Part-time and an Online student at University College Birmingham


BSc (Hons) Top-up

Accredited by the University of Birmingham



BSc (Hons)


1 year FT




September (2021)


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Hospitality and Tourism
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£400k invested in our new Aviation and Tourism Suite, exposing you to sector-leading facilities

Travel abroad for a residential visit to a major tourism destination

Many economies and businesses throughout the world now rely on their ability to attract visitors, challenging international tourism providers to keep reinventing themselves in a constantly changing environment. Preparing you to work in this dynamic field, our International Tourism Management degree top-up course will expand upon your existing skills and knowledge to help mould you into a skilled professional ready to enter a range of careers.

By taking this tourism top-up degree, you will learn higher management concepts and techniques and apply them to destinations and tourism organisations within the context of the international environment, as well as examining the intercultural and social dimensions of international tourism.

Studying at a recognised Institute of Travel and Tourism (ITT) Centre of Excellence, you will have access to travel and tourism events hosted on campus, along with use of our state-of-the-art simulation facilities within our brand new Aviation and Tourism Suite. You will also have the chance to put your learning into practice through an overseas residential visit to a major international tourism destination, letting you gain valuable first-hand insight and experience before you graduate.

If you have previously studied a relevant subject up to Level 5, you will be able to enrol on our one-year top-up course. If you have previously studied a relevant subject up to Level 4, you can apply to transfer onto our course at Level 5 for the remaining two years of your degree.

Need some advice? Our Course Enquiries team are available on live chat for you to ask any questions you have about university. Find out more here.

Why should I choose this course?

  • RESIDENTIAL VISIT – Gain unique industry insight by undertaking an overseas project, with essential trip costs covered by the University – past destinations have included Barcelona, Prague, Budapest, Cyprus, New York and The Gambia
  • SPECIALISE YOUR STUDIES – Select from an extensive range of optional modules in order to tailor your studies to match your career aims
  • IN-DEPTH RESEARCH – Choose an area of the international tourism industry that interests you to analyse in detail for your final independent research project
  • INDUSTRY APPROVED – Study at an ITT Centre of Excellence, with enrichment opportunities available including tourism and travel industry events on campus

Our facilities

Students on our tourism courses at University College Birmingham have access to outstanding simulation facilities in our brand new Aviation and Tourism Suite. Our learning spaces on campus also provide ideal environments to build your knowledge, from lecture theatres to interactive group working spaces and extensive library resources.

Aviation and Tourism Suite

Take a look around our Aviation and Tourism Suite that features exciting simulation facilities for students on our aviation, travel and tourism courses.

Find out more

Course breakdown

Note: If you are transferring onto the course at Level 5, there may be some variations in the modules you will study.

  • Level 5 (transfer)
  • Level 6 (top-up)

Core Modules

Destination Planning and Development

Tourism is one of the fastest-growing economic activities in the world, and destination success is often due to a balanced product portfolio. You will examine why certain destinations are selected, institutional arrangements, audits and developing a destination product portfolio in order to achieve success.

Leading People in Tourism

This module provides an understanding of the skill sets required to lead people within the tourism sector. You will receive training planning documentation to help you develop an appreciation of the factors and processes involved to plan, deliver and evaluate a training package.

Sustainable Tourism Management

The continued growth of tourism has increased visitors and activities, which has prompted debates on its socio-economic contributions and the impact it has on the environment as well as the new challenges that face organisations. You will undertake conceptual analysis of tourism sustainability, examining the role of stakeholders to assess the effectiveness of current tourism policies for destinations, local communities and the environment.

The Tourist Experience

This module helps you develop an awareness of multiple perspectives and agendas for understanding tourism. The module explores the expectations of tourists at all stages of the tourist experience and the role of different stakeholders in managing the tourist experience. Overall the module adopts a multi-disciplinary approach drawing primarily on research from the social sciences – particularly sociology and psychology – in analysing tourism as a social phenomenon, preparing you for the anthropology module at Level 6, and for future work within the tourism industry.

Tourism Investigations

You will learn how to apply research within the industry to support decision making by studying multiple perspectives and industry agendas. You will be encouraged to challenge research and data through systematic analysis. The enquiring approach will enable you to view research as a tentative process, to be revised and reconsidered.

Plus one option from:

Events Planning

Based upon well-established events planning models, you will gain a sound understanding of the implementation and evaluation of festivals and special events. You will look at growth and development trends, related policy issues and the overall role of events in tourism and leisure. Event typologies and the scope of events will be reviewed and the impacts on residents and visitors will be considered.

