HOSPITALITY BUSINESS MANAGEMENT

BA (Hons) Top-up

Accredited by the University of Birmingham

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Course Award

BA (Hons)

Duration

1 year FT

UCAS Code

N220

Placement

Opportunities available

Entry

September (2021)

Fees

View Fees

College of Food and Hospitality Management
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Develop an industry specialism, such as small restaurant management or marketing

Take advantage of our 2 award-winning restaurants to increase your expertise

From top hotels and country clubs to exhibition venues and catering services, the world of hospitality offers a vast variety of opportunities for hard-working managers with the right business skills and knowledge. Our Hospitality Business Management top-up degree will enable you to continue developing these attributes alongside further specialist study to help you track down the career you want in the industry.

Designed for anyone who has previously studied a relevant subject (up to Level 5), this final year hospitality top-up course will prepare you for a range of management careers in this sector, both in the UK and overseas. Our wide choice of optional modules will allow you to develop specialist knowledge in areas ranging from financial strategy and human resources management to marketing and social media.

Accredited by the Institute of Hospitality, our top-up degree will enable you to choose an aspect of the international hospitality industry that interests you as the focus of your research project, giving you in-depth knowledge that you can relate to your future career. You will also have the chance to boost your practical hospitality skills in our award-winning restaurants on campus.

Why should I choose this course?

  • INDUSTRY APPROVED – Our course is accredited by the Institute of Hospitality, giving you additional professional recognition when you graduate
  • SPECIALISE YOUR STUDIES – Choose from an extensive range of optional modules to suit your career aims, including Small Restaurant Management or Innovation and Creativity Management
  • PRACTICAL APPLICATION – Put your hospitality skills into practice by working with real customers in our training restaurants on campus
  • TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes

Our facilities

University College Birmingham is renowned for its outstanding food and hospitality training facilities. Our two award-winning restaurants on campus provide the perfect environment for students on our hospitality courses to boost their skills across different service styles.

Course breakdown

  • Modules

Core Modules

Hospitality Operations Management

You will evaluate and apply operations management concepts and techniques to hospitality operations in an international context. You will look at quality and performance management within the industry and how effective management leads to strategic objectives.

Strategic Hospitality Management

You will learn the full range of strategic management issues encountered when determining the direction of the organisation. You will use analytical tools in the context of service sector-based case studies and learn procedures and techniques for a range of elements taught on this course. You will be able to identify long-term threats and opportunities for organisations in order for it to develop successfully.

Choose 2 optional modules

Personal Effectiveness and Behavioural Skills

You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.

Cross-cultural and Global Management in Hospitality

You will explore the ways in which a culturally diverse organisation can make use of a diverse range of perspectives offered by international team members and their varied expertise. You will focus on employees who have a global perspective in achieving success for their organisation by implementing international strategy with an awareness of cross-cultural differences.

Digital and Social Media Marketing

Digital marketing channels are revolutionising the manner in which all businesses operate and market their business activities. Everyone is looking for opportunities to enhance and support their core marketing communications objectives in this customer-centric multi-channel environment. You will be learning digital marketing principles, the role of social media and how to apply them to create a successful strategy.

Financial Strategy

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

Innovation and Creativity Management in Hospitality and Tourism

The theme for this module is the 'future environment', which gives you the opportunity to explore and analyse the innovation process in the service sector. You will understand that change is an essential component of the managerial process as you develop new products and services for use in the industry.

International Marketing

We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.

Small Restaurant Management

Have you ever imagined what it would be like to own your own restaurant? We will prepare you for the experience by asking you to find a suitable property on the market for your restaurant operations. In a 'Dragons' Den' session, you will present a business plan to a 'financer' who will decide whether or not to support your proposal.

Strategic Human Resources Management

In order to offer meaningful career pathways, what sort of strategies should a business consider? How can it meet the challenges it faces whilst creating an environment that retains talented employees? You will be exploring contemporary strategies in HR that shape benchmark employers in the industry.

Choose 1 optional module

Enterprise and Innovation Showcase

This will provide you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will research a new business product, service or system within service enterprises and develop it into an idea that you candeliver in a professional presentation.

Research Project

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

Entry requirements

Academic: A relevant HND or a foundation degree in the areas of Hospitality, Tourism Management or Tourism Business Management, with 240 credits.

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or email direct@ucb.ac.uk

EU/international students

Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer)

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or send an email:

EU: euadmissions@ucb.ac.uk

International: international@ucb.ac.uk

Key information

Teaching and assessment

Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction.

Teaching – full-time route

Example of a typical teaching week (up to 18 contact hours):

  • Large group teaching – 6 hours
  • Smaller group teaching – 7 hours
  • Tutorials – 2 hours
  • Subject advice sessions – 2 hours
  • Industrial placement tutorial – 1 hour

You will also need to commit around 20 hours per week for individual study time.

Teaching – part-time route

The part-time timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in semester three.

Example of a typical teaching week (one day per week):

  • Smaller group teaching – 5 hours
  • Tutorials – 1 hour

You will also need to commit around 10 hours per week for individual study time, though some weeks may require you to extend beyond this, particularly when you are engaged in completing assessments.

Assessment

Estimated breakdown of assessment for this top-up course:

  • Coursework – 58%
  • Practical assessment – 34%
  • Written examination – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Kick-Start

As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Tuition fees

UK/EU students

If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.

International students

If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.

If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.

Percentage
70%

of graduate employers say relevant experience is essential to getting a job with them

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.

We encourage students on our BA Hospitality Business Management top-up course to gain work experience throughout your studies.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • The Sea Pines Resort (South Carolina)
  • Westin Hilton Head Island Resort and Spa (South Carolina)
  • Ritz Carlton (Naples, Florida and Colorado)
  • The Greenwich Country Club (Connecticut)
  • Wequassett (Cape Cod, Massachusetts)
  • The Savoy (London)
  • The Peninsula (Hong Kong)
  • Andrew Brownsword Hotels (whole collection)
  • Fairmont St Andrews (Scotland)
  • Dunboyne Castle Hotel and Spa (Ireland)
  • Ashford Castle (Ireland)

My ambition is to be a manager in the hospitality industry, either in theatres or hotels. University College Birmingham helped me discover this career path, with the support of the lecturers guiding me to an area in the industry that suited me best.

Robert Goodfellow Hospitality Business Management

Career opportunities

The example roles and salaries below are intended as a guide only.

Hotel manager (small hotel or deputy of larger hotel)

£27,500 - £31,000

Conference centre manager

Average Salary: £30,000

Catering manager

Average salary: £22,000 - £45,000

Accommodation manager

Average Salary: £31,000

Restaurant manager (casual dining)

Average Salary: £25,000

Marketing executive

Average Salary: £26,500

Want to take your studies to the next level? Completing the BA (Hons) top-up degree will enable you to move onto our International Hospitality Management MSc/PGDip course.

hired@UCB

We are here to support your career goals every step of the way. 

 

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Richard’s Story

Richard’s degree took him further than he imagined and paved the way for a corporate associate role with a leading UK company.

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