of graduate employers say relevant experience is essential to getting a job with them
Why should I choose this course?
- PRACTICAL APPLICATION – 'Learn by doing' through live project work alongside entrepreneurs as well as developing your own business start-up idea
- WORK PLACEMENT – Boost your experience of the business sector before completing your course with an optional six-month work placement
- EXPERT SUPPORT – Interact and engage with business experts who will mentor you to ensure you develop the appropriate skills and knowledge to succeed
- INDUSTRY APPROVED – Our CMI-accredited course provides you with the opportunity to achieve Chartered Manager status, with CMI membership for the duration of your studies
Our learning spaces ensure you have the right environments to build your knowledge, from lecture theatres to interactive group working spaces and extensive library resources. We also provide a range of support services for student entrepreneurs through our Enterprise Hive.
If you want to set up your own business, visit our Enterprise Hive for a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities
Our new £44 million Moss House campus includes an exhibition space to showcase your work to assessors and prospective employers, as well as our Enterprise Hive service which helps budding entrepreneurs with start-ups
Our campus buildings feature lecture theatres equipped with the latest technology, as well as comfortable tutorial and seminar rooms and private meeting rooms
Located in our McIntyre House campus, ThinkSpace features glazed study pods to discuss group projects and glass wipe boards to mind-map your ideas
Our library facilities offer more than 50,000 print resources and over 60 million digital resources, with expert support from qualified library professionals and research specialists
Business Creation and Development
Business Creation and Development engages students in the more practical elements of enterprise activity, not just in terms of creating new businesses, but also in terms of entrepreneurship within the corporate environment and business growth. The module content will explore the key principles of the start-up and growth of a business, including entrepreneurship, business creativity, business growth, business planning, strategy formulation and business improvement.
The module extends and develops students' knowledge and ability in focusing upon, and preparing for, entrepreneurial research. It introduces students to the disciplines of critical appraisal and research techniques as well as the design and execution of an enterprise research project. The project can either take the form of a new enterprise start-up plan or an existing business development plan. The aim is to develop students' skills and expertise in the essential research tools they will need for both successful postgraduate study and as self-employed entrepreneurs or managers of the future.
This module aims to develop students' understanding and awareness of the fundamental concepts of finance from an entrepreneurial perspective in terms of financial statement analysis, working capital management, forecasting models, capital budgeting and investment appraisal. The module places emphasis on how managers can use financial techniques to greatly enhance the decisions taken in small and medium size enterprises and start-up firms.
This module aims to develop students' understanding and awareness of international entrepreneurship within the service sector. Emphasis will be placed upon an examination and critique of entrepreneurial activities internationally. The process of organisational growth for entrepreneurial firms including alternative growth strategies shall be examined in detail. Opportunities and challenges prevalent in the international environment will also be evaluated.
Personal Leadership Development
In an ever-changing and challenging business environment, strong leadership is vital to business success. To become adept in such changing times, individuals need to develop personal leadership skills. Initially, the module introduces contemporary theories and models underpinning leadership. From this, students will be given an opportunity to develop personal leadership skills, including coaching, mentoring and communication. The module will also enable students to reflect on prior and existing leadership experience, work through case studies, business insights and engage in critical dialogue with others to develop their own leadership skills.
Risk and Strategic Enterprise Management
Enterprises operate within global, complex and increasingly dynamic environments. This makes it imperative for entrepreneurs and managers to design and implement effective strategies to deal with inherent risks of doing business in these volatile environments. This module provides a framework for identifying, assessing, quantifying risks and designing effective risk mitigating strategies. This will be examined from both an SME and corporate business perspective. The challenges facing entrepreneurs in the management of risk is also incorporated. Through an examination of various frameworks students are given an opportunity to evaluate and apply risk management tools and techniques to real time situations.
Optional Modules (choose 1)
International Financial Management
This module aims to develop students' understanding and awareness of the key principles, tools and techniques of financial management within an international and increasingly dynamic environment. It places emphasis on how entrpreneurs can use financial information to greatly enhance the decision-making processes within their business. For SMEs these key decisions relate to international trading and encompass exporting, selling through intermediaries, exchange rate fluctuations and financial regulations. For SMEs progressing to larger structured enterprises, decisions relating to corporate finance and governance will also be incorporated.
