of graduate employers say relevant experience is essential to getting a job with them
Why should I choose this course?
- INDUSTRY APPROVED – Our course is accredited by the Institute of Hospitality, giving you additional professional recognition when you graduate
- SPECIALISE YOUR STUDIES – Choose from an extensive range of optional modules to suit your career aims, including Small Restaurant Management or Innovation and Creativity Management
- PRACTICAL APPLICATION – Put your hospitality skills into practice by working with real customers in our training restaurants on campus
- TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes
University College Birmingham is renowned for its outstanding food and hospitality training facilities. Our two award-winning restaurants on campus provide the perfect environment for students on our hospitality courses to boost their skills across different service styles.
Our training restaurants and industry-standard kitchens provide you with a unique behind-the-scenes view of the hospitality and catering industry during your studies
Open to the public, The Atrium offers a superb fine dining experience in a modern, contemporary setting that ranks alongside top restaurants in Birmingham
Offering a great informal setting for lunch and evening meals, The Brasserie hosts theme nights staged by students on our hospitality degrees
Hospitality Operations Management
You will evaluate and apply operations management concepts and techniques to hospitality operations in an international context. You will look at quality and performance management within the industry and how effective management leads to strategic objectives.
Strategic Hospitality Management
You will learn the full range of strategic management issues encountered when determining the direction of the organisation. You will use analytical tools in the context of service sector-based case studies and learn procedures and techniques for a range of elements taught on this course. You will be able to identify long-term threats and opportunities for organisations in order for it to develop successfully.
Choose 2 optional modules
Personal Effectiveness and Behavioural Skills
You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.
Cross-cultural and Global Management in Hospitality
You will explore the ways in which a culturally diverse organisation can make use of a diverse range of perspectives offered by international team members and their varied expertise. You will focus on employees who have a global perspective in achieving success for their organisation by implementing international strategy with an awareness of cross-cultural differences.
Digital and Social Media Marketing
Digital marketing channels are revolutionising the manner in which all businesses operate and market their business activities. Everyone is looking for opportunities to enhance and support their core marketing communications objectives in this customer-centric multi-channel environment. You will be learning digital marketing principles, the role of social media and how to apply them to create a successful strategy.
An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.
Innovation and Creativity Management in Hospitality and Tourism
The theme for this module is the 'future environment', which gives you the opportunity to explore and analyse the innovation process in the service sector. You will understand that change is an essential component of the managerial process as you develop new products and services for use in the industry.
We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.
Small Restaurant Management
Have you ever imagined what it would be like to own your own restaurant? We will prepare you for the experience by asking you to find a suitable property on the market for your restaurant operations. In a 'Dragons' Den' session, you will present a business plan to a 'financer' who will decide whether or not to support your proposal.
Strategic Human Resources Management
In order to offer meaningful career pathways, what sort of strategies should a business consider? How can it meet the challenges it faces whilst creating an environment that retains talented employees? You will be exploring contemporary strategies in HR that shape benchmark employers in the industry.
Choose 1 optional module
Enterprise and Innovation Showcase
This will provide you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will research a new business product, service or system within service enterprises and develop it into an idea that you candeliver in a professional presentation.
You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.
The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.
Academic: A relevant HND or a foundation degree in the areas of Hospitality, Tourism Management or Tourism Business Management, with 240 credits.
If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or email firstname.lastname@example.org
Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer)
If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or send an email:
Teaching and assessment
Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction.
Teaching – full-time route
Example of a typical teaching week (up to 18 contact hours):
- Large group teaching – 6 hours
- Smaller group teaching – 7 hours
- Tutorials – 2 hours
- Subject advice sessions – 2 hours
- Industrial placement tutorial – 1 hour
You will also need to commit around 20 hours per week for individual study time.
Teaching – part-time route
The part-time timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in semester three.
Example of a typical teaching week (one day per week):
- Smaller group teaching – 5 hours
- Tutorials – 1 hour
You will also need to commit around 10 hours per week for individual study time, though some weeks may require you to extend beyond this, particularly when you are engaged in completing assessments.
Estimated breakdown of assessment for this top-up course:
- Coursework – 58%
- Practical assessment – 34%
- Written examination – 8%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.
As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.
If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.
If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.
If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.
This course is accredited by the University of Birmingham.
This course is accredited by the Institute of Hospitality.
University College Birmingham will be the home of Team Scotland at the 2022 Commonwealth Games.
Accreditations, endorsements and partnerships
University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.
Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.
We encourage students on our BA Hospitality Business Management top-up course to gain work experience throughout your studies.
Work alongside experts in your sector
A snapshot of some of the employers we have worked with:
- The Sea Pines Resort (South Carolina)
- Westin Hilton Head Island Resort and Spa (South Carolina)
- Ritz Carlton (Naples, Florida and Colorado)
- The Greenwich Country Club (Connecticut)
- Wequassett (Cape Cod, Massachusetts)
- The Savoy (London)
- The Peninsula (Hong Kong)
- Andrew Brownsword Hotels (whole collection)
- Fairmont St Andrews (Scotland)
- Dunboyne Castle Hotel and Spa (Ireland)
- Ashford Castle (Ireland)
My ambition is to be a manager in the hospitality industry, either in theatres or hotels. University College Birmingham helped me discover this career path, with the support of the lecturers guiding me to an area in the industry that suited me best.
The example roles and salaries below are intended as a guide only.
Hotel manager (small hotel or deputy of larger hotel)
£27,500 - £31,000
Conference centre manager
Average Salary: £30,000
Average salary: £22,000 - £45,000
Average Salary: £31,000
Restaurant manager (casual dining)
Average Salary: £25,000
Average Salary: £26,500
Want to take your studies to the next level? Completing the BA (Hons) top-up degree will enable you to move onto our International Hospitality Management MSc/PGDip course.
We are here to support your career goals every step of the way.