INTERNATIONAL HOSPITALITY BUSINESS MANAGEMENT

BA (Hons) / FdA

Accredited by the University of Birmingham

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Choose Award
Duration

4 years full-time

UCAS Code

N221

Placement

1-year placement

Entry

September, January

Fees

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College of Food and Hospitality Management
Choose Award
Duration

3 years full-time

UCAS Code

N229

Placement

1-year placement

Entry

September, January

Fees

View Fees

College of Food and Hospitality Management
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91% overall student satisfaction (BA)*

*NSS, 2020

Take advantage of our two on-campus restaurants to increase your expertise

From world-class hotels, country clubs and theme parks to leisure centres, exhibition venues and catering services, there is a world of opportunities out there for hard-working, business-minded managers with the right skills and knowledge. Our International Hospitality Business Management degree will give you the tools to help you seize these opportunities and pursue your career goals in the international hospitality industry.

Preparing you for a range of management careers in this sector, this hospitality degree has a strong international focus, meaning you will be able to apply what you learn to organisations overseas. You will develop specialist knowledge in areas ranging from events to food and beverage operations, while you will also be able to hone your hospitality skills in our award-winning restaurants on campus.

Our course, which is accredited by the Institute of Hospitality, also features the opportunity for you to go on a paid 12-month work placement, giving you extensive experience of the industry before you graduate. From Italy and Ireland to the USA and Hong Kong, our past students have worked at prestigious venues around the world.

Why should I choose this course?

  • WORK PLACEMENT – Gain a wealth of real-world experience on a paid 12-month placement, with opportunities available throughout the UK, Europe and around the globe
  • SPECIALISE YOUR STUDIES – Choose from an extensive range of optional modules to suit your career aims, from Small Restaurant Management to International Marketing
  • PRACTICAL APPLICATION – Put your hospitality training into practice by working in our award-winning restaurants on campus
  • INDUSTRY APPROVED – Our course is accredited by the Institute of Hospitality, giving you additional professional recognition when you graduate
  • TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes

Our facilities

University College Birmingham is renowned for its outstanding food and hospitality training facilities. Our two award-winning restaurants on campus provide the perfect environment for students on our hospitality courses to boost their skills across different service styles.

Course breakdown

Students on the FdA have the option of progressing onto the final year upon completion of the foundation degree.

  • Year 1
  • Year 2/3
  • Year 3
  • Year 4

Core Modules

Employability Enhancement

How do you get the job that you want and get ahead in your professional life? How do you ensure that you stand out and maximise every opportunity for career progression and enhancement? This module will develop your self-awareness and reflective skills, allowing you to then develop and demonstrate the knowledge, skills and behaviours that are demanded by the sector's top employers.

Food, Beverage and Hospitality Studies

Food, beverage and hospitality services are fundamental to our industry. You will explore contemporary developments, sustainability, food provenance and how to deliver a profitable service. There will also be practical kitchen work, which will prepare you for your placement and equip you with all-round outstanding service skills.

Hospitality and Tourism Business Principles

You will explore key business principles relevant to the hospitality and tourism industry and become aware of business aspects such as finance and accounting. You will also come to understand the commercial environment in preparation for your placement.

People and Organisations

To help you with the fundamentals of understanding the management of people, you will be looking at the internal structure of large and small organisations. This module also examines current business theory, with a focus on the practice of managing people within a variety of organisations.

Rooms Division Systems

First impressions are key in the hospitality industry. Guests need a warm welcome, efficient check-in and a clean and comfortable room with good facilities. You will get an introduction to the systems used in overnight accommodation as well as a chance to study the areas of housekeeping, maintenance and the importance of customer care.

The Hospitality and Tourism Customer Experience

Like it or not, perception is reality as far as the customer is concerned, but do they see us in the same way we see ourselves? It is essential that service providers understand the needs and wants of their customers and how physical appearance both offline and online can influence customer perception, attitude and therefore behaviour. But first we need to identify who exactly is our customer and what are their characteristics.

Work Placement

Work Placement

You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers. Year 2 is the work placement year for FdA students. BA (Hons) students start the year in industry in the second semester of year 2 and finish it at the end of the first semester of year 3.

Core Modules

Hospitality Investigations

The problems and questions facing current hospitality, events and tourism managers are becoming more unique and complex in nature and cannot be answered or solved just by using experience or common sense alone. Therefore, as a hospitality manager, you will be required to engage in a range of research activities within your role. This module will prepare you for this and for future research within academia, providing an opportunity for you to develop, design and propose a piece of research which focuses on an interesting and contemporary topic area or issue within your industry.

