EVENTS MANAGEMENT (WITH PLACEMENT)

BA (Hons) / FdA

Accredited by the University of Birmingham

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Choose Award
Duration

4 years full-time

UCAS Code

N820

Placement

1-year placement

Entry

September, January

Fees

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Business School
Choose Award
Duration

3 years full-time

UCAS Code

N821

Placement

1-year placement

Entry

September, January

Fees

View Fees

Business School
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Boost your career prospects with real events experience on a 12-month paid work placement

91% overall student satisfaction (FdA)*

*NSS, 2020

Whether you dream of managing major sports events, festivals and exhibitions or want to get involved in wedding planning and incentive travel, the events sector is full of exciting opportunities. Managing events is big business too, with the industry estimated to be worth more than £42 billion in the UK alone.

Accredited by the Chartered Management Institute (CMI), our Events Management degree will help you develop the skills you need to become an innovative leader who can build exceptional, unforgettable event experiences. From studying events planning, marketing and design to financial management and risk and crisis management, you will gain the in-depth knowledge needed to build a comprehensive platform for your future career.

At University College Birmingham, we know first-hand industry experience is vital, so one of the highlights of our events management course is a 12-month paid work placement that will give you a distinctive advantage in the events job market. Great opportunities are available throughout the UK and around the world, with past students having worked in Brussels, Prague and Hong Kong. You will also take part in a wide variety of residential trips and have the chance to prove your practical skills by planning and managing your own ‘live’ event using Cvent, the world’s number one specialist event management software.

Why choose this degree course?

  • WORK PLACEMENT – Gain extensive first-hand experience of the events industry on a paid 12-month work placement, with opportunities in the UK and abroad
  • RESIDENTIAL VISITS – Enjoy a full programme of trips with essential costs covered by the University – past destinations have included York, Windsor, Barcelona, Milan and New York
  • ENRICHMENT – Boost your studies with additional opportunities including working with local charities and hearing from industry speakers – recent guests include Arena Birmingham and Weston Park Foundation
  • INDUSTRY APPROVED – Complete our CMI-accredited events course and receive a Level 5 award in Leadership, with CMI membership and access to learning resources throughout your degree
  • ADDITIONAL QUALIFICATIONS – Enhance your CV with further training such as BIIAB Level 2 Award for Personal Licence Holders and the Cvent Professional Events Management Certificate
  • TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes

Our facilities

Our learning spaces ensure you have the right environments to build your knowledge, from lecture theatres to interactive group working spaces and extensive library resources. We also provide a range of support services for student entrepreneurs through our Enterprise Hive.

Course breakdown

Students on the FdA have the option of progressing onto the final year upon completion of the foundation degree.

  • Year 1
  • Year 2
  • Year 2/3
  • Year 3/4

Core Modules

Event Business Environment

Events are intrinsically linked to management, so you will be given an overview of key business concepts that relate directly to the events industry. You will explore principles of economics, marketing and finance in order to enhance your ability to plan and work on live events in the future.

Employability Enhancement

How do you get the job that you want and get ahead in your professional life? How do you ensure that you stand out and maximise every opportunity for career progression and enhancement? This module will develop your self-awareness and reflective skills, allowing you to then develop and demonstrate the knowledge, skills and behaviours that are demanded by the sector's top employers.

Events Experience and Digital Design

This module takes a hands-on, practical approach to event design, planning and management. You will take a dynamic approach to the design and delivery of event concepts, focusing on design innovation, venue management, creative communication and production feasibility. You will also produce an event concept website utilising the Adobe Creative Cloud suite to develop your wider transferable skills.

Leadership and Planning for Events

Based upon well-established models of events planning, this module will draw upon health and safety implications encountered throughout the planning process. By learning how to organise an event, you will develop your models and tools for events planning.

Events Supply and Logistics

Event provision is supplied by a diverse range of suppliers both inside and outside the industry, so you need to learn about network structures and the importance of negotiation and social awareness. You will also consider logistical aspects including staging, theming, hospitality and technology to ensure quality and success.

Exploring the Events Industry

Although in its infancy compared to many other industries, the events industry is being increasingly used as a vehicle for economic activities. You will explore a contemporary event issue to develop your knowledge of research and evaluation techniques. This will enable you to conduct appropriate research to support your studies within the events industry.

