HOSPITALITY WITH TOURISM management

MSc / PGDip / PGCert

Accredited by the University of Birmingham

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Choose Award
Duration

1.5 years FT / 2.5 years PT

Placement

Up to 6 months (optional)

Entry

September, January

Fees

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College of Food and Hospitality Management
Choose Award
Duration

1 year FT / 2 years PT

Placement

Up to 6 months (optional)

Entry

September, January

Fees

View Fees

College of Food and Hospitality Management
Choose Award
Duration

6 months FT / 1 year PT

Placement

Not applicable

Entry

September, January

Fees

View Fees

College of Food and Hospitality Management
Discover more at our next open day

Wednesday 25 November 2020

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Global reputation within the industry for hospitality-related degrees

Optional paid work placement to enhance your career progression

International hospitality is a challenging and dynamic industry offering a wide range of exciting employment opportunities. Our Hospitality with Tourism Management postgraduate course combines study of these sectors to open the doors to a variety of career paths, from resort and attractions management to tour operations and travel consultancy.

Our hospitality and tourism course offers two different study pathways to suit your previous qualifications and experience. If you are new to these industries and do not already have related qualifications, Pathway A will introduce you to managing the operational aspects of hospitality while incorporating the study of related tourism and events environments.

Alternatively, if you already have an undergraduate degree in hospitality or tourism management, Pathway B will focus on teaching you long-term strategic development of hospitality operations and equip you to engage in continuing development using a broad range of skills.

In addition, you will have the chance to travel to a European destination for a five-day study trip, with the essential costs covered by University College Birmingham. There is also the option of taking on a placement for three to six months, boosting your experience to help you get your foot in the door of hospitality and tourism organisations.

Why should I choose this course?

  • SPECIALISE YOUR STUDIESWe offer two different study pathways, tailoring your learning to suit your previous background in the hospitality and tourism industries
  • RESIDENTIAL VISIT – Travel abroad for a five-day research trip – past destinations have included Paris, Madrid, Lisbon, Seville, Amsterdam, Rome and Palma
  • WORK PLACEMENT – Gain valuable experience before you graduate with an optional three to six-month placement in the industry
  • TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes

Our facilities

University College Birmingham is renowned for its outstanding food and hospitality training facilities. Our two award-winning restaurants on campus provide the perfect environment for students on our hospitality courses to boost their skills across different service styles.

Course breakdown

  • PATHWAY A
  • PATHWAY B

Modules

Global Solutions for Hospitality and Tourism Marketing

We live in a flat, hyper-connected, shrinking, interdependent world in which time horizons are compressed, communications are 24/7, information is prolific, customers are also competitors and global teams are located throughout the world. Forget Porter's five forces model! If we recognise the fact that post Brexit, foreign governments in cross-border trade may become a significant barrier to entry, then a partner, a customer, or a competitor are in fact a sixth force in the five forces model. When planning overseas hospitality, tourism and events market entry, distributors/agents/partners can even be a seventh force. This module provides an overview of the unique aspects of marketing in the international hospitality, tourism and events environment and the role of the international marketing manager in the development of strategies for overseas market entry for a variety of markets in diverse cultural, political, and economic situations.

Managing Profitable Food and Beverage Operations

You will focus on developing an understanding of the operational aspects of the restaurant and bar sector by evaluating and applying management concepts, models and techniques. You will look for innovative ways to improve outputs while considering any contemporary issues and how they may impact on this sector of business. By analysing and evaluating a range of business scenarios, you will seek to deliver efficiency and profitability.

Managing Across Cultures

Today's global hospitality industry requires employees to have an understanding of management and leadership across cultures, so you will explore the issues surrounding this while assessing the move away from local cultures to a more cosmopolitan environment. You will examine the management styles, motivation techniques and leadership theories as well as any complexities and contradictions that may occur.

Revenue and Performance Analysis

You will be introduced to the wide variety of financial information available to managers. You will use this information to find ways to greatly enhance the decision-making process to increase revenue and maximise profit within the sector. You will consider internal and external influences and their impact on decision making from an operational perspective.

