Peter McLuskie

I’m passionate about empowering the next generation of entrepreneurs through creativity, critical thinking, and hands-on experience. My path into academia was shaped by over 17 years in senior management within the arts and media sector, where I led the development of ambitious new ventures and managed multi-million-pound, European-funded programmes supporting the creative industries across the West Midlands.

Throughout my career, I have been closely involved in founding innovative projects and securing essential seed and start-up funding. These experiences gave me a deep understanding of the practical realities and challenges that creative entrepreneurs face, leading to the realisation that my strengths lie in supporting and guiding others to launch their own businesses. I then moved into academia, where I now specialise in entrepreneurship education, venture creation, creativity, and design thinking. 

My professional journey informs every aspect of my teaching, allowing me to deliver authentic, industry-informed learning that bridges theory and practice. By sharing real-world scenarios, I aim to prepare students for the unpredictable landscape of entrepreneurship. My consultancy background enables me to personalise advice for each venture. Students appreciate the practical wisdom and critical problem-solving tools I share, along with our active, “learning by doing” classroom culture.

I’ve published a wide range of papers on entrepreneurship, and I’m a Senior Fellow of the Higher Education Academy (SFHEA), a mentor accredited by SFEDI (Small Firms Enterprise Development Initiative), and a Certified Business Management Educator (CMBE). 

I’m continually inspired by helping students discover their strengths and supporting them as they forge their own paths in business. One myth I like to challenge is that entrepreneurs are motivated solely by money - it’s simply not true!