HOSPITALITY WITH EVENTS MANAGEMENT

You will gain valuable work experience on a 48 week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers. Year 2 is the work placement year for foundation degree students. BA (Hons) degree students start their year in industry in the second semester of year 2 and finish it at the end of the first semester of year 3.

You will be looking at the nature of the business events sector, examining the scope of business events, identifying stakeholders, considering funding options and event competency standards. You will source business leads, manage client relationships and conduct pre-event and post-event activities, as well as considering the future of the business event sector.

Effective people management impacts the extent to which your business succeeds or fails. This module will explore the practical and theoretical people management skills required by 21st Century managers in order to maximise the success of their business, through their most important resource: their people. We will explore the role of the line manager throughout the employment journey and evaluate best practice procedures to attract and retain your staff.

You will have the opportunity to apply management principles in a 'live' realistic working environment. You will demonstrate your management skills in order to ensure the execution of a successful function and demonstrate the need for effective control and revenue-generating procedures.

The hospitality industry faces a huge challenge in terms of adapting and promoting services in an interconnected world. As a result, you will examine the tactics, strategies and ways that marketing managers use media communications to secure business.

Managers of hospitality operations are required to have a sound understanding of the financial performance of the business. This often involves interpretation and analysis of financial data before making decisions to positively influence financial performance. In this module you will build your understanding of the key aspects of financial management in hospitality businesses. You will also have the opportunity to develop this further in a simulated hotel environment whereby you will be able to quantify the impact of your decisions on the profitability and liquidity of the hotel.

The problems and questions facing current hospitality and tourism managers are becoming more unique and complex in nature. Therefore, as a hospitality manager, you will be required to engage in a range of research activities within your role. This module will prepare you for this and for future research within academia, providing an opportunity for you to develop, design and propose a piece of research which focuses on an interesting and contemporary topic area or issue within your industry.

Gastronomy is the study of the relationship between culture and food. As a module developed for food lovers, it will provide you with an appreciation of past, present and anticipated future gastronomic trends. You will develop a sound knowledge of contemporary food issues such as the development of food tourism, food events and festivals and discuss how restaurants are incorporating current trends.

You will develop your knowledge of the skills that are used within the pub and bar sector – one of the most diverse sectors of the hospitality industry. This will lead to an understanding of the sector’s structure, trends in legislation, current issues and management operations involved in the efficient running of a pub.

You will develop an appreciation of key operational considerations contributing to the successful management of a broad range of stadium and large event arena environments. You will improve your knowledge and understanding of the importance and relevance of good facility design, effective venue programming and pricing strategies, compliance with relevant health, safety and environment legislation and methods and systems that monitor and evaluate venue performance.

Whether you're carrying out induction training for a group of new starters or teaching someone to make a new cocktail, training and developing staff is a vital component of a manager's role. You will examine how adults learn, barriers to learning and how to engage with and execute a learning activity in order to give you the workplace skills you need to effectively train and develop staff.

In a world characterised by climate change, pollution and scarce natural resources, there is an increasing need for the hospitality industry to demonstrate a commitment to reducing its environmental footprint. Today’s hospitality leaders promoting sustainability recognise the opportunities inherent in adapting their businesses to a more sustainable approach.

In social media, the consumer markets a product or service to other consumers, and this mode of communication is increasingly prevalent in the festivals and events industries. You will be provided with the knowledge to understand and operate social media within the industry and its impact as a powerful promotional tool.

Based upon well-established events planning models, you will gain a sound understanding of the implementation and evaluation of festivals and special events. You will look at growth and development trends, related policy issues and the overall role of events in tourism and leisure. Event typologies and the scope of events will be reviewed and the impacts on residents and visitors will be considered.

You will evaluate and apply operations management concepts and techniques to hospitality operations in an international context. You will look at quality and performance management within the industry and how effective management leads to strategic objectives.

You will learn the full range of strategic management issues encountered when determining the direction of the organisation. You will use analytical tools in the context of service sector-based case studies and learn procedures and techniques for a range of elements taught on this course. You will be able to identify long-term threats and opportunities for organisations in order for them to develop successfully.

This module provides the opportunity for you to explore, analyse and assess the creative processes which contribute to the production of creative events and innovative event management. The overall aim of the module is to emphasise the skills required for 'pitching' a creative and effective event bid with the aim of winning an event contract. This will require you to effectively integrate a range of tools and techniques to communicate the event.

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

In order to offer meaningful career pathways, what sort of strategies should a business consider? How can it meet the challenges it faces while creating an environment that retains talented employees? You will be exploring contemporary strategies in HR that shape benchmark employers in the industry.

You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand that the links between heritage, culture, the arts and festivals are very important, and you will look at promoting and enhancing destinations as a part of a regional tourism strategy.

You will explore the ways in which a culturally diverse organisation can make use of a diverse range of perspectives offered by international team members and their varied expertise. You will focus on employees who have a global perspective in achieving success for their organisation by implementing international strategy with an awareness of cross-cultural differences.

You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.

We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.

This module addresses the multi-faceted aspects of events within the adventure tourism industry. It focuses on the preparation, research and analysis of a variety of adventure-related events. You will enhance your individual, group and generic professional skills, while the module will provide you with an in-depth understanding of events and adventure development and the various theories that help in understanding the development process in tourism. It will also develop your knowledge and understanding of the key issues associated with international tourism development and globalisation. It will provide a critical appreciation of the nature of public policy and planning in relation to tourism development. In addition, you will evaluate the role and relevance of the various event organisations involved in the development of the adventure tourism destination.

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

This will provide you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will research a new business product, service or system within food and beverage enterprises and develop it into an idea that you can exhibit at an event to your peers and industry professionals.