HOSPITALITY AND TOURISM MANAGEMENT

BA (Hons) Top-up

Accredited by the University of Birmingham

Course Award

BA (Hons)

Duration

1 year FT

UCAS Code

NN28

Placement

Opportunities available

Entry

September

Fees

View Fees

College of Food and Hospitality Management
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Saturday 03 October 2020

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90% overall student satisfaction*

*NSS, 2019

Global reputation within the industry for hospitality-related degrees

Do you have ambitions to manage tourist attractions, hotels and resorts, or want to work in travel consultancy? Designed for anyone who has previously studied a relevant subject (up to Level 5), our Hospitality and Tourism Management top-up degree will pave the way for you to enter a range of sought-after careers in these sectors.

With the hospitality industry increasingly focusing on international visitors and partnering with the tourism industry, there is significant demand within the UK and overseas for managers who understand both sectors and can tailor hospitality services for visitors from around the world. Accredited by the Institute of Hospitality, this course will build upon your foundation of skills and knowledge to help you succeed in the industry.

Studying at a recognised Institute of Travel and Tourism (ITT) Centre of Excellence, our hospitality and tourism top-up course will fine tune your key business skills and enable you to develop further specialisms relevant to your chosen career through optional modules and your final research project. You will also have the chance to further hone your hospitality management skills on campus in our award-winning restaurant facilities.

Why should I choose this course?

  • INDUSTRY APPROVED – Study at an ITT Centre of Excellence and gain professional recognition with a degree accredited by the Institute of Hospitality
  • SPECIALISE YOUR STUDIES – Choose from a wide range of optional modules including festivals and events, financial strategy or social media marketing
  • IN-DEPTH RESEARCH – Carry out your own research project and gain specialist knowledge on a subject that matches your interests and future career aims

Our facilities

University College Birmingham is renowned for its outstanding food and hospitality training facilities. Our two award-winning restaurants on campus provide the perfect environment for students on our hospitality courses to boost their skills across different service styles.

Course breakdown

  • Modules

Core Modules

Hospitality Operations Management

You will evaluate and apply operations management concepts and techniques to hospitality operations in an international context. You will look at quality and performance management within the industry and how effective management leads to strategic objectives.

International Destination Management

Designed to facilitate the study of tourist destinations in the context of social, economic and environmental change, this module will allow you to examine destinations from the perspective of visitors and hosts. You will also study the effectiveness of strategies employed to maximise the benefits to destination stakeholders.

Plus one option from:

Financial Strategy

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

Strategic Human Resources Management

In order to offer meaningful career pathways, what sort of strategies should a business consider? How can it meet the challenges it faces while creating an environment that retains talented employees? You will be exploring contemporary strategies in HR that shape benchmark employers in the industry.

Anthropology of Tourism

This is an introduction to the discipline of anthropological studies to help you examine your own cultural values, norms and behaviour. You will juxtapose these with an understanding of other cultures and how it impacts these values. This module will benefit you if you are looking to go into future roles in expedition leadership or travel.

Festivals and Events Tourism

You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand that the links between heritage, culture, the arts and festivals are very important, and you will look at promoting and enhancing destinations as part of a regional tourism strategy.

Cross-cultural and Global Management in Hospitality

You will explore the ways in which a culturally diverse organisation can make use of a diverse range of perspectives offered by international team members and their varied expertise. You will focus on employees who have a global perspective in achieving success for their organisation by implementing international strategy with an awareness of cross-cultural differences.

Innovation and Creativity Management in Hospitality and Tourism

The theme for this module is the 'future environment', which gives you the opportunity to explore and analyse the innovation process in the service sector. You will understand that change is an essential component of the managerial process as you develop new products and services for use in the industry.

Digital and Social Media Marketing

Digital marketing channels are revolutionising the manner in which all businesses operate and market their business activities. Everyone is looking for opportunities to enhance and support their core marketing communications objectives in this customer-centric multi-channel environment. You will be learning digital marketing principles, the role of social media and how to apply them to create a successful strategy.

