of graduate employers say relevant experience is essential to getting a job with them
Why should I choose this course?
- RESIDENTIAL VISITS – Boost your understanding of the global scale of sports business with residential trips to experience how sport operates abroad – past destinations have included Italy, Germany, Switzerland and Poland, with essential costs covered by the University
- ENRICHMENT – Get out of the classroom and into industry with visits to Commonwealth Games venues, football stadiums and St George's Park (home of the FA), as well as hearing from top industry speakers
- WORK PLACEMENT (BA only) – Take on an optional 48-week paid placement to experience the industry first-hand – and you won’t incur any tuition fees during your placement year
- INDUSTRY APPROVED – Our course is accredited by CIMSPA and the DMI, offering you enhanced industry recognition and additional benefits including membership on enrolment
- AWARD-WINNING UNIVERSITY – Study at the University of the Year offering the best Student Support in the UK (WhatUni Student Choice Awards 2022)
Students on our sports courses at University College Birmingham have access to a wide range of excellent facilities. Our campus features a dedicated Human Performance Centre, cutting-edge gym and sports injury and massage clinics, while you also have access to the state-of-the-art facilities at nearby Avery Fields, thanks to our partnership with local rugby club Bournville RFC.
Our Human Performance Centre includes a 35m sprint track (with force plate) and sled track, eight lifting platforms, 7m rig and large screens displaying live analysis data
Our purpose-built Human Performance Laboratory features the latest equipment including an anti-gravity treadmill, isokinetic dynamometer, Monark LC7 cycle ergometer and SECA body composition analyser
Our sports clinics on campus are open to the public and provide the ideal environment for our sports students to put training into practice treating and assessing patients
The impressive £3m Avery Fields complex – which we share with Bournville RFC – boasts an all-weather pitch, two grass pitches and a clubhouse with function room and modern changing facilities
Students on the FdA have the option of progressing onto the final year upon completion of the foundation degree.
- Year 1
- Year 2
- Year 3
You will develop skills and knowledge to support the development of your own personal brand. The module will provide you with a clear idea of the value of your brand and provide you with an understanding of key marketing principles. You will develop a vision for your future career path and recognise the importance of continuing the development of your online presence.
Coaching for Performance and Management
You will be introduced to the dynamic environment of performance and the relationship to coaching, mentoring and management. By examining managerial, mentoring and coaching theory and behaviour you will be able to see its impact on sports and recreation whilst highlighting changing practices in sports organisations.
Finance and Economics of Sport
You will study economic theory and financial reporting with a focus on real sporting situations and live case studies. You will study the practicalities of financial budgets and economic environments and how they can impact on sport using real world situations e.g. Nike, the Premier League and the Commonwealth Games.
Sport and Society Research
In an ever-changing and dynamic environment you need to have a grasp of the contemporary issues affecting the industry scene. You will analyse sport within sociological, economic and historical contexts to enable you to develop an understanding of theories, concepts and research skills in order for you to excel in industry. Additionally, from an academic perspective your vital skills and abilities will be developed to enable you to study effectively at an undergraduate level. Key learning concepts will be identified and related to skills relevant to the industry, which will then be developed through a variety of tasks and activities. This is done in a relevant context that takes into account the wider education and community focus of your course as a whole.
You will be provided with the unique opportunity to investigate the rationale behind sport as a tourist endeavour, with a particular focus on Birmingham's 788 million pound investment in the Commonwealth Games 2022. In doing so, you will examine the relationship between sporting event and tourism development, an overview of the typical sport tourist and the perceived impacts associated with hosting prestigious events. This module is an experiential focus on regeneration and rejuvenation.
Digital Media and Marketing
You will develop a digital marketing understanding and be able to apply this to a 'real world' sporting organisation. This module will provide you with the in-depth knowledge of the impact digital marketing campaigns have on the consumer and how to use data to implement content at the right time and to the right people. Live exposure to the sporting sector will play a significant part in this module offering the student the opportunity to engage with marketers and enrich their learning experience.
You will be provided the skills and knowledge required in areas of sport investigation through research, from collating data to statistical analyses to dig deeper and draw attention to matters that may otherwise be unobserved. This module is a journey of research exploration in the field of sport.
Managing and Leading People
Human resource issues, both nationally and internationally, impact on all sports organisations regardless of their size, therefore, you will learn about corporate HR situations and how to resolve them. You will also appreciate the importance of good leadership and the role of the line manager in engaging and developing creativity in people.
Optional Placement module
You will gain valuable work experience on a 48 week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.
Management, Leadership and Coaching
In an ever-changing and challenging business environment, strong leadership is vital to business success. To become adept in such changing times, individuals need to develop personal leadership skills. Initially, the module introduces contemporary theories and models underpinning leadership. From this, students will be given an opportunity to develop personal leadership skills, including coaching, mentoring and communication. The module will also enable students to reflect on prior and existing leadership experience, work through case studies, business insights and engage in critical dialogue with others to develop their own leadership skills.
Sport and eSports Marketing
You will develop a broader understanding of the fastest growing sport on the planet - eSports - and use this knowledge to apply strategic marketing concepts in real industry situations. This module will provide you with an in-depth knowledge of how to use your understanding of digital and traditional marketing concepts and apply these strategically to the world of eSports. You will analyse major eSports events and tournaments and use your knowledge of the eSports eco-system to present solutions to live case study scenarios.
Sports Management Project
In this module you will apply the research skills and knowledge acquired at Level 4 to provide a critical judgement of the literature under review regarding its value, quality and contribution to theory and practical application or provide a new perspective from which to view an individual research concern in the field of sport.
