of graduate employers say relevant experience is essential to getting a job with them
Why should I choose this course?
- RESIDENTIAL VISIT – Gain unique industry insight by undertaking an overseas project, with essential trip costs covered by the University – past destinations have included Barcelona, Prague, Budapest, Cyprus, New York and The Gambia
- SPECIALISE YOUR STUDIES – Select from an extensive range of optional modules in order to tailor your studies to match your career aims
- IN-DEPTH RESEARCH – Choose an area of the international tourism industry that interests you to analyse in detail for your final independent research project
- INDUSTRY APPROVED – Study at an ITT Centre of Excellence, with enrichment opportunities available including tourism and travel industry events on campus
Students on our tourism courses at University College Birmingham have access to outstanding simulation facilities in our brand new Aviation and Tourism Suite. Our learning spaces on campus also provide ideal environments to build your knowledge, from lecture theatres to interactive group working spaces and extensive library resources.
Our new Aviation and Tourism Suite features a state-of-the-art mock plane cabin, as well as check-in areas and Galileo GDS system for training students
Our campus buildings feature lecture theatres equipped with the latest technology, as well as comfortable tutorial and seminar rooms and private meeting rooms
Located in our McIntyre House campus, ThinkSpace features glazed study pods to discuss group projects and glass wipe boards to mind-map your ideas
Our new £44 million Moss House campus includes an exhibition space to showcase your work to assessors and prospective employers, as well as our Enterprise Hive service which helps budding entrepreneurs with start-ups
Our library facilities offer more than 50,000 print resources and over 60 million digital resources, with expert support from qualified library professionals and research specialists
Note: If you are transferring onto the course at Level 5, there may be some variations in the modules you will study.
International Tourism Policy
As tourism has increasingly developed on a global scale, international organisations have developed a growing interest in tourism and new structures have evolved to guide tourism development on an international scale. In addition, national governments are moving towards worldwide economic and political cooperation and coordination. The resulting international policies and structures constitute the context of the management and development of the macro tourism environment. This module therefore examines international policy frameworks that influence tourism development, the key players involved within this process, the implications for national and supranational tourism plans and policies and, ultimately, how to sustain competitive destinations within these frameworks.
Managing Tourism Activity
This module examines a range of contemporary, controversial and provocative themes impacting upon tourism, and you will evaluate different strategies implemented by tourism providers and destinations. You will look at how to drive sustainable, ethical and responsible tourism within a dynamic environment.
Tourism Crisis Management
The tourism industry can be susceptible to 'shocks' fuelled by political, economic, social and environmental factors, and a downturn in demand can be catastrophic for a destination. You will examine the volatility of tourism's international environment, the impact of unexpected events on tourism activity and tourist flows, and devise tourism crisis management plans and evaluate recovery strategies.
Plus one option from:
An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.
Anthropology of Tourism
This is an introduction to the discipline of anthropological studies to help you examine your own cultural values, norms and behaviour. You will juxtapose these with an understanding of other cultures and how it impacts these values. This module will benefit you if you are looking to go into future roles in expedition leadership or travel.
You will study tourist destinations in the context of social, economic and environmental change. You will look at destinations from the perspective of visitors and hosts while examining the effectiveness of the strategies employed to maximise the benefits to all stakeholders.
We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.
Dark and Thanatourism Management
You will study a niche, yet important, component of the tourist attraction and exhibition sector. You will draw upon current thinking and research as well as incorporating up-to-date industry trends and examples linking into history, society, politics, ethics and the future of the industry.
Adventure Tourism Issues and Futures
You will critically explore current issues within the adventure tourism industry, gaining an understanding of the impact of these issues and how they might be managed in the future, developing innovation and creativity in the industry.
Festivals and Events Tourism
You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand the importance of the links between heritage, culture, the arts and festivals, and you will look at promoting and enhancing destinations as part of a regional tourism strategy.
You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.
Enterprise and Innovation Showcase
This will provide you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will research a new business product, service or system within food and beverage enterprises and develop it into an idea that you can exhibit at an event to your peers and industry professionals.
The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.
Level 5 (Year 2)
Academic: A relevant HNC, Certificate of Higher Education or a higher level qualification in the areas of Tourism Management or Tourism Business Management, with 120 credits.
Level 6 (Year 3)
Academic: A relevant HND or a foundation degree in the areas of Tourism Management or Tourism Business Management, with 240 credits.
Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 60 for Year 2 or 120 for Year 3 ECTS or equivalent (European Credit Transfer).
Teaching and assessment
Below sets out our intention for how teaching will look in the 2021/2022 academic year for each level/year of this course. You can view more information on our teaching plans here.
Estimated breakdown of assessment for this course:
- Coursework – 34%
- Practical assessment – 33%
- Independent research project – 33%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.
As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.
If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.
If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.
If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.
UCBconnect - meet other students on your course
Starting university is an exciting time, but we understand that it can sometimes feel a little daunting. To support you, we have created a platform called UCBconnect, where you can meet other students who have applied for the same course at University College Birmingham, before you start studying here.
As soon as you have been made an offer, you will be sent an invitation via text and email to complete your user registration and join UCBconnect. For more information, please visit ucb.ac.uk/ucbconnect.
This course is accredited by the University of Birmingham.
University College Birmingham is a recognised Institute of Travel and Tourism Centre of Excellence.
Accreditations, endorsements and partnerships
University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.
Work experience is vital for learning how to apply your training in the real world and for building your confidence and skills before you finish your course – and it may even lead to a job when you graduate. Our hired@UCB team can help you find suitable work experience.
We encourage students on our BSc International Tourism Management top-up course to gain work experience throughout your studies.
Work alongside experts in your sector
A snapshot of some of the employers we have worked with:
- Hotel Coeur des Montagnes (France)
- Hotel Alhambra Palace (Spain)
- Lisbon Bike Tour and Outdoors (Portugal)
- Hilton Birmingham Metropole (Birmingham)
- Diamond Travel (Birmingham)
So far, I mostly enjoy the seminars and lectures as they are all interesting and educational, my favourite module being Developing People in Tourism. Our lecturer makes sure we understand everything and involves us, asks us important questions, helps us with our assignments and points us in the right direction.
The example roles and salaries below are intended as a guide only.
Average Salary: £27,500
Average Salary: £24,500
Average salary: £26,500 – £30,500
Average Salary: £30,000
Project manager (graduate)
Average Salary: £39,197
Product manager (postgraduate)
Average Salary: £47,500
Want to take your studies to the next level? Completing the BSc (Hons) degree will enable you to move onto our postgraduate courses such as International Tourism Management MSc/PGDip, Hospitality with Tourism Management MSc/PGDip (Pathway A) or Global Meetings and Events Management MSc/PGDip. If you are interested in teaching, you could also progress onto our PGCE course.
We are here to support your career goals every step of the way.
Meet your lecturers
Prof Michelle Callanan
Deputy Dean (School of Business, Tourism & Creative Industries)Meet Michelle