Strategic Brand Management
With the ever-increasing power and influence of various stakeholders on the development and success of service brands, you will explore how firms seek to gain and sustain a competitive advantage from their portfolio of brands.
Managing Across Cultures
Today's global hospitality industry requires employees to have an understanding of management and leadership across cultures, so you will explore the issues surrounding this while assessing the move away from local cultures to a more cosmopolitan environment. You will examine the management styles, motivation techniques and leadership theories as well as any complexities and contradictions that may occur.
Marketing and Digital Media
This module will provide you with an in-depth understanding of marketing and digital media within the context of global travel and tourism. Using an interdisciplinary approach, the module will combine theoretical foundation with contemporary marketing and digital media techniques. Key themes will include digital travel trends, changing consumer dynamics, marketing competitiveness and brand management, digital revenue generation and strategies for success.
Integrated Marketing Communications
Consumers are bombarded by media messages and marketing related communications from organisations, but the power has shifted thanks to growing consumer involvement and interactivity, utilising the latest interactive technologies. Consumers are now active and engaged, often generating their own content and co-creating communications with producers and other consumers thus raising opportunities and challenges for organisations in the events, hospitality and tourism sector. This module will give students an in-depth understanding of the marketing communication mix both from a theoretical and practical, strategic and tactical perspective exploring how different forms of communication work together, acknowledging the development of the new mediums by which organisations may communicate with stakeholder and influencer groups and how such communications affect business and society.
Professional Postgraduate Placement
If you want to get your foot in the door of an organisation then this 6 month optional placement will give you valuable experience, enhance your CV and may help your future employment prospects.
The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.
- MSc Enterprise Management – A grade classification of 2:2 is required, or international equivalent.
- PGDip Enterprise Management – A grade classification of third-class is required, or international equivalent.
- A subject-related UK or International honours degree from a recognised institution.
- We also consider applicants who are currently employed and wish to apply to University College Birmingham.
- To apply, you must have five years of relevant managerial work experience, demonstrating in-depth knowledge of the sector for the subject matter you are interested in pursuing.
- A reference detailing your roles and responsibilities from your line manager and a meeting with the programme team will usually be scheduled prior to a place being offered.
If your degree is not related and you do not have relevant managerial work experience, please contact Admissions so that we can discuss your application on an individual basis before you apply.
If you have any questions, please send us an email:
Home and EU applicants: email@example.com
International applicants: firstname.lastname@example.org
Teaching and assessment
The course will be delivered by a variety of methods which include attending lectures, seminar debates, enterprising workshops, interacting with guest speakers and leading entrepreneurs from industry. You will also be expected to engage with independent reading and research to ensure an interactive and personalised learning experience.
You will be assessed by a range of methods to encourage the development of a full portfolio of entrepreneurial and management skills and competencies. These include case studies, presentations, online debates, assessed seminars, executive reports, business start-up and development plans, and business pitching.
Additional qualifications and training
This course is accredited by the CMI, making you eligible for a Level 7 CMI Diploma in Strategic Management and Leadership on completion of the course.
Accreditations, endorsements and partnerships
University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.
Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.
Our MSc/PGDip Enterprise Management course features the option of a six-month placement in addition to your taught modules.
Work alongside experts in your sector
A snapshot of some of the employers we have worked with:
- Grand Hyatt Beijing (China)
- Luxury Hotels International of Spain (Spain)
- Hiflow (France)
We have been working with professionals from various industry sectors to get a comprehensive understanding of how to start our own businesses. On the trip to Dubai, we got to attend a conference on entrepreneurship, and have had a number of guest speakers giving lectures and inspiring testimonials.
Business development manager
Average Salary: £42,500
Average Salary: £50,000
Average Salary: £35,000
Average Salary: £20,000
Average Salary: £34,000
We are here to support your career goals every step of the way.