Artificial intelligence could revolutionise higher education and improve the student experience at universities, but it still has limitations, according to a marketing expert at University College Birmingham.

Lecturer Rohim Mohammed spoke to Times Higher Education about how AI could be used to support, not replace, lecturers following the government’s unveiling of an ambitious AI action plan for UK growth on Monday. 

The AI Opportunities Action Plan, which includes incorporating AI into education, is backed by leading tech firms, some of which have committed £14bn towards various projects.

Rohim, who leads on digital modules on courses within University College Birmingham’s Business School, said clear advantages of AI in education included time-saving, consistency, objectivity and enhanced feedback quality, while it could also help alleviate stress and burn out in educators.

By automating repetitive tasks, more time could be spent on teaching and mentoring students, improving the overall learning experience.   

However, Rohim said there were concerns and challenges.

“It has the potential to improve speed, consistency and detail in feedback for educators grading students’ assignments,” he told the Times. “The question is, does it risk compromising the human element central to learning. Perhaps there is a middle ground, where AI could act as a lecturer’s assistant rather than a replacement?”