UCB’s College of Food team has been shortlisted for the Springboard Awards for Excellence (Hospitality, Leisure and Tourism), which celebrates outstanding industry achievements in promoting careers, attracting and developing people and best employment practice.
The team is in the running to win the ‘Best Use of Digital Media’ category. They submitted an outline of their digital media strategy and the specific needs that it aims to address, highlighting objectives and giving examples of the digital tools being used to provide positive outcomes. These points were evidenced by statistics and engagement on social media, screenshots from the website and video clips.
The digital content the team creates is filled with students demonstrating the range of skills they can learn and the enrichment activities and competitions they are getting involved in. Also included was a range of success stories from current hospitality students to UCB alumni now working in the industry.
The award ceremony will be held on Monday 2 November at Novotel London West where 17 Awards for Excellence will be awarded to organisations and employers across the industry.
