INTERNATIONAL BUSINESS MANAGEMENT

International Digital Marketing provides you with an in-depth understanding of the contemporary themes and trends from the fast-paced world of digital marketing. Over the course of this module, you will develop academic and practical skills on how to build an international digital marketing plan for a chosen company or client, focusing on academic theory and incorporating industry reports, consumer trends, media channels, and tools from the world of digital marketing.

In an ever-changing global environment, the modern business professional needs the knowledge, skills and competencies to deal with the management of people within international contexts. This module will introduce you to a wide range of human resource management issues faced by organisations operating within an international business environment. You will demonstrate a critical understanding of the theories of cross-cultural and cross-geographical management and apply knowledge in the design of a critical plan of action for an international human resource programme.

This module aims to provide you with the practical skills and theoretical knowledge for making effective financial, data analysis and market-driven business decisions. You will learn how to handle a range of financial and other business data, applying industry-standard tools and developing skills for reporting of data at a strategic level.

Organisations operate within complex, dynamic and rapidly changing environments. This compels firms to proactively design strategies to deal with the resulting turbulence. This module develops an understanding of the role of international leadership in conceptualising, designing and instituting effective change within international organisations. By adopting a strategic approach, the module provides you with conceptual frameworks and skills needed to design, implement, and evaluate effective leadership and change within organisations. The practical orientation of the module enables students to experience the stages and activities underpinning the strategic change process. The module also includes exposure to key tools, techniques and approaches generally used in international leadership and by change management professionals. Through collaborative and experiential learning, you will gain a functional understanding of the connection between leadership, change, and strategic management.

On this module, you will extend your language and research skills for communicating effectively in the world of international business and management. This module supports your development of the language, communication and research skills needed in the world of international business and management through the application of key business concepts and frameworks to real business case studies from various organisations. The activities you carry out will also raise awareness of your own use of language in business communication. You will be placed in groups based on your incoming language ability to allow for specific language development opportunities.

This module extends and develops your knowledge and ability in focusing upon, and preparing for, industry research. It introduces you to the disciplines of research techniques and data analysis as well as the design and execution of a research project. The project can take various forms including a traditional dissertation, generating a new enterprise start-up plan, developing a business or marketing campaign, or proposing new processes/systems/products/target markets. The aim is to develop your skills and expertise in the essential research tools you will need for both successful postgraduate study and as a self-employed entrepreneur or manager of the future.