MSc Enterprise Management

The aim of this module is to provide you with the practical skills and theoretical knowledge of setting up, managing or growing your own venture. You will learn about the entrepreneurial mindset and how your own management style can influence the growth and direction of your business. You will develop a toolkit of business start-up concepts including finance methods, business planning, market research, human resources, marketing and legal, including registering your venture. You will investigate several high profile and successful business start-ups as well as learning from businesses who got it wrong, so you don’t make the same mistakes. You will have the opportunity to undertake a free Enterprise 8-week start-up programme alongside the main degree programme.

With the fast pace of change and uncertain times, creativity has never been more important. The aim of this module is to provide you with the practical skills and theoretical knowledge of creativity and innovation, including how to manage your own creative personality and how to drive your ideas through the organisation. You will cover the impact of rapid digital change, intensifying global competition and how creativity stems from the environment and culture of your organisation. The module will draw on theories of creativity and innovative cultures and examine the sociological and economic, as well as looking at theories of the firm in relation to design and composition for innovation. You will also examine the barriers to creativity and reflect on a range of case studies that demonstrate the impact of innovation on a worldwide scale.

As the world enters the fourth industrial revolution, you don’t want to get left behind. This module focuses on a wide range of concepts that prepare you to lead an organisation through a time of rapid change and disruption. We will focus on you as an ethical leader, developing values of sustainability, well-being and flexibility for your team as well as examining how digital transformation will impact on your business and on the lives of your customers. Interconnectedness is at the heart of Industry 4.0, and we will examine the rise of social enterprises and the ethical consumer and how innovations in artificial intelligence, augmented reality and robotics can improve your venture’s ability to be agile and constantly evolve.

Entrepreneurs need to be great decision makers. In many cases the buck will stop with you, and you won’t have a huge team around you to share the risk. This module teaches you about decision-making theory, examines how to create a team of effective decision makers and gives you the diagnostic tools to formulate, assess, screen and reach the required outcome. You will also learn how to evaluate previous decisions, so you don’t make the same mistake twice. Finally, you will examine data sources and learn how to gather and manipulate information to reach a balanced business decision.

This module extends and develops your knowledge and ability in focusing upon, and preparing for, industry research. It introduces you to the disciplines of research techniques and data analysis as well as the design and execution of a research project. The project can take various forms including a traditional dissertation, generating a new enterprise start-up plan, developing a business or marketing campaign, or proposing new processes/systems/products/target markets. The aim is to develop your skills and expertise in the essential research tools you will need for both successful postgraduate study and as a self-employed entrepreneur or manager of the future. 

Please combine all application materials into one PDF format. Documents should be uniformly named. "Name + Applied Major + Sichuan Normal University Birmingham College" (e.g., Zhang San + Master of Business Administration + Sichuan Normal University Birmingham College).

After submitting your application, University College Birmingham will conduct a preliminary qualification review of the materials submitted by the applicant. 

Applicants who pass the preliminary qualification review and meet the requirements will be invited to participate in the independent admissions interview organized by Sichuan Normal University. Applicants will be notified of date and time directly.