October 2024
Go-getting graduate makes Top 100 in UK marketing influencer awards
By Melanie Hall
Share post:Read time: approx 3 mins
A go-getting graduate who started his career as a campaign creator for high profile sports teams overseas and now markets VIP hospitality for the likes of Wimbledon has been named one of the top 100 influencers in marketing.
Tom Ravenhill, senior marketing manager for Keith Prowse Hospitality, joins the likes of Deliveroo’s global director in the Top 100 Marketing Influencers Index 2024, unveiled at the Technology for Marketing show at London’s ExCeL.
Even more impressive, Tom was placed 47th, making the top 50 influencers.
During his sports degree at University College Birmingham, Tom studied everything from development and innovation in sport to operational sports management, but also international marketing.
He also completed an internship at the Sea Pines Resort on Hilton Head Island, South Carolina, and with sports nutrition brand Grenade, as well as going on residential trips to Berlin and Krakow during his studies.
On graduation, he secured a role as marketing strategist for Vancouver Whitecaps FC, a Canadian Major League Soccer team, which saw him creating campaigns with high-profile brands including Adidas and EA Sports.
After eight years, the 33-year-old is back on home turf doing what he does best.
He said: “Since moving back to England, I’m looking after the award-winning hospitality experiences at Wimbledon, which are already 70% sold out for 2025. We also work with Edgbaston cricket ground, Twickenham rugby, The Oval and BST in Hyde Park, amongst many others.
"I'm incredibly proud to crack the top 50 of a very talented cohort of 100 in this list - bodes very nicely as I move into my 10th year since graduation.”
He added that University College Birmingham had sparked and nurtured his love for marketing. "In general, I especially loved the debate and seminar facets of each module, where I could argue my side of the coin verbally, a coveted real-life business skill," he said.
“I don’t think I would have flourished the way I did if it wasn’t for the University. It also opened my eyes to how global the sports business industry truly is and that it lends itself to international mobility. Hence why I moved to Canada two weeks after my last exam.”
University College Birmingham offers a range of marketing-related and sports degrees including:
- Marketing Management BA (Hons) / FdA
- Digital Marketing BA (Hons) / FdA
- Business Management BA (Hons) / FdA
- Events Management BA (Hons) / FdA
- Marketing Management for Events, Hospitality and Tourism MA / PGDip
- Sport and Education BA (Hons)
- Sports Therapy BSc (Hons)
- Strength, Conditioning and Sports Nutrition BSc (Hons) FdSc
If you would like an introduction to digital marketing without studying the full degree, we also offer an Introduction to Digital Marketing short course, with no tuition fees to pay.
Check out our latest news stories
Contextual admissions – your personal path to progress
University College Birmingham launches it's contextual offers scheme, widening participation for under-represented students.
Read more
Business students travel to infinity in Global Entrepreneurship Week conference
The theme of this year's student learning conference could scarcely have been more relevant.
Read more
Chelmsley Wood's Bluebell Wood eatery welcomes high-profile visitors
Bluebell Wood welcomes high-profile guests and the highest environmental health rating of 5.
Read more
University’s Guild of Students officers add their voice to national debate
UCB Guild of Students join a national debate on the post-16 white paper.
Read more
'Bear' ing the brunt of blisters! The Children in Need Thousand Mile Challenge
University College Birmingham students lend their support to the Children in Need Thousand Mile Challenge
Read more
Sense of community stands out in postgraduate student experience survey
Students were most positive about our community in this year’s Postgraduate Taught Experience Survey (PTES), the larges…
Read more