SPORTS MANAGEMENT

Human resource issues, both nationally and internationally, impact on all businesses regardless of their size, so you will learn about common HR situations and how to resolve them. You will also appreciate the importance of good leadership and the role of the line manager in engaging and developing creativity in people.

You gain an appreciation and knowledge of sports planning and the need for all levels of sport in all sectors of the community. You will examine government policy and planning processes and study sports planning at local, national and international levels and evaluate their economic, social and environmental implications.

By focusing on the operational aspects of sports management, you will gain an appreciation of the different elements of management and how they combine for a variety of operational issues and problems. You will utilise your marketing and finance knowledge whilst developing your creative and innovative problem-solving skills.

You will be introduced to the management and application of research, looking at using primary and secondary research tools and techniques through various research activities. You will establish research aims, objectives, research methods and how to collect both qualitative and quantitative data for use in your own research.

In a rapidly-changing and dynamic sports industry, you need to understand the current issues and changes to help you predict the future of the industry. You will look at and analyse mega sports events, their economic and commercial impact on host nations and why they are worth so much to so many.

Have you ever wanted to create a new event concept, start a business or take over the world? Well Creative Business Enterprise gives you the knowledge, tools and skills to do just that. Creative Business Enterprise places you at the centre of the learning experience by combining theory with fun hands-on activity workshops and innovative business games to develop your understanding, knowledge and skills and achieve your goals.

You will gain an understanding of the coaching process and the wide range of factors that influence it. This will provide you with an understanding of the key psychological and physiological considerations a coach has to take into account when developing athletes and how this can vary with regard to the athlete population.

You will examine the nutritional needs of athletes and those undertaking substantial exercise programmes, exploring the importance of nutrition in achieving optimal health. Other topics addressed will include exercise and metabolism, energy generation, hydration and vitamin and mineral needs for athletic performance.

The aim of this module is to investigate the composition of sport in relation to psychology. You will analyse and review the area of sport psychology focusing on key areas such as motivation, personality, learning and aggression. You will always examine the role of the coach and participants in relevance to psychological concepts.

The voluntary sector is one of the most dynamic sectors worldwide. You will have the opportunity to work on a volunteer project within a private, public or community organisation and see how they market themselves and compete for resources with other voluntary projects. You will be able to reflect on your experiences as well as develop your personal and professional skills within a working environment.

You will gain valuable work experience on a 48 week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

The business environment for sport is changing and managers need the skills and ability to identify and forecast change to create new services or adapt existing ones. You will understand the importance of innovation and creativity within the industry and learn to use a mixture of critical and creative thinking to make informed business decisions.

You will develop an awareness and understanding of the dynamic nature of the international sporting environment. This module will help you identify the social, economic and political factors driving change and proactive and reactive responses to issues relating to an increasingly chaotic business environment.

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

The global sports world is becoming more dynamic and managers need to formulate and implement strategies that consider their organisation and the current industry environment. You will examine the evolution of strategic management within sports, form and evaluate corporate level strategies and explore a wide range of alternative approaches.

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

What does it mean to become an expert in the sports environment? You will gain an understanding of how to develop sport expertise through the use of evidence-informed coaching practice through theory, sampling and specialisation. You will also analyse and critique methods to facilitate motor and perceptual cognitive skills acquisition.

You will be integrating the concepts of marketing with sports-related products and services and the use of sporting events. This will give you the understanding and knowledge of the important factors that affect this area of business such as sponsorship, branding, digital marketing concepts, relationship marketing and consumer behaviour before examining their impact on the domestic and international markets.

You will design and implement a range of interventions addressing areas such as concentration, motivation, aggression, anxiety and injury. You will critically evaluate measurement tools and the impact of regulatory and ethical issues. Using sports psychology in this manner benefits all professionals working in the sports environment.

You will analyse the development and future prospects of sport tourism as an area of growth, focusing on environmental frame conditions and examining the relationship between sport and tourism in the context of future strategies.

The aim of the module is for students to gain work based experience within the sport and fitness industry. The experience will allow the students to further enhance both their career specific skills and transferable skills. Throughout the work based learning module students will have the opportunity to experience and observe a variety of different practices. The module further aims to develop the student's ability to analyse the work based experience, with the use of reflection models. In addition the module is focused upon ensuring the students are employment ready following the completion of their studies.