Responsible Nature-based Tourism

You will study nature-related tourism in both urban and rural environments, examining the characteristics of these destinations in social, ecological and political contexts. You will also learn about the many issues facing nature tourism as well as current strategies that cover the countryside, inland water, coastal and urban environments.

Social Media in Aviation and Tourism

In social media, the consumer markets a product or service to other consumers, and this mode of communication is increasingly prevalent in the aviation and tourism industry. You will be provided with the knowledge to understand and operate social media within the industry and its impact as a powerful promotional tool.

Tourism Operations Management

Managing a tourism operation means encountering daily challenges that have to be managed effectively and efficiently, so you will look at elements such as capacity and crowd management, location decisions, pricing and service quality. You will also get an overview of the tour operations distribution network through practical activities and industry scenarios.

Dark Tourism

Dark tourism is the act of travelling to sites of disaster, death and the macabre. The discipline and interest has grown over the last decade, so you will develop an appreciation of the scope of this niche sector, focusing on the theoretical evolution of dark tourism, the breadth of dark attractions and the challenges facing both site managers and tourists.

Airport Planning

You will explore the airport planning environment, evaluating everything from the impact of airport systems on development to considering the micro aspects of terminal and satellite infrastructure. You will look at enhancing the passenger experience, ensuring safety and how to generate revenue streams. Developing awareness of the changing planning landscape for airports will be a key theme.

Tourism Marketing Management

You will explore markets from the perspective of a manager while developing your skills for effective use and control of marketing functions within tourism operations. You will learn more about planning, control and the components of the marketing mix in the broader context of internal and external environments.

Adventure Tourism

You will learn about the niches within global adventure, examining the key features of various sectors. This will build your understanding and appreciation of the many elements that make up the global adventure tourism industry as well as introducing you to possible directions for career paths.

Voluntary Initiative

The voluntary sector is one of the most dynamic sectors worldwide. You will have the opportunity to work on a volunteer project within a private, public or community organisation and see how they market themselves and compete for resources with other voluntary projects. You will be able to reflect on your experiences as well as develop your personal and professional skills within a working environment.

Creative Communications

The skills of effective communication are vital to successful management. This stimulating module is invaluable to a range of business aspects such as product launches, brand promotions, travel and food journalism and exhibition guidance. You will be encouraged to discuss the effectiveness of words and images when communicating intended messages, while the module will also enable you to critically appreciate the complexities of the communication process.

Enterprise Start-up Studies

This module provides an insight into the key issues a new business needs to consider before starting up the enterprise. Emphasis is placed on you undertaking research into such areas as market trends, target audience, location analysis and resource requirements, in order to justify the customer demand and feasibility of their product/service. This module also provides an insight into the marketing communication tools a new business employs in order to showcase their product/service to their target audience(s).

Cruise Operations

The cruise industry is one of the fastest-growing and most dynamic sectors in tourism. Customers will select a cruise ship based on its products, services and entertainment. Cruises today are perceived as exciting thanks to the extensive range of activities they now offer, so you will look at how these ships are designed, the geographical areas they choose to sail in and the influence of regulatory bodies.

Core Modules

International Tourism Policy

As tourism has increasingly developed on a global scale, international organisations have developed a growing interest in tourism and new structures have evolved to guide tourism development on an international scale. In addition, national governments are moving towards worldwide economic and political cooperation and coordination. The resulting international policies and structures constitute the context of the management and development of the macro tourism environment. This module therefore examines international policy frameworks that influence tourism development, the key players involved within this process, the implications for national and supranational tourism plans and policies and, ultimately, how to sustain competitive destinations within these frameworks.

Managing Tourism Activity

This module examines a range of contemporary, controversial and provocative themes impacting upon tourism, and you will evaluate different strategies implemented by tourism providers and destinations. You will look at how to drive sustainable, ethical and responsible tourism within a dynamic environment.

Tourism Crisis Management

The tourism industry can be susceptible to 'shocks' fuelled by political, economic, social and environmental factors, and a downturn in demand can be catastrophic for a destination. You will examine the volatility of tourism's international environment, the impact of unexpected events on tourism activity and tourist flows, and devise tourism crisis management plans and evaluate recovery strategies.

Plus one option from:

Financial Strategy

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

Anthropology of Tourism

This is an introduction to the discipline of anthropological studies to help you examine your own cultural values, norms and behaviour. You will juxtapose these with an understanding of other cultures and how it impacts these values. This module will benefit you if you are looking to go into future roles in expedition leadership or travel.