Hospitality Retail

You will explore the success of independent and chain organisations, including fast-food operations and high street coffee enterprises. You will investigate businesses through online research and personal experience to identify value proposition. This will support your understanding of how brand management, service technology and social media are being used and adapted to meet changing consumer expectations.

Personal Effectiveness and Behavioural Skills

You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.

Dark and Thanatourism Management

You will study a niche, yet important, component of the tourist attraction and exhibition sector. You will draw upon current thinking and research as well as incorporating up-to-date industry trends and examples linking into history, society, politics, ethics and the future of the industry.

Research option:

Research Project

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

Enterprise and Innovation Showcase

This will provide you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will research a new business product, service or system within food and beverage enterprises and develop it into an idea that you can exhibit at an event to your peers and industry professionals.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

Entry requirements

Academic: A relevant HND or a foundation degree in the areas of Tourism and Hospitality Management, with 240 credits.

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or email direct@ucb.ac.uk

EU/international students

Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).

If you are unsure if your previous qualification is suitable, please contact us before completing an application. You can call us on 0121 604 1040 or send an email:

EU: euadmissions@ucb.ac.uk

International: international@ucb.ac.uk

Key information

Teaching and assessment

Note: Indicative information only – actual timetables and assessment regimes will be issued at your induction.

Teaching – full-time route

Example of a typical teaching week (up to 19 contact hours):

  • Large group teaching – 8 hours
  • Smaller group teaching – 6 hours
  • Tutorials – 2 hours
  • Subject advice sessions – 2 hours
  • Industrial placement tutorial – 1 hour
  • Field trips and visits

You will also need to commit around 20 hours per week for individual study time.

Teaching – part-time route

The part-time timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in semester three.

Example of a typical teaching week (one day per week):

  • Smaller group teaching – 5 hours
  • Tutorials – 1 hour

You will also need to commit around 10 hours per week for individual study time, though some weeks may require you to extend beyond this, particularly when you are engaged in completing assessments.

Assessment

Estimated breakdown of assessment for this top-up course:

  • Coursework – 68%
  • Practical assessment – 24%
  • Written examination – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Kick-Start

As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Tuition fees

UK/EU students

If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.

International students

If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.

If you complete a placement year, your tuition fee would be £500 for a full year (£250 for half year placement).

Percentage
70%

of graduate employers say relevant experience is essential to getting a job with them

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.

We encourage students on our BA Hospitality and Tourism Management top-up course to gain work experience throughout your studies.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • The Sea Pines Resort (South Carolina)
  • Westin Hilton Head Island Resort and Spa (South Carolina)
  • Ritz Carlton (Naples, Florida and Colorado)
  • The Greenwich Country Club (Connecticut)
  • Wequassett (Cape Cod, Massachusetts)
  • The Savoy (London)
  • The Peninsula (Hong Kong)
  • Andrew Brownsword Hotels (whole collection)
  • Fairmont St Andrews (Scotland)
  • Dunboyne Castle Hotel and Spa (Ireland)
  • Ashford Castle (Ireland)

University College Birmingham has a great reputation and offered a course with a work placement option, which enables students to get lots of experience. Not only did my placement help with my development, both personally and professionally, but it also helped me decide that I wanted to work in hospitality.

Hannah Carsted Hospitality and Tourism Management BA (Hons)

Career opportunities

Conference centre manager

Average Salary: £30,000

Theme park manager

Average Salary: £31,000

Tour manager

Average Salary: £27,500

Tourism officer

Average Salary: £24,500

Tourist information centre manager

Average Salary: £30,000

Hotel manager (small hotel or deputy of larger hotel)

£27,500 - £31,000

Want to take your studies to the next level? Completing the BA (Hons) top-up degree will enable you to move onto our Hospitality with Tourism Management MSc/PGDip course.

hired@UCB

We are here to support your career goals every step of the way. 

 

Find out more

Andrea’s Story

Andrea is making his mark and is now a senior supervisor with the leading hotel chain he did his course placement with.

Read Story

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