The speakers then joined a panel chaired by Erica, with questions asked by the audience. Specialist workshops followed in the afternoon ranging from the art of developing good business plans to the use of AI for startups. Attendees also had the chance to pitch their business ideas to the experts over the course of the afternoon, getting invaluable feedback and gaining new skills that will aid their business.

Sophie Azam, Founder and Chief Executive of IgniteQuals Group, said of the event: “What a fantastic roadshow launching the Skills 4 startups initiative with the highly prestigious University College Birmingham's Business School. We were pleased to see both startup companies and young entrepreneurs in attendance gaining expert insights and enthusiastically interacting with the speakers and workshop presenters throughout the day. There was no better venue to reflect our shared focus on the delivery of high-quality industry-led training that advances the careers of learners and boosts the skills of current and future entrepreneurs than University College Birmingham’s Business School. We look forward to the next Skills 4 Startups Roadshow in May.”