International Tourism Development

This module will provide you with an in-depth understanding of tourism development and the various theories that help to understand the development process in tourism. It also develops the knowledge and understanding of the key issues associated with international tourism development and globalisation. It will provide a critical appreciation of the nature of public policy and planning in relation to tourism development. In addition, you will evaluate the role and relevance of the various organisations involved in the development of the tourism destination. You will also evaluate the critical importance of the various stakeholders in international tourism development. As part of this module, you will partake in a tourism residential field study.

Lodging and Facilities Management

In this module you will look to explore the issues of managing lodging operations and learn how to effectively and efficiently manage them. You will also study operational management concepts to develop your understanding of managerial responsibilities.

Research option:

Postgraduate Conference Research Project

The Postgraduate Conference Research Project allows you to engage in creative enquiry as you demonstrate ability to develop an in-depth investigation into an area of your own interest within the areas of hospitality, tourism or events management. The module develops business-relevant knowledge and advantageous competencies such as report writing, visual communication and presentation skills.

Postgraduate Employability Project

This project is formed while working on your industrial placement. The key will be to develop your independent learning, problem-solving, analysis, assimilation and communication skills while on placement. You will be able to demonstrate your knowledge in a particular area of the sector and apply theory models to dissect the real-world problem. During your taught programme, you will explore the process of designing and constructing an industry-focused piece of research. The output will be a body of work which will assist in your gaining employment in your chosen sector.

Placement (Optional)

Postgraduate Work Placement

The Postgraduate Work Placement module provides you with the opportunities to further develop practical skills, relate theory to practice and to gain a sound base of experience. In addition, the module seeks to develop 'life skills' to assist you in progressing towards a career in management. The placement period offers you the opportunity to experience work in the hospitality industry and to gain academic credit for your learning. It is important therefore that you are given the opportunity to work in an organisation which is both appropriate to your needs and has a professional approach towards training and development. Your needs and any previous experience are taken into consideration when introducing you to a suitable employer. The staff in the hired@UCB suite will draw on their extensive experience to ensure that the objectives are met as fully as possible.

Modules

Managing Across Cultures

Today's global hospitality industry requires employees to have an understanding of management and leadership across cultures, so you will explore the issues surrounding this while assessing the move away from local cultures to a more cosmopolitan environment. You will examine the management styles, motivation techniques and leadership theories as well as any complexities and contradictions that may occur.

International Tourism Development

This module will provide you with an in-depth understanding of tourism development and the various theories that help to understand the development process in tourism. It also develops the knowledge and understanding of the key issues associated with international tourism development and globalisation. It will provide a critical appreciation of the nature of public policy and planning in relation to tourism development. In addition, you will evaluate the role and relevance of the various organisations involved in the development of the tourism destination. You will also evaluate the critical importance of the various stakeholders in international tourism development. As part of this module, you will partake in a tourism residential field study.

Strategic Financial Analysis

Developing your ability to interpret financial information, such as budget control and investments, enables you to understand the principles of finance within an organisational context. You will examine how managers use financial tools and techniques to enhance the decision-making process and shape the direction of organisations.

Hospitality Operations Development

This module is about examining strategic-level operations management issues through evaluating how operations may have to develop or change to meet the future needs of the market. This evaluation will be carried out within the context of corporate strategy and the external global business environment.

Management of Meetings, Incentives, Conferences and Events

The module will require you to critically assess the feasibility of large scale event projects and event facilities. You will study current contemporary issues and trends relating to event project management and the impact of international events on local and regional economies. You will be required to evaluate the financial viability of events projects, while considering long-term return on investment. In addition, you will be required to critically analyse associated operational requirements that may influence key performance indicators, including project layout and design, logistics and human resource requirements. The consideration of an international workforce will also be analysed.

Global Solutions for Hospitality and Tourism Marketing

We live in a flat, hyper-connected, shrinking, interdependent world in which time horizons are compressed, communications are 24/7, information is prolific, customers are also competitors and global teams are located throughout the world. Forget Porter's five forces model! If we recognise the fact that post Brexit, foreign governments in cross-border trade may become a significant barrier to entry, then a partner, a customer, or a competitor are in fact a sixth force in the five forces model. When planning overseas hospitality, tourism and events market entry, distributors/agents/partners can even be a seventh force. This module provides an overview of the unique aspects of marketing in the international hospitality, tourism and events environment and the role of the international marketing manager in the development of strategies for overseas market entry for a variety of markets in diverse cultural, political, and economic situations.