Work Placement

Work Placement

You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

Core Modules

Managing Event Hospitality

The nature and complexities of hospitality provision will be explored through the successful evaluation of a live event. You will utilise your skills to effectively manage hospitality stakeholders.

Applied Management Research

This module aims to explore the nature and scope of the research process, including where and how management research fits with the other aspects of management, the characteristics of the research industry and sources of market information. The module will focus on the practical application of the research process and the presentation of research findings.

Event Project Management

This module will provide a technical foundation to the Live Event Creation and Development module as you learn about operations management, a fundamental aspect of knowledge for those who want to become events management professionals.

Live Events Creation and Development

This module will focus on developing your project management and event operation skills by planning, implementing and evaluating a live event. You will understand the effective planning and operational processes which determine whether an event is a success or failure.

Essentials of Events Management

You will be further developing your knowledge, skills and techniques in providing useful financial information for management decision-making. You will be assessing how this information is generated using computer software, how to process numerical data and why it is an integral element of the management process. You will explore the nature of marketing for events by considering functions from a managerial perspective to understand internal and external environments, as well as key planning activities. You will look at the communications mix and the use of promotional tools for the marketing and advertising of events.

Plus one option from:

Stadium and Arena Management

You will develop an appreciation of key operational considerations contributing to the successful management of a broad range of stadium and large event arena environments. You will improve your knowledge and understanding of the importance and relevance of good facility design, effective venue programming and pricing strategies, compliance with relevant health, safety and environment legislation and methods and systems that monitor and evaluate venue performance.

Social Media in Festivals and Events

In social media, the consumer markets a product or service to other consumers, and this mode of communication is increasingly prevalent in the festivals and events industries. You will be provided with the knowledge to understand and operate social media within the industry and its impact as a powerful promotional tool.

Dynamics of Business Events

You will be looking at the nature of the business events sector, examining the scope of business events, identifying stakeholders, and considering funding options and event competency standards. You will source business leads, manage client relationships and conduct pre-event and post-event activities, as well as considering the future of the business event sector.

Enterprise Start-up Studies

This module provides an insight into the key issues a new business needs to consider before starting up the enterprise. Emphasis is placed on students undertaking research into such areas as market trends, target audience, location analysis and resource requirements, in order to justify the customer demand and feasibility of their product/service. This module also provides an insight into the marketing communiction tools a new business employs in order to showcase their product/service to their target audience/s.

Training and Development Skills for Managers

Whether you're carrying out induction training for a group of new starters or teaching someone to make a new cocktail, training and developing staff is a vital component of a manager's role. You will examine how adults learn, barriers to learning and how to engage with and execute a learning activity to give you the workplace skills you need to effectively train and develop staff.

Core Modules

Festival and Event Tourism

You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand the importance of links between heritage, culture, the arts and festivals, and you will look at promoting and enhancing destinations as part of a regional tourism strategy.

Mega Events

The focus on mega events reflects the current events industry, where events of this scale have become a driving force for change. You will explore the macro environment and analyse key internal and external factors which contribute to staging. You will also consider political, social, cultural, economic and environmental impacts, as well as the challenges of staging international events.

Winning Events Bids

You will have the opportunity to explore, analyse and assess the creative processes which contribute to the production of events and innovative event management. You will learn how to pitch a creative and effective bid to win a contract by using a range of communication tools to develop new concepts and techniques.

International Research Project

You will conduct primary research within the hospitality, tourism and events industry, taking in the wider issues within an international environment. You will learn transferable skills by planning your research methodology, implementation, findings and analysis, as well as reflecting on the success of your research project overall.

Event Crisis Strategy

You will critique and adopt crisis management techniques and consider their role in events management strategy based on a variety of scenarios. This will enable you to compile your own crisis strategy and explore crisis prevention and approaches to recovery.

Plus one option from:

Financial Strategy

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

Global Marketing Solutions

This module aims to promote an understanding of the complexity and issues an organisation faces when attempting to enter overseas markets. Organisations increasingly operate in diverse and less understood market environments and emphasis will be placed on identifying the challenges presented by breaking into new markets. The module aims to highlight the practicalities of marketing products and services in new international markets and developing the skills required for exploiting new overseas market opportunities.

