Jack's Profile
Job title
Lecturer
Academic qualifications
Ba (Hons) Hospitality and Events Management, BTEC International Level 3 Hospitality, BTEC International Level 3 Business, Level 3 Certificate in Assessing Vocational Achievement, Level 1 WSET Wine, Level 1 WSET Spirits
"I've opened two flagship restaurants, each turning over £120,000 per week. These experiences allow me to take my students beyond the theory, sharing the practical skills needed to truly succeed in hospitality."
With a background that spans hands-on bar work in Belgium to leading management roles in the UK, I bring a wealth of industry experience to my teaching at UCB. My expertise covers everything from beverage production, cocktail creation, barista skills, bar and beverage management, to event planning. At UCB, I primarily teach modules such as Kitchen Restaurant Operations and Food, Beverage & Hospitality Operations, where I draw directly from my years in the industry to help students understand what it truly takes to succeed in hospitality.
Some highlights in my career have involved opening two flagship restaurants, each turning over £120,000 per week, and managing large teams of front-of-house staff. These experiences allow me to take my students beyond the theory, sharing also the practical skills needed to manage and support people, control stock, handle budgets, all while consistently delivering outstanding customer service. One misconception about our industry is that it’s about Gordon Ramsay-style shouting, late nights, and high drama. In fact, it’s much more about building a “hospitality family”. It takes excellent interpersonal skills to connect with people from all backgrounds and nurture a positive team culture.
What I enjoy most at UCB is the creativity and engagement students bring to every class, as well as the diversity of our student body. Students appreciate the chance to get involved with customers in our ‘real’ on-site restaurant (Restaurant at Birmingham College of Food), as well as the interactivity of my classes. I regularly mix things up with technology, quizzes, and group competitions.
My advice to students is simple: come prepared, write everything down, and keep building on your knowledge each week. I really recommend prospective students to research their options, taking the time to find out exactly what each course offers, so that you can feel confident in choosing the right one for you.
When I’m not teaching, you’ll most likely find me making music (whether singing or playing piano) or spending time outdoors. From paddle boarding to camping and dog walks, I’m happiest in nature. I’m also currently rebuilding a classic Mini and a classic Range Rover. And finally, I love catching up on my favourite podcasts, right now they include The AutoAlex Podcast and Breaking Bread.