EVENTS MANAGEMENT (WITH PLACEMENT)

You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

The nature and complexities of hospitality provision will be explored through the successful evaluation of a live event. You will utilise your skills to effectively manage hospitality stakeholders.

This module aims to explore the nature and scope of the research process, including where and how management research fits with the other aspects of management, the characteristics of the research industry and sources of market information. The module will focus on the practical application of the research process and the presentation of research findings.

This module will provide a technical foundation to the Live Event Creation and Development module as you learn about operations management, a fundamental aspect of knowledge for those who want to become events management professionals.

This module will focus on developing your project management and event operation skills by planning, implementing and evaluating a live event. You will understand the effective planning and operational processes which determine whether an event is a success or failure.

You will be further developing your knowledge, skills and techniques in providing useful financial information for management decision-making. You will be assessing how this information is generated using computer software, how to process numerical data and why it is an integral element of the management process. You will explore the nature of marketing for events by considering functions from a managerial perspective to understand internal and external environments, as well as key planning activities. You will look at the communications mix and the use of promotional tools for the marketing and advertising of events.

You will develop an appreciation of key operational considerations contributing to the successful management of a broad range of stadium and large event arena environments. You will improve your knowledge and understanding of the importance and relevance of good facility design, effective venue programming and pricing strategies, compliance with relevant health, safety and environment legislation and methods and systems that monitor and evaluate venue performance.

In social media, the consumer markets a product or service to other consumers, and this mode of communication is increasingly prevalent in the festivals and events industries. You will be provided with the knowledge to understand and operate social media within the industry and its impact as a powerful promotional tool.

You will be looking at the nature of the business events sector, examining the scope of business events, identifying stakeholders, and considering funding options and event competency standards. You will source business leads, manage client relationships and conduct pre-event and post-event activities, as well as considering the future of the business event sector.

This module provides an insight into the key issues a new business needs to consider before starting up the enterprise. Emphasis is placed on students undertaking research into such areas as market trends, target audience, location analysis and resource requirements, in order to justify the customer demand and feasibility of their product/service. This module also provides an insight into the marketing communiction tools a new business employs in order to showcase their product/service to their target audience/s.

Whether you're carrying out induction training for a group of new starters or teaching someone to make a new cocktail, training and developing staff is a vital component of a manager's role. You will examine how adults learn, barriers to learning and how to engage with and execute a learning activity to give you the workplace skills you need to effectively train and develop staff.

You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand the importance of links between heritage, culture, the arts and festivals, and you will look at promoting and enhancing destinations as part of a regional tourism strategy.

The focus on mega events reflects the current events industry, where events of this scale have become a driving force for change. You will explore the macro environment and analyse key internal and external factors which contribute to staging. You will also consider political, social, cultural, economic and environmental impacts, as well as the challenges of staging international events.

You will have the opportunity to explore, analyse and assess the creative processes which contribute to the production of events and innovative event management. You will learn how to pitch a creative and effective bid to win a contract by using a range of communication tools to develop new concepts and techniques.

You will conduct primary research within the hospitality, tourism and events industry, taking in the wider issues within an international environment. You will learn transferable skills by planning your research methodology, implementation, findings and analysis, as well as reflecting on the success of your research project overall.

You will critique and adopt crisis management techniques and consider their role in events management strategy based on a variety of scenarios. This will enable you to compile your own crisis strategy and explore crisis prevention and approaches to recovery.

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

This module aims to promote an understanding of the complexity and issues an organisation faces when attempting to enter overseas markets. Organisations increasingly operate in diverse and less understood market environments and emphasis will be placed on identifying the challenges presented by breaking into new markets. The module aims to highlight the practicalities of marketing products and services in new international markets and developing the skills required for exploiting new overseas market opportunities.

This module addresses the multi-faceted aspects of events within the adventure tourism industry. It focuses on the preparation, research and analysis of a variety of adventure-related events. You will enhance your individual, group and generic professional skills and gain an in-depth understanding of events and adventure development and the various theories that help in understanding the development process in tourism. You will also develop your knowledge and understanding of the key issues associated with international tourism development and globalisation. The module will provide a critical appreciation of the nature of public policy and planning in relation to tourism development. In addition, you will evaluate the role and relevance of the various event organisations involved in the development of the adventure tourism destination.

Dark tourism (also known as 'Thanatourism') – the act of travelling to sites of death, disaster or the seemingly macabre – has received increasing academic and media attention over the past decade. The purpose of this module is to allow you to study a niche yet important component of the tourist attraction and exhibition sector. The module content will draw upon current thinking and research, and will incorporate up-to-date industry trends and examples linking into history, society, politics, ethics and futures.

You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.