BTEC Level 3 National Foundation/National Extended Diploma in Business

Course Level

Level 3


2 years full-time


40 days




View Fees

Business School
Discover more at our next open day

Saturday 07 October 2023

Join an open day

212,000 advertising and marketing research jobs in the UK*


$21bn+ UK advertising expenditure**


Do you love social media? Think you’ve got what it takes to work in the world of marketing? Our Level 3 Marketing and Social Media course will give you an essential introduction to these areas and pave the way for you to pursue further study and a future career in one of the UK’s largest and most successful business sectors.

Our BTEC marketing course enables you to gain a commercial grasp of marketing, teaching you key theories including life cycles and product portfolios as well as business fundamentals such as finance and management. You will gain a greater understanding of the business landscape both in the UK and internationally, while our state-of-the-art Digital Creative Studio offers you the chance to develop sought-after digital marketing skills ranging from podcasting to video production and livestreaming.

By completing our marketing college course, you’ll receive a BTEC National qualification (equivalent to 3 A-levels) widely recognised by industry and higher education, arming you with the blend of technical and academic skills sought after by employers and universities. You will be able to progress onto a range of business-related higher education courses as well as a variety of job roles within the booming marketing and advertising industry.

On successful completion of this course, you will earn a BTEC Level 3 in Business.

Why choose this college course?

  • BOOST YOUR SKILLS – Gain key marketing skills and knowledge of topics including markets, segmentation, pricing strategy and the Boston Matrix
  • PRACTICAL APPLICATION – Enjoy opportunities to engage in creative problem solving and develop practical skills in our Digital Creative Studio
  • RECOGNISED QUALIFICATION – Our BTEC Level 3 marketing course gives you a recognised work-related qualification to open the door to higher education and professional careers
  • MOVE UP TO UNIVERSITY – Want to study at a higher level? This course will support your progression to degrees in business, marketing management, digital marketing and more
There are lots of reasons why we think you should study with us, but here are our top 5. View video.

Our facilities

Students on our marketing courses have access to our Digital Creative Studio, a cutting-edge facility where you can get hands-on experience creating podcasts, promotional videos and livestream content for social media.

Course breakdown

Topics you will study:

Year 1

  • Exploring Business
  • Marketing
  • Personal and Business Finance
  • Digital Marketing
  • Creative Promotion
  • Visual Merchandising

Year 2

  • International Business
  • Principles of Management
  • Business Decision Making
  • Market Research
  • Branding
  • Relationship Marketing

Please note: Units/topics of study are subject to change

You will also have an individual study programme to help you build the skills and experience you need to progress onto higher education or gain employment.

On successful completion of this course, you will earn a BTEC Level 3 in Business.


Entry requirements

Our business lecturers are looking for students who are enthusiastic and passionate about business, together with a keen determination to succeed in the industry, so please contact Admissions if you do not have the specific requirements outlined below.

If you are unsure if your qualification is equivalent or if you wish to check if you meet the entry requirements for this course, please call 0121 214 2919, email or use our live chat.

Academic requirements

4 GCSEs at grade 4 (grade C), including English Language and Maths, or equivalent.

English and maths

As applicants are required to achieve English and Maths at grade 4 (grade C) prior to entering this course, University College Birmingham will not offer English or Maths alongside the Marketing and Social Media course.

Supporting documents required

  • School applicants will be required to provide a good school report, which must include attendance. This will be assessed in conjunction with your qualifications and application during the confirmation of your place at University College Birmingham.
  • If you are a school leaver (over 19), you will be required to provide a reference from a previous education provider or employer in support of your application.

Guaranteed progression

Students who achieve 56 UCAS points or more from this qualification will automatically be guaranteed a place on a degree course at University College Birmingham. Some undergraduate courses require additional entry requirements, so applicants are advised to check entry requirements before applying.

Key information

Teaching and assessment

You will be assessed through coursework assignments and projects, some of which will involve industry-related visits and external assessment.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

Need some advice?

Our Schools Liaison team deliver drop-in sessions for you to ask any questions you have about college. Find out more here.


of graduate employers say relevant experience is essential to getting a job with them

Work placements

Work placements offer a wealth of benefits alongside your studies, helping you put your learning into practice, develop your skills and understanding of the workplace, boost your CV for your chosen career or enhance your UCAS application for higher education. Our Hired employability team can help find the ideal placement for you.

As part of our college marketing course, you will undertake 40 days on work placement with one of our industry partners, ideally within marketing departments in business office settings.

"This course provides a specialist business pathway at Level 3 in marketing and social media.  Marketing is a key sector in the UK economy, with students able to obtain good salaries and career prospects.  The course is also ideal preparation for a range of higher education courses including business enterprise, business management, digital marketing and marketing management."

Ed Bird Deputy Dean

Career opportunities

The example roles and salaries below are intended as a guide only.

Social media manager

Average salary: £25,000 – £32,000

Digital marketing specialist

Average Salary: £25,000

Brand manager

Average Salary: £35,000

Account manager

Average Salary: £27,000

Aspiring to a higher level career? Complete this course and you could progress onto our Digital Marketing BA (Hons) degree


We are here to support your career goals every step of the way. 


Find out more

Ed’s Story

When it comes to studying marketing, Ed’s own experience in management and business shows the benefits this knowledge can bring for your future career.

Read Story

Take the next step...


Back to top