HOSPITALITY AND TOURISM MANAGEMENT

You will evaluate and apply operations management concepts and techniques to hospitality operations in an international context. You will look at quality and performance management within the industry and how effective management leads to strategic objectives.

Designed to facilitate the study of tourist destinations in the context of social, economic and environmental change, this module will allow you to examine destinations from the perspective of visitors and hosts. You will also study the effectiveness of strategies employed to maximise the benefits to destination stakeholders.

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

In order to offer meaningful career pathways, what sort of strategies should a business consider? How can it meet the challenges it faces while creating an environment that retains talented employees? You will be exploring contemporary strategies in HR that shape benchmark employers in the industry.

This is an introduction to the discipline of anthropological studies to help you examine your own cultural values, norms and behaviour. You will juxtapose these with an understanding of other cultures and how it impacts these values. This module will benefit you if you are looking to go into future roles in expedition leadership or travel.

You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand that the links between heritage, culture, the arts and festivals are very important, and you will look at promoting and enhancing destinations as part of a regional tourism strategy.

You will explore the ways in which a culturally diverse organisation can make use of a diverse range of perspectives offered by international team members and their varied expertise. You will focus on employees who have a global perspective in achieving success for their organisation by implementing international strategy with an awareness of cross-cultural differences.

The theme for this module is the 'future environment', which gives you the opportunity to explore and analyse the innovation process in the service sector. You will understand that change is an essential component of the managerial process as you develop new products and services for use in the industry.

Digital marketing channels are revolutionising the manner in which all businesses operate and market their business activities. Everyone is looking for opportunities to enhance and support their core marketing communications objectives in this customer-centric multi-channel environment. You will be learning digital marketing principles, the role of social media and how to apply them to create a successful strategy.

You will explore the success of independent and chain organisations, including fast-food operations and high street coffee enterprises. You will investigate businesses through online research and personal experience to identify value proposition. This will support your understanding of how brand management, service technology and social media are being used and adapted to meet changing consumer expectations.

You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.

You will study a niche, yet important, component of the tourist attraction and exhibition sector. You will draw upon current thinking and research as well as incorporating up-to-date industry trends and examples linking into history, society, politics, ethics and the future of the industry.

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

This will provide you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will research a new business product, service or system within food and beverage enterprises and develop it into an idea that you can exhibit at an event to your peers and industry professionals.