HOSPITALITY WITH EVENTS MANAGEMENT

BA (Hons) Top-up

Accredited by the University of Birmingham

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Course Award

BA (Hons)

Duration

1 year FT

UCAS Code

N894

Placement

Opportunities available

Entry

September (2021)

Fees

View Fees

College of Food and Hospitality Management
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Optional modules allow you to tailor your studies to match your interests

Global reputation within the industry for hospitality-related degrees

Are you fascinated by the world of hospitality and events? Designed for anyone who has previously studied a relevant subject (up to Level 5), our Hospitality with Events Management top-up degree will expand upon your existing knowledge and skills, moulding you into an expert in both fields to help kick-start your career in event hospitality.

Accredited by the Institute of Hospitality, this top-up course will build on your understanding of the hospitality industry while looking in detail at how different venues manage operations and stage events. Studying at University College Birmingham puts you at the heart of a city with a vibrant hospitality and events industry, featuring major venues which host an array of concerts, festivals and more.

As part of our hospitality and events top-up course, you will have the opportunity to plan and run your very own hospitality event, giving you the managerial experience you need to succeed in your future career. You will also be able to specialise in areas of the industry that interest you through our variety of optional modules as well as an independent research project.

Currently studying a HND or Foundation degree? Join our Aspire Vocational top-up webinars to explore the benefits of studying a top-up degree. Find out more here.

Why should I choose this course?

  • PRACTICAL APPLICATION – Test your skills by creating your own hospitality event, overseeing everything from marketing and publicity to catering, staffing, finance and operations
  • SPECIALISE YOUR STUDIES – Develop a specialism by picking from a range of optional modules, from international marketing to adventure events and financial strategy
  • INDUSTRY APPROVED – Gain additional industry recognition by graduating with a degree accredited by the Institute of Hospitality
  • TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes

Our facilities

University College Birmingham is renowned for its outstanding food and hospitality training facilities. Our two award-winning restaurants on campus provide the perfect environment for students on our hospitality courses to boost their skills across different service styles.

Course breakdown

  • Modules

Core Modules

Hospitality Operations Management

You will evaluate and apply operations management concepts and techniques to hospitality operations in an international context. You will look at quality and performance management within the industry and how effective management leads to strategic objectives.

Winning Events Contracts

You will have the opportunity to explore, analyse and assess the creative processes which contribute to the production of events and innovative event management. You will learn how to pitch a creative and effective bid in order to win a contract by using a range of communication tools to develop new concepts and techniques.

Plus one option from:

Financial Strategy

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

Strategic Human Resources Management

In order to offer meaningful career pathways, what sort of strategies should a business consider? How can it meet the challenges it faces while creating an environment that retains talented employees? You will be exploring contemporary strategies in HR that shape benchmark employers in the industry.

Global Marketing Solutions

This module aims to promote an understanding of the complexity and issues an organisation faces when attempting to enter overseas markets. Organisations increasingly operate in diverse and less understood market environments and emphasis will be placed on identifying the challenges presented by breaking into new markets. The module aims to highlight the practicalities of marketing products and services in new international markets and developing the skills required for exploiting new overseas market opportunities.

Festivals and Events Tourism

You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand that the links between heritage, culture, the arts and festivals are very important, and you will look at promoting and enhancing destinations as part of a regional tourism strategy.

Cross-cultural and Global Management in Hospitality

You will explore the ways in which a culturally diverse organisation can make use of a diverse range of perspectives offered by international team members and their varied expertise. You will focus on employees who have a global perspective in achieving success for their organisation by implementing international strategy with an awareness of cross-cultural differences.

Hospitality Crisis Strategy

Crises pose a serious threat to hospitality corporations' reputation and their physical and financial health. Working within hospitality in the current turbulent global environment will bring operational challenges which can often lead to a crisis occurring. This module covers the skills and knowledge a hospitality manager will need in the formulation of a strategic crisis management plan in dealing with crises. This will be carried out both through exploration of the subject and application of theory to real-life scenarios. You will learn a variety of practical skills which you can apply within industry.

Hospitality Retail

You will explore the success of independent and chain organisations, including fast food operations and high street coffee enterprises. You will investigate businesses through online research and personal experience to identify value propositions. This will support your understanding of how brand management, service technology and social media are being used and adapted to meet changing consumer expectations.

Personal Effectiveness and Behavioural Skills

You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.

Research option:

Research Project

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

Enterprise and Innovation Showcase

This will provide you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will research a new business product, service or system within food and beverage enterprises and develop it into an idea that you can exhibit at an event to your peers and industry professionals.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

Entry requirements

Academic: A relevant HND or a foundation degree in the areas of Hospitality Management or Events Management, with 240 credits.

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or email direct@ucb.ac.uk

EU/international students

Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or send an email:

EU: euadmissions@ucb.ac.uk

International: international@ucb.ac.uk

Key information

Teaching and assessment

Teaching

In light of COVID-19, we have made some changes to the way we deliver our teaching. We are continually following the guidelines and measures put in place by the UK Government to ensure our students and staff are safe on campus, whilst remaining committed to providing high-quality education. The information below explains how teaching will take place in semester 2 (or semester 1 for those joining us in January).

Assessment

Estimated breakdown of assessment for this top-up course:

  • Coursework – 55%
  • Practical assessment – 37%
  • Written examination – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Kick-Start

As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Tuition fees

UK/EU students

If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.

International students

If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.

If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.

Percentage
70%

of graduate employers say relevant experience is essential to getting a job with them

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.

We encourage students on our BA Hospitality with Events Management top-up course to gain work experience throughout your studies.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • The Sea Pines Resort (South Carolina)
  • Westin Hilton Head Island Resort and Spa (South Carolina)
  • Ritz Carlton (Naples, Florida and Colorado)
  • The Greenwich Country Club (Connecticut)
  • Wequassett (Cape Cod, Massachusetts)
  • The Savoy (London)
  • The Peninsula (Hong Kong)
  • Andrew Brownsword Hotels (whole collection)
  • Fairmont St Andrews (Scotland)
  • Dunboyne Castle Hotel and Spa (Ireland)
  • Ashford Castle (Ireland)

Due to the ongoing coronavirus pandemic, please be aware that opportunities to travel abroad for placements, project work or residential trips may be affected by government travel restrictions. Please visit our updates and FAQs page for information.

The modules have given me insight into aspects of the industry which I'd never have thought of. My favourite module was Management of Food and Beverage Operations, which gave great insight into the organisation of small events, with each group of students tasked with designing and creating an event from scratch.

Jack Chamberlain Hospitality with Events Management BA (Hons)

Career opportunities

The example roles and salaries below are intended as a guide only.

Hotel manager (small hotel or deputy of larger hotel)

£27,500 - £31,000

Conference centre manager

Average Salary: £30,000

Accommodation manager

Average Salary: £31,000

Event manager

Average Salary: £33,000

Catering manager

Average salary: £22,000 - £45,000

Marketing executive

Average salary: £26,500 – £30,500

Want to take your studies to the next level? Completing the BA (Hons) top-up degree will enable you to move onto our Global Meetings and Events Management MSc/PGDip course.

hired@UCB

We are here to support your career goals every step of the way. 

 

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Whitney's Story

Attending a hospitality careers event during her degree quickly led to a foot in the door for budding events planner Whitney.

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