Strategic Sports Event Management
You will be provided the unique opportunity to apply management project skills to a real case study where you will follow the phases and guidelines for project management. You will be involved with the project management process at all stages culminating towards a timely and budgeted outcome. In doing so, you will focus on developing strategies to ensure a successful outcome.
The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.
Sports Management BA (Hons)
A-levels: An A-level grade profile of BCC-CCC.
T-levels: A T-level graded Pass with a core component of grade C.
BTEC: A BTEC grade profile of DMM-MMM. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 104-96 UCAS Tariff points will be required.
Access to Higher Education Diploma: 104-96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.
Sports Management FdA
A-levels: An A-level grade profile of CD-DD.
T-levels: A T-level graded Pass with a core component profile less than C.
BTEC: A BTEC grade profile of PPP-PP. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 56-48 UCAS Tariff points will be required.
Access to Higher Education Diploma: 56-48 UCAS Tariff points.
Non-tariff: Non-UCAS Tariff-based Level 3 qualifications are also considered for entry. Please complete our enquiry form here to check your eligibility.
Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to University College Birmingham. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details, please contact Admissions.
Teaching and assessment
Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction.
Example of a typical teaching week (up to 12 contact hours):
- Large group teaching – 6 hours
- Smaller group teaching – 4 hours
- Tutorials – 2 hours
You will also need to commit around 20 hours per week for individual study time.
Estimated breakdown of assessment for this degree course:
- Coursework – 55%
- Practical assessment – 40%
- Written examinations – 5%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.
Additional qualifications and training
You will have the opportunity to achieve a First Aid qualification as well as access to subsidised coaching qualifications.
Please note extra qualifications may incur an additional fee.
If you are a UK student enrolling on a standard-length Foundation Degree or a BA/BSc at University College Birmingham, your fee for this academic year will be £9,250. A half-year tuition fee is £4,625. There will be no change to this tuition fee for the forthcoming two academic years (2023/24 and 2024/25).
View undergraduate fees
If you are an international student enrolling on a full-time foundation degree or a BA/BSc in 2023/24, your fee for this academic year will be £13,500 per year.
If you complete a placement year, there will be an administration fee of £500 for a full year or £250 for a half-year placement.
Scholarships and bursaries
Sporting Excellence Scholarship
Students on our sports courses at University College Birmingham may be eligible to receive one of our Sporting Excellence Scholarships. These are open to applicants from any country who are able to demonstrate ongoing excellence in sporting achievement.
Two levels of support package are available, with awards of up to £3,000 towards competitions, training costs and equipment over three years of study. The scholarship also includes:
- University-branded training kit
- Free gym membership
- Individually tailored programme - may include nutrition, sports psychology, strength and conditioning or lifestyle support
- Weekly sports therapy/massage
To find out more about the levels of support and eligibility criteria, visit our scholarships and waivers page.
As a new student studying this course full-time, you will receive £300 per year through our Kick-Start Scheme (UK students only, eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You may also qualify for an additional £500 per year.
Find out more about the Kick-Start Scheme here.
UCBconnect - meet other students on your course
Starting university is an exciting time, but we understand that it can sometimes feel a little daunting. To support you, we have created a platform called UCBconnect, where you can meet other students who have applied for the same course at University College Birmingham, before you start studying here.
As soon as you have been made an offer, you will be sent an invitation via text and email to complete your user registration and join UCBconnect. For more information, please visit ucb.ac.uk/ucbconnect.
Join the conversation and check out the latest updates from the department of Sport and Nutrition.
This course is accredited by the University of Warwick.
This course is accredited by the Digital Marketing Institute (DMI)
This course is accredited by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), and you will become a student member of CIMSPA when you enrol
University College Birmingham will be the home of Team Scotland at the 2022 Commonwealth Games.
University College Birmingham adopts the UK Anti-Doping (UKAD) and World Anti-Doping Agency (WADA) position that cheating, including doping, in sport is fundamentally contrary to the spirit of sport and undermines the otherwise positive impact of sport on society. View our Clean Sport Commitment statement here.
Accreditations, endorsements and partnerships
University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.
Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our Hired team can help find the ideal placement for you.
Our BA (Hons) Sports Management course features an optional 48-week paid placement, during which you will not incur any tuition fees. Additional opportunities for work experience are also available throughout both the BA and FdA courses.
Work alongside experts in your sector
A snapshot of some of the employers we have worked with:
- Birmingham City FC
- Shrewsbury Town FC
- Wolverhampton Speedway
- Aston Villa Ladies FC
- League Managers Association
- Anytime Fitness Edgbaston
- The Pumphouse Gym
- Tempest Executives
- The Clubhouse, Solihull
I loved the mix of business and sports modules. There are also annual residential course trips, small class sizes and plenty of variation in assessment methods. I was encouraged to embrace the business modules as much as the sport modules, as they are just as useful for my career.
The example roles and salaries below are intended as a guide only.
Sports marketing manager
Average Salary: £33,500
Business development manager (sport)
Average Salary: £30,000
Sports strategy officer
Average Salary: £30,000
Fitness centre manager
Average Salary: £23,000 – £30,000
Sports development officer
Average Salary: £30,000
Average Salary: £33,000
Want to take your studies to the next level? Completing the BA (Hons) degree will enable you to move onto our postgraduate courses such as Enterprise Management MSc/PGDip or Global Meetings and Events Management MSc/PGDip.
We are here to support your career goals every step of the way.
Tom is having a ball as marketing strategist for a Canadian Major League Soccer team, and it all started at University College Birmingham.