People Management for Hospitality Managers

Effective people management impacts the extent to which your business succeeds or fails. This module will explore the practical and theoretical people management skills required by 21st Century managers in order to maximise the success of their business, through their most important resource: their people. We will explore the role of the line manager throughout the employment journey and evaluate best practice procedures to attract and retain your staff.

Management of Food and Beverage Operations

You will have the opportunity to apply management principles in a 'live' realistic working environment. You will demonstrate your management skills in order to ensure the execution of a successful function and demonstrate the need for effective control and revenue-generating procedures.

Marketing Communications for Hospitality

The hospitality industry faces a huge challenge in terms of adapting and promoting services in an interconnected world. As a result, you will examine the tactics, strategies and ways that marketing managers use media communications to secure business.

Operational Finance for Hospitality and Tourism

Managers of hospitality operations are required to have a sound understanding of the financial performance of the business. This often involves interpretation and analysis of financial data before making decisions to positively influence financial performance. In this module, you will build your understanding of the key aspects of financial management in hospitality businesses. You will also have the opportunity to develop this further in a simulated hotel environment whereby you will be able to quantify the impact of your decisions on the profitability and liquidity of the hotel.

Rooms Revenue Management

Why are hotel rooms for sale at such a range of different prices? How can you understand how competition is performing? What type of costs does a rooms operations manager have to control to achieve higher profits? You will be provided with the tools you need in order to learn how pricing and online distribution systems are used and try your hand at analysing hotel rooms’ performance with the use of hotel benchmarking and industry reports.

Plus one option from:

Gastronomy

Gastronomy is the study of the relationship between culture and food. As a module developed for food lovers, it will provide you with an appreciation of past, present and anticipated future gastronomic trends. You will develop a sound knowledge of contemporary food issues such as the development of food tourism, food events and festivals and discuss how restaurants are incorporating current trends.

Events Planning

Based upon well-established events planning models, you will gain a sound understanding of the implementation and evaluation of festivals and special events. You will look at growth and development trends, related policy issues and the overall role of events in tourism and leisure. Event typologies and the scope of events will be reviewed and the impacts on residents and visitors will be considered.

Managing Pub and Bar Operations

You will develop your knowledge of the skills that are used within the pub and bar sector, one of the most diverse sectors of the hospitality industry. This will lead to an understanding of the sector structure, trends in legislation, current issues and management operations involved in the efficient running of a pub.

Sustainability in Hospitality, Tourism and Events

In a world characterised by natural resources scarcity, pollution and climate change, there is an increasing need for the hospitality industry to demonstrate a commitment to reducing its environmental footprint. Today's hospitality leaders promoting sustainability recognise the opportunities inherent in adapting their businesses to a more sustainable approach.

Training and Development Skills for Managers

Whether you're carrying out induction training for a group of new starters or teaching someone to make a new cocktail, training and developing staff is a vital component of a manager's role. You will examine how adults learn, barriers to learning and how to engage with and execute a learning activity in order to give you the workplace skills you need to effectively train and develop staff.

Core Modules

Hospitality Operations Management

You will evaluate and apply operations management concepts and techniques to hospitality operations in an international context. You will look at quality and performance management within the industry and how effective management leads to strategic objectives.

Strategic Hospitality Management

You will learn the full range of strategic management issues encountered when determining the direction of the organisation. You will use analytical tools in the context of service sector-based case studies and learn procedures and techniques for a range of elements taught on this course. You will be able to identify long-term threats and opportunities for organisations in order for them to develop successfully.

Plus two options from:

Financial Strategy

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

Small Restaurant Management

Have you ever imagined what it would be like to own your own restaurant? We will prepare you for the experience by asking you to find a suitable property on the market for your restaurant operations. In a 'Dragons' Den' session, you will present a business plan to a 'financer' who will decide whether or not to support your proposal.

Strategic Human Resources Management

In order to offer meaningful career pathways, what sort of strategies should a business consider? How can it meet the challenges it faces while creating an environment that retains talented employees? You will be exploring contemporary strategies in HR that shape benchmark employers in the industry.

International Marketing

We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.

