Knight's Story

For Knight, studying International Tourism Management at University College Birmingham was more than a degree — it was a chance to explore how travel can make a positive difference.

“I’ve always been fascinated by how tourism connects people, nature and culture,” he said. “I wanted to understand how it could be done responsibly and sustainably.”

UCB’s focus on real-world learning inspired Knight to apply. “I wanted a course that went beyond theory, somewhere that would challenge me to create change,” he said.

One of his proudest moments was working on the New Regenerative Tourism Strategy for Church Stretton, a live project led by his lecturer, Simon Faulkner.

“We worked with the local council to design ways to make rural tourism more sustainable,” he explained. “My strand was digital tourism, looking at how innovation can help small destinations thrive. It was amazing to see our ideas taken seriously.”

That experience led him to a placement at Shropshire Hills National Landscape, where he combined tourism, conservation and accessibility.

“I like to call it regenerative tourism,” he said. “It’s not just about attracting visitors - it’s about protecting what makes a place special.”

During his placement, Knight supported projects including Whispers of the Hills and Accessible Viewpoints in the Shropshire Hills, helping improve access and celebrate local heritage.

His work became the foundation for his 2025 TMI Student Inspiration Award win. “It’s an unreal honour,” he said. “It shows how students, universities and communities can come together to make a real impact.”

Since winning, Knight has met leading figures in destination management, attended the TMI Convention in Preston and gained valuable career insight.

“It’s opened so many doors,” he said. “It’s shown me that my ideas, and my voice, matter in this industry.”

Knight describes the support at UCB as life-changing. “The lecturers genuinely care,” he said. “CASE helped me with my assignments, HIRED helped me find my placement, and Simon has been the best mentor I could ask for.”

He’s also grown to love Birmingham. “I was a bit unsure at first, but the city completely surprised me,” he said. “It’s diverse, welcoming and full of life.”

Now, as he finishes his degree, Knight is determined to keep creating change in sustainable tourism.

“This journey has taught me that even small ideas can inspire big change,” he said. “I want to keep learning, keep working hard, and keep making a difference. Wherever that takes me.”