of graduate employers say relevant experience is essential to getting a job with them
Why should I choose this course?
- RESIDENTIAL VISIT – Gain unique industry insight by undertaking an overseas project, with essential trip costs covered by the University – past destinations have included Barcelona, Prague, Budapest, Cyprus, New York and The Gambia
- SPECIALISE YOUR STUDIES – Select from an extensive range of optional modules in order to tailor your studies to match your career aims
- IN-DEPTH RESEARCH – Choose an area of the international tourism industry that interests you to analyse in detail for your final independent research project
- INDUSTRY APPROVED – Study at an ITT Centre of Excellence, with enrichment opportunities available including tourism and travel industry events on campus
Students on our tourism courses at University College Birmingham have access to outstanding simulation facilities in our brand new Aviation and Tourism Suite. Our learning spaces on campus also provide ideal environments to build your knowledge, from lecture theatres to interactive group working spaces and extensive library resources.
Our new Aviation and Tourism Suite features a state-of-the-art mock plane cabin, as well as check-in areas and Galileo GDS system for training students
Our campus buildings feature lecture theatres equipped with the latest technology, as well as comfortable tutorial and seminar rooms and private meeting rooms
Located in our McIntyre House campus, ThinkSpace features glazed study pods to discuss group projects and glass wipe boards to mind-map your ideas
Our new £44 million Moss House campus includes an exhibition space to showcase your work to assessors and prospective employers, as well as our Enterprise Hive service which helps budding entrepreneurs with start-ups
Our library facilities offer more than 50,000 print resources and over 60 million digital resources, with expert support from qualified library professionals and research specialists
Note: If you are transferring onto the course at Level 5, there may be some variations in the modules you will study.
- Level 5 (transfer)
- Level 6 (top-up)
Destination Planning and Development
Tourism is one of the fastest-growing economic activities in the world, and destination success is often due to a balanced product portfolio. You will examine why certain destinations are selected, institutional arrangements, audits and developing a destination product portfolio in order to achieve success.
Leading People in Tourism
This module provides an understanding of the skill sets required to lead people within the tourism sector. You will receive training planning documentation to help you develop an appreciation of the factors and processes involved to plan, deliver and evaluate a training package.
Sustainable Tourism Management
The continued growth of tourism has increased visitors and activities, which has prompted debates on its socio-economic contributions and the impact it has on the environment as well as the new challenges that face organisations. You will undertake conceptual analysis of tourism sustainability, examining the role of stakeholders to assess the effectiveness of current tourism policies for destinations, local communities and the environment.
The Tourist Experience
This module helps you develop an awareness of multiple perspectives and agendas for understanding tourism. The module explores the expectations of tourists at all stages of the tourist experience and the role of different stakeholders in managing the tourist experience. Overall the module adopts a multi-disciplinary approach drawing primarily on research from the social sciences – particularly sociology and psychology – in analysing tourism as a social phenomenon, preparing you for the anthropology module at Level 6, and for future work within the tourism industry.
You will learn how to apply research within the industry to support decision making by studying multiple perspectives and industry agendas. You will be encouraged to challenge research and data through systematic analysis. The enquiring approach will enable you to view research as a tentative process, to be revised and reconsidered.
Plus one option from:
Based upon well-established events planning models, you will gain a sound understanding of the implementation and evaluation of festivals and special events. You will look at growth and development trends, related policy issues and the overall role of events in tourism and leisure. Event typologies and the scope of events will be reviewed and the impacts on residents and visitors will be considered.
Responsible Nature-based Tourism
You will study nature-related tourism in both urban and rural environments, examining the characteristics of these destinations in social, ecological and political contexts. You will also learn about the many issues facing nature tourism as well as current strategies that cover the countryside, inland water, coastal and urban environments.
Social Media in Aviation and Tourism
In social media, the consumer markets a product or service to other consumers, and this mode of communication is increasingly prevalent in the aviation and tourism industry. You will be provided with the knowledge to understand and operate social media within the industry and its impact as a powerful promotional tool.
Tourism Operations Management
Managing a tourism operation means encountering daily challenges that have to be managed effectively and efficiently, so you will look at elements such as capacity and crowd management, location decisions, pricing and service quality. You will also get an overview of the tour operations distribution network through practical activities and industry scenarios.
Dark tourism is the act of travelling to sites of disaster, death and the macabre. The discipline and interest has grown over the last decade, so you will develop an appreciation of the scope of this niche sector, focusing on the theoretical evolution of dark tourism, the breadth of dark attractions and the challenges facing both site managers and tourists.
You will explore the airport planning environment, evaluating everything from the impact of airport systems on development to considering the micro aspects of terminal and satellite infrastructure. You will look at enhancing the passenger experience, ensuring safety and how to generate revenue streams. Developing awareness of the changing planning landscape for airports will be a key theme.
Tourism Marketing Management
You will explore markets from the perspective of a manager while developing your skills for effective use and control of marketing functions within tourism operations. You will learn more about planning, control and the components of the marketing mix in the broader context of internal and external environments.
You will learn about the niches within global adventure, examining the key features of various sectors. This will build your understanding and appreciation of the many elements that make up the global adventure tourism industry as well as introducing you to possible directions for career paths.
The voluntary sector is one of the most dynamic sectors worldwide. You will have the opportunity to work on a volunteer project within a private, public or community organisation and see how they market themselves and compete for resources with other voluntary projects. You will be able to reflect on your experiences as well as develop your personal and professional skills within a working environment.