Destination Management

You will study tourist destinations in the context of social, economic and environmental change. You will look at destinations from the perspective of visitors and hosts while examining the effectiveness of the strategies employed to maximise the benefits to all stakeholders.

International Marketing

We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.

Dark and Thanatourism Management

You will study a niche, yet important, component of the tourist attraction and exhibition sector. You will draw upon current thinking and research as well as incorporating up-to-date industry trends and examples linking into history, society, politics, ethics and the future of the industry.

Adventure Tourism Issues and Futures

You will critically explore current issues within the adventure tourism industry, gaining an understanding of the impact of these issues and how they might be managed in the future, developing innovation and creativity in the industry.

Festivals and Events Tourism

You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand the importance of the links between heritage, culture, the arts and festivals, and you will look at promoting and enhancing destinations as part of a regional tourism strategy.

Research option:

Research Project

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

Enterprise and Innovation Showcase

This will provide you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will research a new business product, service or system within food and beverage enterprises and develop it into an idea that you can exhibit at an event to your peers and industry professionals.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

Level 5 (Year 2)

Academic: A relevant HNC, Certificate of Higher Education or a higher level qualification in the areas of Tourism Management or Tourism Business Management, with 120 credits.

Level 6 (Year 3)

Academic: A relevant HND or a foundation degree in the areas of Tourism Management or Tourism Business Management, with 240 credits.

EU/international students

Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 60 for Year 2 or 120 for Year 3 ECTS or equivalent (European Credit Transfer).

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or complete our enquiry form:

Enquiry Form

Key information

Teaching and assessment


In light of COVID-19, we have made some changes to the way we deliver our teaching. We are continually following the guidelines and measures put in place by the UK Government to ensure our students and staff are safe on campus, whilst remaining committed to providing high-quality education. The information below explains how teaching will take place in semester 2 (or semester 1 for those joining us in January).


Estimated breakdown of assessment for this course:

  • Coursework – 34%
  • Practical assessment – 33%
  • Independent research project – 33%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.


As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Tuition fees

UK/EU students

If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.

International students

If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.

If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.

UCBconnect - meet other students on your course

Starting university is an exciting time, but we understand that it can sometimes feel a little daunting. To support you, we have created a platform called UCBconnect, where you can meet other students who have applied for the same course at University College Birmingham, before you start studying here.

As soon as you have been made an offer, you will be sent an invitation via text and email to complete your user registration and join UCBconnect. For more information, please visit

Latest updates

Join the conversation and check out the latest updates from our Department of Hospitality and Tourism.

UCB Hospitality
UCB Tourism



of graduate employers say relevant experience is essential to getting a job with them

Work experience

Work experience is vital for learning how to apply your training in the real world and for building your confidence and skills before you finish your course – and it may even lead to a job when you graduate. Our hired@UCB team can help you find suitable work experience.

We encourage students on our BSc International Tourism Management top-up course to gain work experience throughout your studies.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • Hotel Coeur des Montagnes (France)
  • Hotel Alhambra Palace (Spain)
  • Lisbon Bike Tour and Outdoors (Portugal)
  • Hilton Birmingham Metropole (Birmingham)
  • Diamond Travel (Birmingham)
Due to the ongoing coronavirus pandemic, please be aware that opportunities to travel abroad for placements, project work or residential trips may be affected by government travel restrictions. Please visit our updates and FAQs page for information.

So far, I mostly enjoy the seminars and lectures as they are all interesting and educational, my favourite module being Developing People in Tourism. Our lecturer makes sure we understand everything and involves us, asks us important questions, helps us with our assignments and points us in the right direction.

Petra Kohoutova International Tourism Management BSc (Hons) [Now BA (Hons)]

Career opportunities

The example roles and salaries below are intended as a guide only.

Tour manager

Average Salary: £27,500

Tourism officer

Average Salary: £24,500

Marketing executive

Average salary: £26,500 – £30,500

Digital marketer

Average Salary: £30,000

Project manager (graduate)

Average Salary: £39,197

Product manager (postgraduate)

Average Salary: £47,500

Want to take your studies to the next level? Completing the BSc (Hons) degree will enable you to move onto our postgraduate courses such as International Tourism Management MSc/PGDip, Hospitality with Tourism Management MSc/PGDip (Pathway A) or Global Meetings and Events Management MSc/PGDip. If you are interested in teaching, you could also progress onto our PGCE course.


We are here to support your career goals every step of the way. 


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Luísa’s Story

Luísa is excelling in her career, currently managing an IT support team that ensures healthcare workers have critical data at their fingertips.  

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