Research option:

Postgraduate Conference Research Project

The Postgraduate Conference Research Project allows you to engage in creative enquiry as you demonstrate ability to develop an in-depth investigation into an area of your own interest within the areas of hospitality, tourism or events management. The module develops business-relevant knowledge and advantageous competencies such as report writing, visual communication and presentation skills.

Postgraduate Employability Project

This project is formed while working on your industrial placement. The key will be to develop your independent learning, problem-solving, analysis, assimilation and communication skills while on placement. You will be able to demonstrate your knowledge in a particular area of the sector and apply theory models to dissect the real-world problem. During your taught programme, you will explore the process of designing and constructing an industry-focused piece of research. The output will be a body of work which will assist in your gaining employment in your chosen sector.

Placement (Optional)

Postgraduate Work Placement

The Postgraduate Work Placement module provides you with the opportunities to further develop practical skills, relate theory to practice and to gain a sound base of experience. In addition, the module seeks to develop 'life skills' to assist you in progressing towards a career in management. The placement period offers you the opportunity to experience work in the hospitality industry and to gain academic credit for your learning. It is important therefore that you are given the opportunity to work in an organisation which is both appropriate to your needs and has a professional approach towards training and development. Your needs and any previous experience are taken into consideration when introducing you to a suitable employer. The staff in the hired@UCB suite will draw on their extensive experience to ensure that the objectives are met as fully as possible.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

Entry requirements

Academic

  • MSc Hospitality with Tourism Management – A grade classification of 2:2 is required, or international equivalent
  • PGDip Hospitality with Tourism Management – A grade classification of third-class is required, or international equivalent
  • A subject-related UK or International honours degree from a recognised institution

Work-Based

  • We also consider applicants who are currently employed and wish to apply to University College Birmingham.
  • To apply, you must have 5 years of relevant managerial work experience, demonstrating in-depth knowledge of the sector for the subject matter you are interested in pursuing.
  • A reference detailing your roles and responsibilities from your line manager and a meeting with the programme team will usually be scheduled prior to a place being offered.

EU/international students

For academic and English entry requirements for EU and international students, please visit the Country Specific Information page.

Additional

If your degree is not related and you do not have relevant managerial work experience, please contact Admissions so that we can discuss your application on an individual basis before you apply.

If you have any questions, please send us an email:

Home and EU applicants: pg@ucb.ac.uk

International applicants: international@ucb.ac.uk

Key information

Teaching and assessment

Lectures, seminars and fieldwork will provide opportunities for you to explore concepts relevant to your study. You will also be analysing case studies as a way to understand the link between theory and sector practice.

You will be assessed in a variety of ways to encourage you to develop a range of skills. These include essays and reports, investigative fieldwork, case study analysis, presentations and simulation using industry-specific software.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Percentage
70%

of graduate employers say relevant experience is essential to getting a job with them

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.

Our masters in Hospitality with Tourism Management offers the option of a work placement for three to six months. You will be supported by our experienced hired@UCB staff to identify the kind of placement you want, with options available around the UK and overseas.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

  • Wequassett Resort and Golf Club (USA)
  • Westin Hilton Head Island Resort and Spa (USA)
  • The Guild Hotel (USA)
  • Miller & Carter (Birmingham)
  • Marriott (Birmingham)
My entire experience as a master’s student at University College Birmingham was so positive, it’s hard to pinpoint what might have been the single best thing about it for me. The University has a multicultural feel and the residential trips and extra activities made it easy to make friends.

Husnia Amin Hospitality with Tourism Management MSc

Career opportunities

The example roles and salaries below are intended as a guide only.

Conference centre manager

Average Salary: £30,000

Theme park manager

Average Salary: £31,000

Accommodation manager

Average Salary: £31,000

Tour manager

Average Salary: £27,500

Tourist information centre manager

Average Salary: £30,000

Travel agency manager

Average Salary: £35,000

hired@UCB

We are here to support your career goals every step of the way. 

 

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Abraham's Story

Studying at University College Birmingham and working on placement in the USA has served as an "eye opener" for aspiring restaurateur Abraham.

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