Managing Adventure Events

This module addresses the multi-faceted aspects of events within the adventure tourism industry. It focuses on the preparation, research and analysis of a variety of adventure-related events. You will enhance your individual, group and generic professional skills and gain an in-depth understanding of events and adventure development and the various theories that help in understanding the development process in tourism. You will also develop your knowledge and understanding of the key issues associated with international tourism development and globalisation. The module will provide a critical appreciation of the nature of public policy and planning in relation to tourism development. In addition, you will evaluate the role and relevance of the various event organisations involved in the development of the adventure tourism destination.

Dark and Thanatourism Management

Dark tourism (also known as 'Thanatourism') – the act of travelling to sites of death, disaster or the seemingly macabre – has received increasing academic and media attention over the past decade. The purpose of this module is to allow you to study a niche yet important component of the tourist attraction and exhibition sector. The module content will draw upon current thinking and research, and will incorporate up-to-date industry trends and examples linking into history, society, politics, ethics and futures.

Personal Effectiveness and Behavioural Skills

You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

Events Management BA (Hons)

A-levels: An A-level grade profile of BCC-CCC.

BTEC: A BTEC grade profile of DMM-MMM. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 104-96 UCAS Tariff points will be required.

Access to Higher Education Diploma: 104-96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

Events Management FdA

A-levels: An A-level grade profile of CD-CC.

BTEC: A BTEC grade profile of PPP-PP. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Apprenticeship: Achieve an advanced apprenticeship (Level 3).

Tariff: Other Level 3 qualifications are accepted. A minimum of 56-48 UCAS Tariff points will be required for entry.

Access to Higher Education Diploma: 56-48 UCAS Tariff points.

Non-tariff: Non-UCAS Tariff-based Level 3 qualifications are also considered for entry. Please contact admissions@ucb.ac.uk to check your eligibility.

Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to University College Birmingham. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details, please contact Admissions.

EU/international students

For entry requirements for EU and international students, please visit the Country Specific Information page.

Key information

Teaching and assessment

Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction.

Teaching

Example of a typical teaching week (up to 15 contact hours):

  • Large group teaching – 5 hours
  • Smaller group teaching – 5 hours
  • Tutorials – 3 hours
  • Workshop – 2 hours
  • Field trips and visits

You will also need to commit around 20 hours per week for individual study time.

Assessment

Estimated breakdown of assessment for this degree course:

  • Coursework – 78%
  • Practical examination – 12%
  • Written examination – 10%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Additional qualifications and training

  • You will be supported to complete a range of CV-enhancing training opportunities, such as a BIIAB Level 2 Award for Personal Licence Holders
  • You will have the opportunity to work towards the Cvent Professional Events Management Certificate

Kick-Start

As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Tuition fees

UK/EU students

If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.

International students

If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.

If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.

1st

Stats show a year-long placement boosts your chances of First Class Honours

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you. 

Our FdA and BA Events Management courses both feature a 12-month paid placement, during which you will not incur any tuition fees. Opportunities are available in the UK and overseas. (There is also the option to study the course without the placement.)

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • Maxin Prague
  • Brussels Marriott Grand Place
  • The Peninsula Hong Kong
  • Nivea (Hamburg)
  • Accenture (Amsterdam)
  • Nike (France)
  • BI Worldwide
  • Hilton Metropole
  • Intu Properties
  • Air BnB

The most valuable part of the course has been, for one, receiving that kind of support to help me get the best out of my studies. On top of that, the trips and visits throughout the course, talks from renowned industry figures and real-life focused assignments have all been amazing.

Nika Gurung Events Management BA (Hons)

Career opportunities

The example roles and salaries below are intended as a guide only.

Events/festival manager

Average Salary: £33,000

Conference centre manager

Average Salary: £30,000

Marketing executive (graduate)

Average Salary: £37,500

Digital marketer

Average Salary: £30,000

Tour manager

Average Salary: £27,500

Project manager (graduate)

Average Salary: £39,197

Want to take your studies to the next level? Completing the BA (Hons) degree will enable you to move onto our Global Meetings and Events Management MSc/PGDip course.

hired@UCB

We are here to support your career goals every step of the way. 

 

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Emma’s Story

As a Birmingham City Council Events Officer, Emma has worked on many iconic events including the famous Frankfurt Christmas Market.

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