
MSc Enterprise Management
Awarded by University College Birmingham
Delivered at Birmingham College (Chengdu, China) in collaboration with Sichuan Normal University
- International
- Study a UCB Programme Overseas
- SICNU MSc Enterprise Management
Why Birmingham College
Birmingham College is a partnership between University College Birmingham (UCB) and Sichuan Normal University (SICNU), bringing together academic expertise from both institutions. The College offers six programmes across business and computing, including two master’s programmes: MSc Computer Science and MSc Enterprise Management.
Students study in Chengdu within an international academic environment that combines UCB’s applied, career-focused approach with SICNU’s local expertise and student support. The programmes draw on academic expertise from both UCB and SICNU.
Programme Structure
Entry: March 2026
Duration: 2 years
Study mode: Part-time
Modules: The modules listed below are UCB modules. For information about the wider programme structure and any SICNU-delivered elements, please contact us using the details below.
Starting and Managing a Business
The aim of this module is to provide you with the practical skills and theoretical knowledge of setting up, managing, or growing your own venture. You will learn about the entrepreneurial mindset and how your own management style can influence the growth and direction of your business.
You will develop a toolkit of business start-up concepts including finance methods, business planning, market research, human resources, marketing and legal, including registering your venture. You will investigate several high profile and successful business start-ups as well as learning from businesses who got it wrong, so you don’t make the same mistakes.
You will have the opportunity to undertake a free Enterprise 8-week start-up programme alongside the main degree programme.
Strategic Innovation and Change
With the fast pace of change and uncertain times, strategic innovation and change have never been more important. The aim of this module is to provide you with the skills and theoretical knowledge of innovation for strategic change, including how to manage your own creative personality and how to drive your ideas through an organisation. You will cover the impact of rapid digital change, the intensification of global competition, and how innovation stems from an organisation's creative environment and culture.
The module will draw on theories of innovative cultures and creativity, examine the sociological and economic aspects, and look at theories of the firm in relation to design and composition for innovation. You will also examine the barriers to creativity and reflect on a range of case studies that demonstrate the impact of innovation worldwide.
Leading for the Future
As the world enters the fourth industrial revolution, you don't want to get left behind. This module focuses on a wide range of concepts that prepare you to lead an organisation through a time of rapid change and disruption. We will focus on you as an ethical leader, developing values of sustainability, well-being and flexibility for your team as well as examining how digital transformation will impact on your business and on the lives of your customers.
Interconnectedness is at the heart of industry 4.0, and we will examine the rise of social enterprises and the ethical consumer and how innovations in artificial intelligence, augmented reality and robotics can improve your venture’s ability to be agile and constantly evolve.
The Entrepreneurial Decision Maker
Entrepreneurs need to be great decision makers. In many cases the buck will stop with you, and you won’t have a huge team around you to share the risk. This module teaches you about decision-making theory, examines how to create a team of effective decision makers and gives you the diagnostic tools to formulate, assess, screen, and reach the required outcome.
You will also learn how to evaluate previous decisions, so you don’t make the same mistake twice. Finally, you will examine data sources and learn how to gather and manipulate information to reach a balanced business decision.
Business Communication and Research
On this module, you will extend your language and research skills for communicating effectively in the world of international business and management. This module supports your development of the language, communication and research skills needed in the world of international business and management through the application of key business concepts and frameworks to real business case studies from various organisations.
The activities you carry out will also raise awareness of your own use of language in business communication. You will be placed in groups based on your incoming language ability to allow for specific language development opportunities.
Applied Masters Project
The module extends and develops your knowledge and ability in focusing upon, and preparing for, industry research. It introduces you to the disciplines of research techniques, data analysis as well as the design and execution of a research project.
The project can take various forms including a traditional dissertation, generating a new enterprise start-up plan, developing a business, or marketing campaign, proposing new processes/systems/products/target markets.
The aim is to develop your skills and expertise in the essential research tools you will need for both successful postgraduate study and as self-employed entrepreneurs or managers of the future.
Fee and Payment
Tuition Fee: RMB 88,000 per year
Payment method
Admitted candidates should transfer the tuition to the official account designated by Sichuan Normal University as required in the admission notice.
