Elaine Limond

Elaine's Profile

Job title

Deputy Dean (Strategy, Recruitment and Innovation)

Academic qualifications

BA hons., PGCE, MSc, EMBA


0121 604 1000


I gained my degree in Sport Studies from Northumbria University in Newcastle before moving into the fitness industry as a gym instructor and personal trainer. Following this I then returned to education to study for a PGCE: PCE at Nottingham Trent University. After my postgraduate study I travelled in Asia and Australia for a year gaining valuable experience working in Australian schools and the sports industry.

On my return to the UK I joined University College Birmingham as a Lecturer on the BTEC Sport programme. Since then I have helped to develop the Sport and Fitness Studies undergraduate programmes in addition to the Further Education sport provision

Alongside my teaching I have also developed my coaching career, specialising in Rugby Union. I was assistant coach for England U20 women (and still work in the performance pathway) as well as a level 3 coach and RFU tutor. I gained my MSc in Coaching from Loughborough University and Executive MBA from Aston Business School. I stay involved with sport, coaching rugby and have recently undertaken my RFU L4 qualification.

I have taught in FE and HE, was Assistant Dean (Sport), Acting Dean (Sport) and am now in the role of Deputy Dean for the School, focusing on Strategy, Recruitment and Innovation.


Coaching and Leadership

Research interests and scholarly activity

Coaching behaviour, group cohesion/dynamics and high performance cultures/leadership

External engagements

School governor (Primary) and External Examiner at Salford University.

Department of Sport and Nutrition

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