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BA (Hons) Top-up

Accredited by University College Birmingham



BA (Hons)


1 year FT






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Hospitality and Tourism
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Develop an industry specialism with a range of optional modules

Work on live projects with an emphasis on problem-solving and decision-making

Become part of an industry that has grown into a global phenomenon over the past 70 years. Designed for anyone who has previously studied a relevant subject (up to Level 5), our International Tourism Business Management top-up degree will help you develop the essential business management skills that are highly sought after in the international tourism industry.

Expanding upon your existing knowledge and abilities, this tourism top-up degree will teach you how to analyse tourism trends, operate within a turbulent environment and develop innovative, creative strategies to compete in the marketplace. You will work on live industry projects as well as gaining specialist knowledge by choosing from a range of optional modules and undertaking your own research project.

University College Birmingham has outstanding links with the tourism and travel industries to support and enrich your studies. We are a recognised Institute of Travel and Tourism (ITT) Centre of Excellence, while this top-up course is also accredited by the Institute of Hospitality.

Why should I choose this course?

  • PRACTICAL APPLICATION – Apply your training to the real world by working on live projects in association with our industry networks
  • SPECIALISE YOUR STUDIES – Select from our portfolio of optional modules and take on an independent research project covering an area of the industry that interests you
  • INDUSTRY APPROVED – Study at an ITT Centre of Excellence and gain professional recognition with a degree accredited by the Institute of Hospitality

Our facilities

Students on our tourism courses at University College Birmingham have access to outstanding simulation facilities in our brand new Aviation and Tourism Suite. Our learning spaces on campus also provide ideal environments to build your knowledge, from lecture theatres to interactive group working spaces and extensive library resources.

Aviation and Tourism Suite

Take a look around our Aviation and Tourism Suite that features exciting simulation facilities for students on our aviation, travel and tourism courses.

Find out more

Course breakdown

  • Modules

Core modules

Managing Tourism Activity

This module examines a range of contemporary, controversial and provocative themes impacting upon tourism and you will evaluate different strategies implemented by tourism providers and destinations. You will look at how to drive sustainable, ethical and responsible tourism within a dynamic environment.

Tourism Crisis Management

The tourism industry can be susceptible to 'shocks' fuelled by political, economic, social and environmental factors, and a downturn in demand can be catastrophic for a destination. You will examine the volatility of tourism's international environment, the impact of unexpected events on tourism activity and tourist flows, and devise tourism crisis management plans and evaluate recovery strategies.

Plus one option from:

Financial Strategy

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

Anthropology of Tourism

This is an introduction to the discipline of anthropological studies to help you examine your own cultural values, norms and behaviour. You will juxtapose these with an understanding of other cultures and how it impacts these values. This module will benefit you if you are looking to go into future roles in expedition leadership or travel.

Destination Management

You will study tourist destinations in the context of social, economic and environmental change. You will look at destinations from the perspective of visitors and hosts while examining the effectiveness of the strategies employed to maximise the benefits to all stakeholders.

Organisational Learning in Tourism

By developing a business proposal, you will gain an appreciation of the business challenges currently being faced by the travel and tourism sectors, analysing the role of various strategies within the industry. Not only will this module give you practical insight into strategic practices, it will also develop your skills ready for full-time employment.

Dark and Thanatourism Management

You will study a niche, yet important, component of the tourist attraction and exhibition sector. You will draw upon current thinking and research as well as incorporating up-to-date industry trends and examples linking into history, society, politics, ethics and the future of the industry.

Adventure Tourism Issues and Futures

You will critically explore current issues within the adventure tourism industry, gaining an understanding of the impact of these issues and how they might be managed in the future, developing innovation and creativity in the industry.

Festivals and Events Tourism

You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand that the links between heritage, culture, the arts and festivals are very important, and you will look at promoting and enhancing destinations as part of a regional tourism strategy.

International Marketing

We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.

Plus one option from:

Research Project

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

Enterprise and Innovation Showcase

This will provide you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will research a new business product, service or system within food and beverage enterprises and develop it into an idea that you can exhibit at an event to your peers and industry professionals.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

Entry requirements

Academic: A relevant HND or a foundation degree in the areas of Tourism Management or Tourism Business Management, with 240 credits.

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can complete our enquiry form here or call us on 0121 604 1040

EU/international students

Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or complete our enquiry form:

Enquiry Form

Key information

Teaching and assessment


Below sets out our intention for how teaching will look in the 2021/2022 academic year for each level/year of this course. You can view more information on our teaching plans here.


Estimated breakdown of assessment for this top-up course:

  • Coursework – 92%
  • Practical assessment – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.


As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Tuition fees

UK/EU students

If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.

International students

If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.

If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.

UCBconnect - meet other students on your course

Starting university is an exciting time, but we understand that it can sometimes feel a little daunting. To support you, we have created a platform called UCBconnect, where you can meet other students who have applied for the same course at University College Birmingham, before you start studying here.

As soon as you have been made an offer, you will be sent an invitation via text and email to complete your user registration and join UCBconnect. For more information, please visit

Latest updates

Join the conversation and check out the latest updates from our Department of Hospitality and Tourism.

UCB Hospitality
UCB Tourism



of graduate employers say relevant experience is essential to getting a job with them

Work experience

Work experience is vital for learning how to apply your training in the real world and for building your confidence and skills before you finish your course – and it may even lead to a job when you graduate. Our hired@UCB team can help you find suitable work experience.

We encourage students on our BA International Tourism Business Management top-up course to gain work experience throughout your studies.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • Hotel Istra (Croatia)
  • ClubHouse Adria (Croatia)
  • Greenwich Golf and Country Club (USA)
  • Comptoir Libanais (Birmingham)
  • Harvester (Kingswinford)
Due to the ongoing coronavirus pandemic, please be aware that opportunities to travel abroad for placements, project work or residential trips may be affected by government travel restrictions. Please visit our updates and FAQs page for information.

The University is well-known for its tourism courses because of the number of opportunities it offers to students. The residentials organised have been a real highlight. While they are all closely linked to your modules, you also still get time to explore destinations fully and make some unforgettable memories.

Maria Balitska International Tourism Business Management BA (Hons)

Career opportunities

The example roles and salaries below are intended as a guide only.

Event manager

Average Salary: £33,000

Marketing executive

Average salary: £26,500 – £30,500

Tourism officer

Average Salary: £24,500

Project manager (graduate)

Average Salary: £39,197

Tour manager

Average Salary: £27,500

Travel agency manager

Average Salary: £35,000

Want to take your studies to the next level? Completing the BA (Hons) degree will enable you to move onto our postgraduate courses such as International Tourism Management MSc/PGDip, Hospitality with Tourism Management MSc/PGDip (Pathway A) or Global Meetings and Events Management MSc/PGDip. If you are interested in teaching, you could also progress onto our PGCE course.


We are here to support your career goals every step of the way. 


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James’ Story

James’ degree has been so invaluable, his zero calorie sauces and syrups company is on course for an eight-figure turnover.

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