Account Name: Sichuan Normal University
Bank: Industrial and Commercial Bank of China Chengdu Sichuan Normal University Branch Bank
Account number: 4402217009008801123
Bank number: 102651000751
Entry Requirements
Applicants must meet at least one of the following academic entry requirements:
Domestic Full-time Bachelor's Degree (Dual Certificate) ≥ 70%
Overseas Undergraduate (Certified by Ministry of Education) ≥ 70%
Domestic part-time undergraduate (dual certificate) ≥ 75%
Domestic bachelor's degree or associate degree ≥ 75% require at least 2 years of relevant work experience
NB: There are no subject prerequisites for either MSc Computer Science or MSc Enterprise Management.
English Language Requirements
Applicants must satisfy the English-language requirement through at least one of the following approved routes:
IELTS: overall 6.0, with no component below 5.5
TOEFL iBT: overall 72, with Reading 18, Listening 17, Speaking 20 and Writing 17
TOEFL iBT (new version) with an overall score of no less than 4.0 and no section below 3
TOEFL Home Test (New Edition): Overall score not less than 4.0, no section below 3
PTE Academic English Exam: Total score 59, 59 in each section
LanguageCert total score 65, with 60 in each section
Duolingo Total Score 105 (Read 100; Listening/Speaking/Writing 95)
ELLT total score 6, with 5 in each section
MUET Level 4
CET-4 (CET-4) score of 500 or above
CET-6 (CET-6) score above 450
Pass UCB’s Internal English Language Test
Applicants may be exempt from providing additional English-language evidence where they meet UCB’s approved English-language exemption criteria. Eligibility for an exemption will be determined by UCB.
Note: Applicants holding another English-language qualification may submit it for consideration. UCB will determine whether it is acceptable for admission to the programme.
How to apply
Submit Sichuan Normal University’s Expression of Interest Form |
Submit UCB’s Online Electronic Application Form. |
Upload graduation certificate and degree certificate. The English version of the certificate in China must be stamped by the study institution or archive storage institution; for overseas degrees, a "Certificate of Degree Authentication for Overseas Academic Qualifications" issued by the Service Center for Scholarly Exchange of the Ministry of Education is required. |
Upload transcript: Both Chinese and English transcripts must be stamped with the official seal of the study institution or archive management unit. If you have an overseas degree, provide English transcripts. |
For students who have not graduated, upload an enrolment status letter, in Chinese and English and stamped with the official school seal. Students must commit to obtaining the official graduation certificate and degree certificate before an unconditional offer can be issued by UCB. |
Upload CHSI Certification Report. Previous graduates: Provide the "Ministry of Education Diploma Electronic Registration Record" and "Online Degree Verification Report"; fresh graduates: Provide the "Ministry of Education Online Student Status Verification Report." |
Upload proof of English proficiency: Required IELTS, TOEFL, or other recognized English language test scores. |
Personal statement: at least 500 words. |
Authenticity Guarantee Letter, signed by hand. |
Note: Applicants are responsible for ensuring that all information and documents submitted are complete, accurate, authentic and valid. UCB may reject an application or withdraw an offer or admission if false, fraudulent or misleading information is identified, in accordance with its policies.
Document Organisation
Please combine all application materials into one PDF format. Documents should be uniformly named. "Name + Applied Major + Sichuan Normal University Birmingham College" (e.g., Zhang San + MSc Enterprise Management + Sichuan Normal University Birmingham College.
Preliminary Document Review
After submitting your application, University College Birmingham will conduct a preliminary qualification review of the materials submitted by the applicant.
Interview and Assessment
Applicants who pass UCB’s preliminary academic review and meet the entry requirements may be invited to an admissions interview organised in conjunction with SICNU. UCB retains the final admissions decision. Applicants will be notified of the date and time directly.
Contact us
UCB China - Ray Wang
Email: r.wang@ucb.ac.uk | Phone/WeChat: 18513229518
Teaching Location: Chenglong Campus, Sichuan Normal University
No. 1819 Chenglong Avenue, Longquanyi District, Chengdu City, Sichuan Province
Tel: 028-84480720 | Email: sxy_ico@sicnu.edu.cn
