business Events, Support Services for Events and Event Studies.

Research interests and scholarly activity

Ongoing researching the effects of sustainability, CSR and Ethics in the events industry.

Ongoing development of Ba/FdA and MSc Events Management Programmes at UCB 

Ongoing research into the effects of sustainability, CSR & Ethics in the events industry which will lead to PhD. 

2017-18 Aurora facilitator Birmingham 

2017  Aurora – Developing women leaders in higher education – London  

2016 Leading Transformation in Learning and Teaching – The Higher Education Academy 

2008 Event Risk Assessment, Capita Symonds 

2006 Executive Certificate in Event Management – Napier University, Edinburgh 

2005 College Conference – Professional Congress Organisation 

2004 Professional Congress Organisation Certificate – IAPCO, Wolfsberg Executive Development Centre, Switzerland

External Engagements

2018 – present External Examiner for Ba Events Management at the University of Wales, Trinity Saint David 

2013- 2017 - External examiner for Events Management for Plymouth University at Petroc, North Devon campus 

16/12/2014 External Subject Expert on Approval Panel for level 6 Delivery of Ba Events, Hospitality and Tourism Management at University of Brighton/Angell Akademie, Freiburg, Germany.

Through UCB affiliated membership of EVCOM, MIA, Cvent, AEME and NOEA. 

Students at UCB

Department of Business, Marketing and Finance

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