Saša's Profile
Job title
Senior Lecturer
Academic qualifications
MA Learning and Teaching in Vocational Subjects, MA Adventure Tourism Management (Merit), BA (Hons) Community and Family Support, PG Cert Learning and Teaching in Vocational Subjects, FdA Playwork, Award Level 3 Playwork, Physical Education (major in Watersports)
"One misconception I like to challenge is that hospitality and tourism are all about long hours and low pay. In reality, this industry is incredibly diverse, rewarding, and full of opportunities to travel, innovate, and make a real impact."
My expertise spans tourism, hospitality, aviation, events, and outdoor education. Before teaching, I worked for international companies such as STA Travel and Camp Counsellors USA, as well as in my home country of Croatia, Ireland, and the UK. My roles encompassed everything from travel agency and air ticketing to e-commerce, villa rentals, outdoor education, and tourism project development. One of my favourite jobs was working for Birmingham City Council, organising big outdoor events and delivering educational programmes in parks all over the city.
Throughout my years at UCB, I’ve led and taught a wide range of modules, from Hospitality and Tourism Dynamics and Events in Tourism Development at postgraduate level to Adventure Tourism and Stadium Management for undergraduates. I love exploring how tourism, events, and hospitality can make a real difference in people’s lives, and I’m always excited to bring those insights into the classroom.
I’m especially proud of my research work, such as the UCB TESTA Case Study (published in a TEMPUS Handbook as part of an EU-funded project) and my involvement in the WelDest project, which aimed to improve health and wellbeing in tourism destinations across Europe.
I’ve always believed that learning should be dynamic and relevant, so I keep my industry knowledge fresh by working with partners and visiting destinations across Europe, Asia, and beyond.
One misconception I like to challenge is that hospitality and tourism are all about long hours and low pay. In reality, this industry is incredibly diverse, rewarding, and full of opportunities to travel, innovate, and make a real impact. The best part of my job is helping students discover their own paths, achieve their goals, and realise that they really can make a difference.
My students say I’m approachable and explain things in a way that makes sense. I always try to remember what it felt like to be a student – especially for those studying far from home, as I’ve been in their shoes. I’m friendly and approachable, and happy to offer support and guidance to anyone who needs it.
When I’m not teaching, you’ll most likely find me travelling – I’ve covered most of Europe, North America, Asia, and Australia. I also love cycling, swimming, playing football, and spending time with family and friends. Finally, I’m a bookworm and a big fan of Clive Cussler and Lee Child novels in particular.