The skills of effective communication are vital to successful management. This stimulating module is invaluable to a range of business aspects such as product launches, brand promotions, travel and food journalism and exhibition guidance. You will be encouraged to discuss the effectiveness of words and images when communicating intended messages, while the module will also enable you to critically appreciate the complexities of the communication process.
Enterprise Start-up Studies
This module provides an insight into the key issues a new business needs to consider before starting up the enterprise. Emphasis is placed on you undertaking research into such areas as market trends, target audience, location analysis and resource requirements, in order to justify the customer demand and feasibility of their product/service. This module also provides an insight into the marketing communication tools a new business employs in order to showcase their product/service to their target audience(s).
The cruise industry is one of the fastest-growing and most dynamic sectors in tourism. Customers will select a cruise ship based on its products, services and entertainment. Cruises today are perceived as exciting thanks to the extensive range of activities they now offer, so you will look at how these ships are designed, the geographical areas they choose to sail in and the influence of regulatory bodies.
International Tourism Policy
As tourism has increasingly developed on a global scale, international organisations have developed a growing interest in tourism and new structures have evolved to guide tourism development on an international scale. In addition, national governments are moving towards worldwide economic and political cooperation and coordination. The resulting international policies and structures constitute the context of the management and development of the macro tourism environment. This module therefore examines international policy frameworks that influence tourism development, the key players involved within this process, the implications for national and supranational tourism plans and policies and, ultimately, how to sustain competitive destinations within these frameworks.
Managing Tourism Activity
This module examines a range of contemporary, controversial and provocative themes impacting upon tourism, and you will evaluate different strategies implemented by tourism providers and destinations. You will look at how to drive sustainable, ethical and responsible tourism within a dynamic environment.
Tourism Crisis Management
The tourism industry can be susceptible to 'shocks' fuelled by political, economic, social and environmental factors, and a downturn in demand can be catastrophic for a destination. You will examine the volatility of tourism's international environment, the impact of unexpected events on tourism activity and tourist flows, and devise tourism crisis management plans and evaluate recovery strategies.
Plus one option from:
An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.
Anthropology of Tourism
This is an introduction to the discipline of anthropological studies to help you examine your own cultural values, norms and behaviour. You will juxtapose these with an understanding of other cultures and how it impacts these values. This module will benefit you if you are looking to go into future roles in expedition leadership or travel.
You will study tourist destinations in the context of social, economic and environmental change. You will look at destinations from the perspective of visitors and hosts while examining the effectiveness of the strategies employed to maximise the benefits to all stakeholders.
We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.
Dark and Thanatourism Management
You will study a niche, yet important, component of the tourist attraction and exhibition sector. You will draw upon current thinking and research as well as incorporating up-to-date industry trends and examples linking into history, society, politics, ethics and the future of the industry.
Adventure Tourism Issues and Futures
You will critically explore current issues within the adventure tourism industry, gaining an understanding of the impact of these issues and how they might be managed in the future, developing innovation and creativity in the industry.
Festivals and Events Tourism
You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand the importance of the links between heritage, culture, the arts and festivals, and you will look at promoting and enhancing destinations as part of a regional tourism strategy.
You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.
Enterprise and Innovation Showcase
This will provide you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will research a new business product, service or system within food and beverage enterprises and develop it into an idea that you can exhibit at an event to your peers and industry professionals.
The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.
Level 5 (Year 2)
Academic: A relevant HNC, Certificate of Higher Education or a higher level qualification in the areas of Tourism Management or Tourism Business Management, with 120 credits.
Level 6 (Year 3)
Academic: A relevant HND or a foundation degree in the areas of Tourism Management or Tourism Business Management, with 240 credits.
Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 60 for Year 2 or 120 for Year 3 ECTS or equivalent (European Credit Transfer).
If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or send an email:
Teaching and assessment
In light of COVID-19, we have made some changes to the way we deliver our teaching. We are continually following the guidelines and measures put in place by the UK Government to ensure our students and staff are safe on campus, whilst remaining committed to providing high-quality education. The information below explains how teaching will take place in semester 2 (or semester 1 for those joining us in January).
Estimated breakdown of assessment for this course:
- Coursework – 34%
- Practical assessment – 33%
- Independent research project – 33%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.
As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.
If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.
If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.
If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.
This course is accredited by the University of Birmingham.
University College Birmingham is a recognised Institute of Travel and Tourism Centre of Excellence.
Accreditations, endorsements and partnerships
University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.
Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.
We encourage students on our BSc International Tourism Management top-up course to gain work experience throughout your studies.
Work alongside experts in your sector
A snapshot of some of the employers we have worked with:
- Hotel Coeur des Montagnes (France)
- Hotel Alhambra Palace (Spain)
- Lisbon Bike Tour and Outdoors (Portugal)
- Hilton Birmingham Metropole (Birmingham)
- Diamond Travel (Birmingham)
So far, I mostly enjoy the seminars and lectures as they are all interesting and educational, my favourite module being Developing People in Tourism. Our lecturer makes sure we understand everything and involves us, asks us important questions, helps us with our assignments and points us in the right direction.
The example roles and salaries below are intended as a guide only.
Average Salary: £27,500
Average Salary: £24,500
Average salary: £26,500 – £30,500
Average Salary: £30,000
Project manager (graduate)
Average Salary: £39,197
Product manager (postgraduate)
Average Salary: £47,500
Want to take your studies to the next level? Completing the BSc (Hons) degree will enable you to move onto our International Tourism Management MSc/PGDip course.
We are here to support your career goals every step of the way.
Meet your lecturers
Prof Michelle Callanan
Deputy Dean (School of Business, Tourism & Creative Industries)Meet Michelle