July 2026
Graduate whose placement "changed my life" puts Birmingham restaurant among UK's best
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A University College Birmingham graduate whose course placement in America "changed my life" has helped Soi 1268 earn a place in the Good Food Guide's 100 Best Local Restaurants in the UK.
For Culinary Arts Management alumnus Kieron Moore, the accolade is the latest chapter in a remarkable journey that began with a love of cooking with his nan in his hometown of Stone, Staffordshire, and a determination to pursue a practical career in hospitality.
"I did okay at school, but I was definitely a more vocational person than an academic," said Kieron, Kitchen Manager at the Stirchley-based restaurant.
"I did A-levels because I thought that was what I was supposed to do, but I struggled.
"In hindsight, I wish someone had told me there were other options at 16. I would have gone to UCB to do NVQs instead.”
While flicking through university prospectuses in his school sixth form common room, one prospectus stood out.
"Back then, it was Birmingham College of Food, Tourism and Creative Studies. I remember reading that you could go on placement anywhere in the world. I thought, 'I'm going to America.'"

Kieron on placement in New Hampshire in the US with Executive Chef Richard Schmitt

Kieron in the kitchens at Soi 1268

Soi 1268 makes Good Food Guide 2026
University College Birmingham was Kieron's first and only choice. He secured his place through Clearing and graduated in 2007 with a 2:1, having completed the international placement he still describes as life changing.
"I can honestly say it changed my life and me as a person," said Kieron, now 40.
"I got on a plane as a 19-year-old with just one suitcase. There wasn't FaceTime or anything then and Skype had only just arrived. I had to get a visa, open a bank account, apply for a Social Security number and start work somewhere I’d never seen with people I'd never met.
"I was homesick at first, but it ended up being one of the best years of my life. At first, I was just sitting around on my days off, but thought, I could see some stuff here and started solo travelling. It gave me huge confidence."
Kieron completed his placement at the award-winning Inn at Thorn Hill in Jackson, New Hampshire, gaining experience in a family-owned luxury inn that contrasted sharply with the large corporate hotel he had been working at while studying.
"I'd started at the Hyatt Regency Birmingham in my first year at university. Going from a 300-bedroom international hotel to a family-run inn with 25 individually-designed suites was so different. It was just right for me."
After graduating, Kieron went on to work for the Hyatt for 15 years, progressing through a range of operational and management roles.
However, the COVID-19 pandemic was a turning point.
Following redundancy in 2021, he decided against returning to the hotel sector immediately, instead taking a chance on Birmingham's growing independent restaurant scene.
"I came to a fork in the road. I could go back into hotels or roll the dice and do something completely different."
He joined live-fire BBQ residency Low n Slow at Hockley Social Club before moving next door to Buddha Belly, helping founders Sai and James to transition the award-winning street food business into its first permanent restaurant in 2023.
Soi 1268 was crowned Best Thai Restaurant in the Midlands at the Deliveroo Restaurant Awards in 2025 before expanding later that year with the opening of Saint Paul's Market.
The Good Food Guide's 100 Best Local Restaurants in the UK 2026 is a celebration of independent venues that really shine, Soi 1268 being one.
"I was there from the very start,” he said. “I remember painting the walls pre-opening.
“Winning this award is fantastic and what I love about the Good Food Guide is that it's about restaurants that have become part of their community. We made the 100 best list because of our food, value for money and warm hospitality.
"When you're working long hours, you sometimes wonder if you're getting it right. Whether people like what you do. This recognition shows you are getting it right and people like what you're doing."
Kieron's former lecturer, Professor Bernhard Schumacher, said: "I remember Kieron from his early days. He was always passionate about the hospitality industry and demonstrated an exceptional commitment to developing his culinary skills, technical expertise and professional knowledge.
"It is wonderful to see his hard work, talent, and dedication recognised and we are incredibly proud to see one of our graduates making such a positive impact on the industry. We wish him every continued success.”
Giving back to the next generation
Alongside his day job, Kieron has returned to University College Birmingham as part of its Alumni Mentoring Programme, helping current students prepare for careers in hospitality.
"I'll always wax lyrical about UCB because it gave me a chance in life. I probably wouldn't have made it at a more traditional university.
"We didn’t have exams, really, it was practical assessments, coursework and placements. It suited me perfectly.
"If I can help one student get their first job, improve their CV or introduce them to someone in the industry, that's worthwhile. Hospitality gave me my first opportunity and I want to help do the same for the next generation."

Dan Lee

Rosie Ginday MBE

Claire Hutchings

Leo Kattou

Yasmine Selwood

Brad Carter

Ben Robinson Young

Ben Ebbrell
Kieron joins a distinguished line of culinary talent to have studied at University College Birmingham, including MasterChef: The Professionals winner Dan Lee, finalists Claire Hutchings and Leo Kattou, contestants Yasmine Selwood, Josh Donachie, Monty Stonehewer and Alice Tapiwa Makahamadze.
The University was also the starting blocks for Michelin-starred chef Brad Carter, Ben and Kasia of acclaimed Birmingham restaurant Tropea, Lee DeSanges of Baked in Brick, Rosie Ginday MBE of Miss Macaroon, and Ben Ebbrell, co-founder of Sorted Food.
For Kieron, though, success still comes back to the same lesson he learned more than 20 years ago.
"When I came back from the UCB open day, I said to myself, 'It's this or nothing.
"It’s the best decision I ever made."
Find out about courses at Birmingham College of Food.
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