Elaine Limond

Having begun my career in the fitness and sports industries, working across the UK, Canada, and Australia, I decided to more fully pursue my passion for education, which led to a PGCE and my first role at UCB. Over time, I progressed to leadership roles, serving as Assistant Dean and later Acting Dean of Sport, and then transitioned into the business sector, focusing on leadership, coaching, and building high-performance cultures. I now serve as Vice-Dean of the Business School, overseeing a range of academic and professional initiatives. I’m proud to have developed the Higher Apprenticeship Coaching Professional programme, which prepares future leaders and coaches to excel in diverse environments. 

My commitment to lifelong learning inspired me to pursue an MSc in Coaching and, more recently, an Executive MBA from Aston Business School - and I’m currently working towards my Doctorate in Business Administration (DBA) in Higher Education Management with a focus on leadership development and organisational cultures. As a lead assessor for the Office for Students, I’m committed to maintaining the highest standards in Higher Education.

Alongside my academic responsibilities, I developed a career in working with leaders from a range of backgrounds, coaching and mentoring, as well as leadership development. I also come with extensive experience working in Rugby Union, serving as assistant coach for England U20 Women and earning my Level 4 coaching qualification; these experiences enable me to share practical insights into management and organisational culture alongside the underpinning theory.

Here at UCB, I’m constantly motivated by the opportunity to support the development of others - seeing students and emerging leaders grow in confidence is the most rewarding aspect of my work, and I’m especially proud of every student or leader who makes a positive impact on others. The passion our students bring to their studies is inspiring, and they are supported by an exceptionally dedicated team.