Digital and Social Media Marketing

Digital marketing channels are revolutionising the manner in which all businesses operate and market their business activities. Everyone is looking for opportunities to enhance and support their core marketing communications objectives in this customer-centric multi-channel environment. You will be learning digital marketing principles, the role of social media and how to apply them to create a successful strategy.

Cross-cultural and Global Management in Hospitality

You will explore the ways in which a culturally diverse organisation can make use of a diverse range of perspectives offered by international team members and their varied expertise. You will focus on employees who have a global perspective in achieving success for their organisation by implementing international strategy with an awareness of cross-cultural differences.

Innovation and Creativity Management in Hospitality and Tourism

The theme for this module is the 'future environment', which gives you the opportunity to explore and analyse the innovation process in the service sector. You will understand that change is an essential component of the managerial process as you develop new products and services for use in the industry.

Personal Effectiveness and Behavioural Skills

You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.

Research option

Research Project

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

Enterprise and Innovation Showcase

This will provide you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will research a new business product, service or system within food and beverage enterprises and develop it into an idea that you can exhibit at an event to your peers and industry professionals.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

International Hospitality Business Management BA (Hons)

A-levels: An A-level grade profile of CCC-CDD.

BTEC: A BTEC grade profile of MMM-MMP. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 96-80 UCAS Tariff points will be required.

Access to Higher Education Diploma: 96-80 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

International Hospitality Business Management FdA

A-levels: An A-level grade profile of CD-DD.

BTEC: A BTEC grade profile of PPP-PP. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Apprenticeship: Achieve an advanced apprenticeship (Level 3).

Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 56-32 UCAS Tariff points will be required.

Access to Higher Education Diploma: 56-32 UCAS Tariff points.

Non-tariff: Non-UCAS Tariff-based Level 3 qualifications are also considered for entry. Please contact admissions@ucb.ac.uk to check your eligibility.

Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to University College Birmingham. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details, please contact Admissions.

Key information

Teaching and assessment

Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction.

Teaching

Example of a typical teaching week (up to 18 contact hours):

  • Large group teaching – 6 hours
  • Smaller group teaching – 7 hours
  • Tutorials – 2 hours
  • Subject advice sessions – 2 hours
  • Industrial placement tutorial – 1 hour

You will also need to commit around 20 hours per week for individual study time.

Assessment

Estimated breakdown of assessment for this degree course:

  • Coursework – 58%
  • Practical assessment – 34%
  • Written examination – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Uniform and kit costs

This course requires a uniform and kit costing approximately £250-300, depending on the items you purchase. (Prices are subject to change each year – exact costs and information on how to order required items will be provided to you prior to enrolment.)

Kick-Start

As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Tuition fees

UK/EU students

If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.

International students

If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.

If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.

Percentage
70%

of graduate employers say relevant experience is essential to getting a job with them

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.

Our FdA and BA International Hospitality Business Management courses both feature a paid 12-month work placement, during which you will not incur any tuition fees.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • Wequassett (Cape Cod, Massachusetts)
  • The Savoy (London)
  • The Peninsula (Hong Kong)
  • The Sea Pines Resort (South Carolina)
  • Westin Hilton Head Island Resort and Spa (South Carolina)
  • Ritz Carlton (Naples, Florida and Colorado)
  • Dunboyne Castle Hotel and Spa (Ireland)
  • Ashford Castle (Ireland)
  • The Greenwich Country Club (Connecticut)
  • Andrew Brownsword Hotels (whole collection)
  • Fairmont St Andrews (Scotland)

From childhood, I dreamed of becoming a good businessman and now, I am on the right track. It is wonderful to study here. The University has a great reputation inside and outside the country and I would recommend it if you are looking to study in the UK.

Afroz Ahmed Hospitality Business Management BA (Hons) [Now International Hospitality Business Management]

Career opportunities

The example roles and salaries below are intended as a guide only.

Hotel manager (small hotel or deputy of larger hotel)

£27,500 - £31,000

Tourist information centre manager

Average Salary: £30,000

Conference centre manager

Average Salary: £30,000

Catering manager

Average Salary: £33,500

Accommodation manager

Average Salary: £31,000

Travel agency manager

Average Salary: £35,000

Want to take your studies to the next level? Completing the BA (Hons) degree will enable you to move onto our International Hospitality Management MSc/PGDip course.

hired@UCB

We are here to support your career goals every step of the way. 

 

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Rhys’ Story

From a game-changing Whitbread operations manager to talent recruiter, Rhys has carved out a diverse career since completing his course.

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