Attraction World partnership provides an experience boost for students.

Students from University College Birmingham had the chance to work at a major tourism exhibition as part of a flourishing relationship with one of our industry partners.

A group of 15 tourism students attended the World Travel Market (WTM) at ExCel London last month, where they spent a day working as interns for Birmingham-based firm Attraction World Group.

The exhibition – one of the first live face-to-face events for the sector following the disruption of the coronavirus pandemic – welcomed industry leaders and representatives of the travel trade from around the globe to showcase destinations and products.

Students on the University's International Tourism Management and International Tourism Business Management courses were on hand at the event to support representatives from Attraction World, distributing leaflets, networking and observing meetings with potential vendors.

Second year International Tourism Management BA (Hons) student Filip Zezelj, who was among those in attendance at WTM London, said the event provided the group with valuable experience and connections.

"I would like to thank the Attraction World Group for giving us this great opportunity to visit the World Travel Market as their interns and gain an inside look into one of the biggest events for the travel industry," he said.

"It was exciting to talk to people from the industry from so many different countries and learn something new from each of them.

"The event was certainly a beneficial experience to finishing my degree and hopefully, in a few years, presenting there as part of a tourism board of a certain country or region."